It's not about us.

We don’t like to talk about ourselves. We’d much rather talk about you.

What are your goals? Where are you now? Where do you want to be? What challenges or obstacles are in your path? How can we help you overcome those challenges and get you where you want to be?

Each and every business is unique, with unique challenges that demand unique business and marketing solutions. There is no one-size-fits-all marketing solution, so we treat each discovery process with fresh ears, sharp eyes, and open minds. We take the time to really listen to you, and we dig deep to get to the heart of the matter.

Then, we put our heads together to design a strategic integrated marketing plan to get you through your challenges and to your goals. IAM is all about the big picture, and every step we take is built to be measured and to propel us—as a team—to a desired result. Together, we create, measure, analyze, and reassess.

You know your business. We know marketing. Together, we make a pretty powerful team.


30-minute live consultation - $500 Value

Meet Our Team


Jim Matuga

President | Founder of IAM

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As a professional in the marketing / advertising business since 1988, Jim Matuga has a deep understanding of the local, regional and national marketplace and he provides the communication tools and strategies necessary to reach key target audiences with powerful messages carefully crafted to get results. He loves to help people simplify and clarity their marketing messages so their best prospects listen, read, watch and RESPOND in meaningful ways.  

Matuga is a 37 year resident of Morgantown, West Virginia.  He graduated from West Virginia University with a BS in Advertising from the Perley Issac Reed School of Journalism in 1988.  He has extensive experience in leadership positions with media companies in newspaper (The Dominion Post), television (WBOY - 12NEWS), cable (Rutter Media), direct mail (VALPAK), radio (100.9 FM) and Internet. Jim is 53 years old and is currently active in, and has held leadership positions with the Morgantown Area Chamber of Commerce (6 year Board Member) , PACE Enterprises (Board President 5 years), Rotary Club of Morgantown President-elect), Mountaineer Chapter BNI (Leadership Team), West Virginia BASS Federation (20 year Board member) and the West Virginia Miracle Baseball League Founding Board member and 15+ year coach). Jim also is the founder and host of Positively West Virginiaa weekly podcast that highlights people and businesses making a positive contribution to West Virginia and beyond.  

Jim lives in Morgantown with his wife Rebekah Matuga, and has two children Dylan (28 years old) and Jordan (26 years old). Jim and Rebekah have two Chihuahuas Daisy and Petunia. Jim and Rebekah are active volunteers with Chestnut Ridge Church, Chestnut Mountain Ranch, Rotary International, Miracle League baseball, United Way, and love to spend time in the outdoors traveling, fishing, camping and adventuring. They both have a passion for making West Virginia a better place for all.


Dylan Sheldon

Project Manager | Senior Producer

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Dylan was raised in North Central West Virginia. He received a degree in broadcast communications with a specialization in cinematic arts from Liberty University in December 2013. Dylan delights in helping clients craft their stories in an effort to make sincere connections with their audience through the use of film. His experience in video production includes co-founding a marketing agency in 2012 and producing/directing several campus promotional pieces for the University.

Dylan is a lover of frisbee, cheesy action movies and protein. He enjoys being outside with his wife Kelsey and their pup Scoop.

Jenna Britton Graphic Designer

Jenna Britton

Senior Graphic Designer & Web Developer


Jenna is a West Virginia University graduate with dual degrees in Graphic Design and Advertising. She previously worked on projects with clients such as the Pittsburgh Symphony Orchestra and Bruegger’s Bagels. Jenna also has global experience from completing an IMC study abroad program in China for a month.

In her free time, she enjoys baking, going to the gym, and watching movies.

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Alicia Mayle

Alicia Mayle

Social Media Manager

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Alicia, a graduate of West Virginia University, received her degree in journalism, specializing in public relations and advertising. Alicia is responsible for coordinating and developing content for our clients, as well as managing their social media strategy and promotion. Throughout the month, you can find her looking at client campaign analytics, researching relevant awareness months and building out audience profiles to understand clients' target audiences.

When Alicia is not developing, promoting or analyzing content, you can find her at the grocery store gathering supplies for the the latest dinner idea, playing chess and talking about the perfect cup of coffee or just trying to learn something new.

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Eric Tomlinson

Senior Web Developer

Eric Tomlinson is a 1994 graphic design graduate from West Virginia University. He worked for 23 years for The Dominion Post as a graphic artist, web developer, photographer and illustrator.

Eric enjoys spending time with his wife and daughter doing various activities that include playing sports, being outdoors, arts, crafts, watching movies and much more


Liza Heiskell

Video Producer


Liza is a graduate of West Virginia University and won a National Daytime Emmy Award in 2006. She has years of experience producing cable and network TV shows in New York City for TLC, Discovery, NBC News and the Fox Broadcasting Network. Upon returning to Morgantown, Liza started Park Street Productions to help business owners share their stories and connect with customers. She recently joined the InnerAction team and looks forward to telling your story.

Liza is also a mom, a wife, a part time runner and she has never read a book to which she couldn’t fall asleep.

Katy Petros

Kathryn Petros

Podcast Research and Content Developer

Katy, a resident of Morgantown, West Virginia, is a marketing and management junior at the University of Kentucky. Katy is responsible for researching prospective podcast guests, developing content and social media for The Positively West Virginia Podcast.

At the University of Kentucky, Katy is involved in the Phi Mu sorority on campus and loves to be involved in their many philanthropy events to fund Children’s Miracle Network Hospitals. 

When Katy isn't researching future podcast guests to promote the awesome things happening in West Virginia, you can find her dancing, keeping up with the latest fashion trends and attending many sporting events.

Meredith Garner

Meredith Garner

Content Developer

Meredith, a graduate of West Liberty University, received her degree in Public Relations, minoring in Advertising. Meredith is responsible for assisting with the development of written and video content for clients and internal usage. She holds previous experiences from WVU, the West Virginia Black Bears, Walt Disney World and more.

When Meredith is not blogging, promoting or developing content, you can find her at the gym, enjoying a cup of tea or coffee with a loved one, or outdoors exploring the Wild and Wonderful state of West Virginia.