Are you tired of paying money for marketing that doesn’t get results?

We feel your pain!

Since 1987, I’ve helped thousands of companies grow their business through the influence of mass media.  However, technology and the Internet has completely disrupted the way business is done in America. Think of it this way: While companies once owned the mass media, now, the masses have become the media. Social media platforms such as Facebook, Instagram, LinkedIn, Twitter, TicToc and others, have completely disrupted the dissemination of information. As a result, they’ve simultaneously created this unbelievably chaotic noise that we all now have to compete in today.   So, how can you make sure your marketing is working to increase leads, revenue, customers, patients, clients and so forth? That’s where we come in. We started InnerAction Media in 2011 to equip business leaders to use our simple architecture of BrandStory Marketing so that, they can cut through the noise, connect with their most ideal prospects and move people to action. Our process really works.   Our job is to help you grow your business. We know how to guide you through the noise of today’s media chaos and deliver clear, simple, brand stories and marketing strategies that work. I’m honored to share some more information on our team members on this page

You know your business. We know marketing. Together, we make a pretty powerful team.

~Jim Matuga


30-minute live consultation - $500 Value

Meet Our Team


Jim Matuga

President | Founder of IAM

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As a professional in the marketing and advertising industry since 1988, Jim has a deep understanding of the local, state and regional marketplace and he provides the communication tools and strategies necessary to reach key target audiences with powerful messages carefully designed to get results. 

He loves to help people simplify, clarify and amplify their marketing messages so their best customer prospects listen, read, watch and RESPOND in meaningful ways.  

Originally from Hopewell, Pennsylvania, Jim is a 39 year resident of Morgantown.  

He graduated from West Virginia University with a BS in Advertising from the Perley Issac Reed School of Journalism in 1988.  He has extensive experience in leadership positions with media companies in newspaper (The Dominion Post), television (WBOY - 12NEWS), cable (Rutter Media), direct mail (VALPAK), radio (100.9 FM) and Internet. Jim is 55 years old and is currently active in, and has held leadership positions with the Morgantown Area Chamber of Commerce (6 year Board Member), PACE Enterprises (Board President 5 years), Rotary Club of Morgantown (Past-President), Mountaineer Chapter BNI (Leadership Team), and the West Virginia Miracle Baseball League (Founding Board member and 16+ year coach). 

Jim also is the founder and host of Positively West Virginia, a weekly iTunes podcast that highlights business leaders making a positive contribution to West Virginia.  

Jim lives in Morgantown with his wife Rebekah Matuga, and has two children Dylan (30 years old) and Jordan (28 years old). 

Jim and Rebekah have two Chihuahuas Daisy and Petunia. Jim and Rebekah are active volunteers with Chestnut Ridge Church, Chestnut Mountain Ranch, Rotary International, Miracle League baseball, United Way, and love to spend time in the outdoors traveling, fishing, camping and adventuring. They both have a passion for making West Virginia a better place for all.

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Brian Jarvis

President/Owner of WV News, publisher of The Exponent Telegram, The State Journal, Blue & Gold News, Fairmont News, Bridgeport News, Weston News, Preston News & Journal, The Garrett Co. Republican, Your Bulletin Board and NCWV Life magazine

Brian Jarvis is president and owner of WV News, publisher of The Exponent Telegram, The State Journal, Blue & Gold News, Fairmont News, Bridgeport News, Weston News, Preston News & Journal, The Garrett Co. Republican, Your Bulletin Board and NCWV Life magazine, with headquarters in Clarksburg, West Virginia, as well as offices in Fairmont, Morgantown, Kingwood, Charleston and Oakland, Maryland, as well as an investor in the Charleston Gazette-Mail.

WV News has a combined print circulation of over 120,000 households per week and a digital audience of over 3.5 Million monthly page views and more than 800,000 monthly unique visitors reaching more than 60% of West Virginians.

He is a highly-successful entrepreneur with an expertise in digital marketing and tax management, leading WV

News to unprecedented growth in print and digital markets throughout West Virginia, since buying the company in 2012 (at the age of 29 years-old).

