TALK TO US

It's not about us.

We don’t like to talk about ourselves. We’d much rather talk about you.

What are your goals? Where are you now? Where do you want to be? What challenges or obstacles are in your path? How can we help you overcome those challenges and get you where you want to be?

Each and every business is unique, with unique challenges that demand unique business and marketing solutions. There is no one-size-fits-all marketing solution, so we treat each discovery process with fresh ears, sharp eyes, and open minds. We take the time to really listen to you, and we dig deep to get to the heart of the matter.

Then, we put our heads together to design a strategic integrated marketing plan to get you through your challenges and to your goals. IAM is all about the big picture, and every step we take is built to be measured and to propel us—as a team—to a desired result. Together, we create, measure, analyze, and reassess.

You know your business. We know marketing. Together, we make a pretty powerful team.

FREE MARKETING AUDIT

30-minute live consultation - $500 Value

Meet Our Team

Jim Matuga

Jim Matuga

CEO/Founder

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Jim graduated from the Reed School of Media at West Virginia University with a bachelor's degree in advertising and is a 31 year resident of Morgantown, WV. He has extensive experience in leadership positions with media companies in newspaper, television, cable, direct mail, radio and web. Jim is 50 years old and is involved with the Morgantown Area Chamber of Commerce, PACE Enterprises, Rotary Club of Morgantown, West Virginia BASS Federation and the West Virginia Miracle League.

Mike Arbogast

Mike Arbogast

COO/Creative Director

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Mike is a Morgantown native and two-time graduate with honors from West Virginia University, first with a bachelor's degree in business administration (marketing) and later with a master's degree in liberal arts (creative writing/philosophy). With eight years of print advertising and digital marketing experience and over 13 years experience in radio promotion, audio and video production and event planning, Mike directs the day-to-day operations of the IAM team. He is an avid musician, artist and writer and jumps at any chance to create.

Jim Sweezy

Jim Sweezy

Senior Strategist

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An extremely avid sports fan of WVU football and basketball, Jim enjoys calling Morgantown home.  A huge fan of music, but unlike Mike, Jim cannot sing – at all.

Jim is a graduate of West Virginia University with a Bachelor’s degree in Business Administration (Marketing).  What Jim does flourish at is a direct result of the passion he has developed for storytelling. A college friend of Jim Matuga, the two re-connected about eight years ago as Jim saw the opportunity to move his skills to where people were migrating – online.  Now Jim works directly with IAM clients, developing and overseeing their strategic digital marketing plans.   

Jim is a member of the Cheat Lake Rotary and serves on the board of Operation Welcome Home.

Dylan Sheldon

Dylan Sheldon

Senior Producer

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Dylan was raised in North Central West Virginia. He received a degree in broadcast communications with a specialization in cinematic arts from Liberty University in December 2013. Dylan delights in helping clients craft their stories in an effort to make sincere connections with their audience through the use of film. His experience in video production includes co-founding a marketing agency in 2012 and producing/directing several campus promotional pieces for the University.

Dylan is a lover of frisbee, cheesy action movies and protein. He enjoys being outside with his wife Kelsey and their pup Scoop.

Jenna Britton

Jenna Britton

Associate Graphic Designer & Web Developer

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Jenna is a West Virginia University graduate with dual degrees in Graphic Design and Advertising. She specializes in print design and hand typography. Jenna previously worked on projects with clients such as the Pittsburgh Symphony Orchestra and Bruegger’s Bagels. Jenna also has global experience from completing an IMC study abroad program in China for a month.

In her free time, she enjoys baking, going to the gym, and watching movies.

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Megan Fox

Megan Fox

Strategic Content Coordinator

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Megan received degrees in journalism and communications media at Indiana University of Pennsylvania in Indiana, Pa. Megan is responsible for creating content for all our clients, whether that be in the form of blogs, news releases, web or social media.  She uses various social media platforms and HubSpot to increase client's brand awareness for their existing and potential customers.  Megan also conducts interviews with clients to help tell their success stories that are published various ways.

When Megan isn't drowning in blogs, she burns toast daily, enjoys playing with her cat Guss, looking at Corgi pictures and eating.

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Caboose Arbogast

Chief Security Officer

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Caboose has spent over half of his life in the security and personal defense industries. He is a highly-trained therapy dog with special certifications in tracking, aquatic rescue response (certified for buoyant items under 2 feet in length), and delivery-person deterrence. 

When not keeping the IAM offices safe from intruders both foreign and domestic, Caboose enjoys running, swimming, playing "Don't Take, Just Throw," and relaxing in the sun. 

 

Alicia Mayle

Alicia Mayle

Content Developer

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Alicia received her degree in journalism from West Virginia University. Alicia is responsible for creating content as a brand journalist and social media management. Alicia has worked in a range of internships from event planning to marketing and writing articles for an online magazine. When Alicia isn't creating content, she likes to be outside sitting in a hammock with her dog, Oscar, or brewing a cup of natural tea and taking pictures.

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Jayne Harris

Jayne Harris

Content Developer/Graphic Designer

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Jayne joined the InnerAction Media team in October 2016 as a Content Developer and Graphic Designer. She comes from a background in Higher Education, having previously worked at Purdue University and West Virginia University. Jayne is also a yoga teacher in the Morgantown area and is an avid powerlifter.

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