It's not about us.

We don’t like to talk about ourselves. We’d much rather talk about you.

What are your goals? Where are you now? Where do you want to be? What challenges or obstacles are in your path? How can we help you overcome those challenges and get you where you want to be?

Each and every business is unique, with unique challenges that demand unique business and marketing solutions. There is no one-size-fits-all marketing solution, so we treat each discovery process with fresh ears, sharp eyes, and open minds. We take the time to really listen to you, and we dig deep to get to the heart of the matter.

Then, we put our heads together to design a strategic integrated marketing plan to get you through your challenges and to your goals. IAM is all about the big picture, and every step we take is built to be measured and to propel us—as a team—to a desired result. Together, we create, measure, analyze, and reassess.

You know your business. We know marketing. Together, we make a pretty powerful team.


30-minute live consultation - $500 Value

Meet Our Team


Jim Matuga

President | Founder of IAM

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As a professional in the marketing / advertising business since 1988, Jim Matuga has a deep understanding of the local, regional and national marketplace and he provides the communication tools and strategies necessary to reach key target audiences with powerful messages carefully crafted to get results. He loves to help people simplify and clarity their marketing messages so their best prospects listen, read, watch and RESPOND in meaningful ways.  

Matuga is a 37 year resident of Morgantown, West Virginia.  He graduated from West Virginia University with a BS in Advertising from the Perley Issac Reed School of Journalism in 1988.  He has extensive experience in leadership positions with media companies in newspaper (The Dominion Post), television (WBOY - 12NEWS), cable (Rutter Media), direct mail (VALPAK), radio (100.9 FM) and Internet. Jim is 53 years old and is currently active in, and has held leadership positions with the Morgantown Area Chamber of Commerce (6 year Board Member) , PACE Enterprises (Board President 5 years), Rotary Club of Morgantown President-elect), Mountaineer Chapter BNI (Leadership Team), West Virginia BASS Federation (20 year Board member) and the West Virginia Miracle Baseball League Founding Board member and 15+ year coach). Jim also is the founder and host of Positively West Virginiaa weekly podcast that highlights people and businesses making a positive contribution to West Virginia and beyond.  

Jim lives in Morgantown with his wife Rebekah Matuga, and has two children Dylan (28 years old) and Jordan (26 years old). Jim and Rebekah have two Chihuahuas Daisy and Petunia. Jim and Rebekah are active volunteers with Chestnut Ridge Church, Chestnut Mountain Ranch, Rotary International, Miracle League baseball, United Way, and love to spend time in the outdoors traveling, fishing, camping and adventuring. They both have a passion for making West Virginia a better place for all.

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Brian Jarvis

President/Owner of WV News, publisher of The Exponent Telegram, The State Journal, Blue & Gold News, Fairmont News, Bridgeport News, Weston News, Preston News & Journal, The Garrett Co. Republican, Your Bulletin Board and NCWV Life magazine

Brian Jarvis is president and owner of WV News, publisher of The Exponent Telegram, The State Journal, Blue & Gold News, Fairmont News, Bridgeport News, Weston News, Preston News & Journal, The Garrett Co. Republican, Your Bulletin Board and NCWV Life magazine, with headquarters in Clarksburg, West Virginia, as well as offices in Fairmont, Morgantown, Kingwood, Charleston and Oakland, Maryland, as well as an investor in the Charleston Gazette-Mail.

WV News has a combined print circulation of over 120,000 households per week and a digital audience of over 3.5 Million monthly page views and more than 800,000 monthly unique visitors reaching more than 60% of West Virginians.

He is a highly-successful entrepreneur with an expertise in digital marketing and tax management, leading WV

News to unprecedented growth in print and digital markets throughout West Virginia, since buying the company in 2012 (at the age of 29 years-old).

He holds an undergraduate degree in business from Furman University, a law degree from West Virginia University and a Masters of Law in Taxation from the University of Florida. He is a member of both the West Virginia Bar and Florida Bar.

Brian is actively involved in the communities served by WV News. He has served on the following Board of Directors: United Hospital Center; Harrison County Chamber of Commerce; United Way of Harrison County, and the Harrison County YMCA. He also serves on the PAGE board and America’s Newspaper board.