He holds an undergraduate degree in business from Furman University, a law degree from West Virginia University and a Masters of Law in Taxation from the University of Florida. He is a member of both the West Virginia Bar and Florida Bar.

Brian is actively involved in the communities served by WV News. He has served on the following Board of Directors: United Hospital Center; Harrison County Chamber of Commerce; United Way of Harrison County, and the Harrison County YMCA. He also serves on the PAGE board and America’s Newspaper board.

WV News is also actively involved in The West Virginia Press Association, Harrison Co. Chamber of Commerce, Lewis Co. Chamber of Commerce, Marion Co. Chamber of Commerce, Greater Morgantown Chamber of Commerce, Preston Co. Chamber of Commerce and Garrett Co. (MD) Chamber of Commerce.

Brian has served as an expert speaker in Print & Digital transformation and diversification to the following industry groups in the past 24 months: Inland Press Association (August 2017), Pennsylvania Press Association (November 2017) and New York Press Association (April 2018).

Brian continues to practice law as a solo practitioner, with expertise in estate planning, mergers, acquisitions, taxation and oil and gas. Brian currently owns an oil and gas plugging company that plugs abandoned wells in WV, PA and OH. Additionally, that company operates about 300 wells in West Virginia.

He and his wife, Rachel, who is also a practicing attorney, have two daughters, Evelynn and Eleanor.

Andy Kniceley

Andy Kniceley

Publisher of WV News and its ancillary publications and websites: The Exponent Telegram, The State Journal, , Morgantown News, Blue & Gold News, Fairmont News, Bridgeport News, Weston News, Preston News & Journal, Garrett Co. Republican and NCWV Life magazine.

Andy Kniceley is the Publisher of NCWV Media and its ancillary publications and websites: The Exponent Telegram, The State Journal, , Morgantown News, Blue & Gold News, Fairmont News, Bridgeport News, Weston News, Preston News & Journal, Garrett Co. Republican and NCWV Life magazine.

Andy graduated from Morehead State University with a BBA in Business Administration and has completed advanced certifications from Northwestern University Media Management Center, American Press Institute Executive Development and CMYK University Executive Press Training. He is responsible for all day-to-day operations including Advertising, Circulation, News, Production and Digital Media. In addition, Andy is a columnist and member of the Editorial Board. During his 34-year career in newspapers Andy has held numerous positions and worked at the following publications:

  • Marketing Manager of the Charleston Gazette and Charleston Daily Mail
  • Advertising Director of the Mansfield (OH) News Journal
  • V.P. Business Development of Thomson Newspapers (Central Ohio SMG)
  • Publisher of The Daily Courier, Connellsville (PA)
  • Asst. Publisher Clarksburg Exponent Telegram
  • Publisher of the Times West Virginian (Fairmont)
  • Publisher of the Exponent Telegram
  • Publisher of NCWV Media

Andy has been active in numerous community organizations including:

  • Fairmont State University Board of Governor’s – Chairman
  • Marion County United Way – Campaign Chairman
  • West Virginia Press Association – President
  • West Virginia Press Foundation - Trustee
  • Harrison County Chamber of Commerce
  • Healthy Harrison “Last to First” Coalition
  • West Virginia Lottery Commission


Dylan Sheldon

Project Manager | Senior Producer

Dylan was raised in North Central West Virginia. He received a degree in broadcast communications with a specialization in cinematic arts from Liberty University in December 2013. Dylan delights in helping clients craft their stories in an effort to make sincere connections with their audience through the use of film. His experience in video production includes co-founding a marketing agency in 2012 and producing/directing several campus promotional pieces for the University.

Dylan is a lover of frisbee, cheesy action movies and protein. He enjoys being outside with his wife Kelsey and their pup Scoop.


Liza Heiskell

Video Producer

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Liza is a graduate of West Virginia University and won a National Daytime Emmy Award in 2006. She has years of experience producing cable and network TV shows in New York City for TLC, Discovery, NBC News and the Fox Broadcasting Network. Upon returning to Morgantown, Liza started Park Street Productions to help business owners share their stories and connect with customers. She recently joined the InnerAction team and looks forward to telling your story.

Liza is also a mom, a wife, a part time runner and she has never read a book to which she couldn’t fall asleep.


Eric Tomlinson

Senior Web Developer

Eric Tomlinson is a 1994 graphic design graduate from West Virginia University. He worked for 23 years for The Dominion Post as a graphic artist, web developer, photographer and illustrator.

Eric enjoys spending time with his wife and daughter doing various activities that include playing sports, being outdoors, arts, crafts, watching movies and much more

Mackenzie Randall

Mackenzie Randall


Mackenzie is 2015 graduate of Mount Holyoke College, where she designed her own major: Media, Gender, and Power. Mackenzie has prior experience in photojournalism, sports photography, and video marketing. Mackenzie was born and raised in Connecticut, but has lived in Pittsburgh, PA for the past 5 years.

When Mackenzie isn’t producing and editing videos at IAM, she can usually be found cheering on her favorite sports teams, working out in her home gym, or spending time with her English Bulldog, Maggie.

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Paige Malenock

Marketing Specialist

Paige Malenock, originally from Uniontown PA, earned her undergrad in Corporate Communication from Penn State Fayette. Paige holds a background in HR, administrative support, and staffing management. A student at Cal-U, she is working towards her MBA with a set graduation date of December 2021. 

In her spare time, she holds a Teen Girls Youth Group out of her church where she mentors preteen girls. She resides in PA with her dog, Rosie, and enjoys spending time with family. 

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Hampton Hill

Marketing Specialist

Hampton grew up in Parkersburg, WV. He graduated from Liberty University with his B.S. in Business Administration: Digital Marketing and Advertising in 2020. Hampton has a passion for serving others and making impactful connections. He has experience in logistics and data analysis and holds a background in digital marketing and operations management.

In his free time Hampton enjoys watching movies and sports. He also has a love for playing and listening to all different types of music. 

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Bethany Friend

Marketing Specialist

Bethany was raised in Davis, West Virginia. She received her Bachelor’s degree in Business Administration from Fairmont State University in May of 2018 and her Master’s degree in Integrated Marketing Communications from West Virginia University in December 2019. Bethany is responsible for creating content and managing clients social media platforms. She enjoys getting to interact with clients and help them share their story.

When Bethany isn’t developing content for clients she enjoys spending time with her family and friends. She also enjoys working on her latest art piece or starting a new book series.

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Jamie Huggins

Content Developer

Jamie, a lifelong resident of Morgantown, West Virginia, graduated with her master’s degree in Integrated Marketing Communications from the Reed College of Media at West Virginia University. Jamie is responsible for developing content for our clients, as well as managing their social media platforms. Jamie enjoys showing clients how storytelling and targeted messaging can create impactful content for their businesses.

When Jamie is not creating new content, she enjoys spending time with her husband, Josiah, and their dog, Riley. She also enjoys photography, being outside in her garden, and attending WVU sporting events — Let’s Go, Mountaineers!

Nick Hart

Nick Hart

Marketing Specialist

Nicklaus was born and raised in Elkins, West Virginia. He holds a Bachelor of Communication from Fairmont State University, with an emphasis in Digital Media and Marketing. A professor of his would often ask, “Who is your audience and what do you want them to know?” He affectionately awaits to learn your story and let it be known.
Nicklaus is the husband of Brooke, and father to Ezra and Eli. He has an aversion to most hobbies, but likes to convince himself that he’s one hiking sticker on the back of his car away from being a true outdoorsman. He and his family happily serve as members of their local church


Gabi Ambrusico

Content Coordinator

Gabi, a Morgantown native, received her degree in strategic communications with an emphasis in advertising at West Virginia University. Gabi is responsible for coordinating and developing content for our clients, as well as managing their social media strategy and platforms. Gabi enjoys helping clients understand what content can help reach the most engagement while reviewing client analytics to help develop the best target audience.

When Gabi is not creating content, she enjoys working on her latest art piece or spending time with her dog, Enzo. You can also find her in the kitchen either trying out a new recipe or whipping up some of her famous chocolate chip cookies.