WV News is also actively involved in The West Virginia Press Association, Harrison Co. Chamber of Commerce, Lewis Co. Chamber of Commerce, Marion Co. Chamber of Commerce, Greater Morgantown Chamber of Commerce, Preston Co. Chamber of Commerce and Garrett Co. (MD) Chamber of Commerce.

Brian has served as an expert speaker in Print & Digital transformation and diversification to the following industry groups in the past 24 months: Inland Press Association (August 2017), Pennsylvania Press Association (November 2017) and New York Press Association (April 2018).

Brian continues to practice law as a solo practitioner, with expertise in estate planning, mergers, acquisitions, taxation and oil and gas. Brian currently owns an oil and gas plugging company that plugs abandoned wells in WV, PA and OH. Additionally, that company operates about 300 wells in West Virginia.

He and his wife, Rachel, who is also a practicing attorney, have two daughters, Evelynn and Eleanor.

Andy Kniceley

Andy Kniceley

Publisher of WV News and its ancillary publications and websites: The Exponent Telegram, The State Journal, , Morgantown News, Blue & Gold News, Fairmont News, Bridgeport News, Weston News, Preston News & Journal, Garrett Co. Republican and NCWV Life magazine.

Andy Kniceley is the Publisher of NCWV Media and its ancillary publications and websites: The Exponent Telegram, The State Journal, , Morgantown News, Blue & Gold News, Fairmont News, Bridgeport News, Weston News, Preston News & Journal, Garrett Co. Republican and NCWV Life magazine.

Andy graduated from Morehead State University with a BBA in Business Administration and has completed advanced certifications from Northwestern University Media Management Center, American Press Institute Executive Development and CMYK University Executive Press Training. He is responsible for all day-to-day operations including Advertising, Circulation, News, Production and Digital Media. In addition, Andy is a columnist and member of the Editorial Board. During his 34-year career in newspapers Andy has held numerous positions and worked at the following publications:

  • Marketing Manager of the Charleston Gazette and Charleston Daily Mail
  • Advertising Director of the Mansfield (OH) News Journal
  • V.P. Business Development of Thomson Newspapers (Central Ohio SMG)
  • Publisher of The Daily Courier, Connellsville (PA)
  • Asst. Publisher Clarksburg Exponent Telegram
  • Publisher of the Times West Virginian (Fairmont)
  • Publisher of the Exponent Telegram
  • Publisher of NCWV Media

Andy has been active in numerous community organizations including:

  • Fairmont State University Board of Governor’s – Chairman
  • Marion County United Way – Campaign Chairman
  • West Virginia Press Association – President
  • West Virginia Press Foundation - Trustee
  • Harrison County Chamber of Commerce
  • Healthy Harrison “Last to First” Coalition
  • West Virginia Lottery Commission


Andy Walker

Digital Director

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With ten years of specialized experience in digital and social media marketing, Andy helps people remove the stress and hassle of marketing their business. A graduate of West Virginia University, Andy has experience working at marketing agencies, non-profits, and a tech start-up, in New York City, Pittsburgh, and North Central West Virginia. He is a member of the John Maxwell Team, an active member of BNI, and serves on the board of directors for The Cultural Foundation of Harrison County.

Andy is a musician and loves spending time with his wife, Kaitlin, and their two sons, Henry and Charles.


Dylan Sheldon

Project Manager | Senior Producer

Dylan was raised in North Central West Virginia. He received a degree in broadcast communications with a specialization in cinematic arts from Liberty University in December 2013. Dylan delights in helping clients craft their stories in an effort to make sincere connections with their audience through the use of film. His experience in video production includes co-founding a marketing agency in 2012 and producing/directing several campus promotional pieces for the University.

Dylan is a lover of frisbee, cheesy action movies and protein. He enjoys being outside with his wife Kelsey and their pup Scoop.

Alicia Mayle

Alicia Mayle

Content Coordinator

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Alicia, a graduate of West Virginia University, received her degree in journalism, specializing in public relations and advertising. Alicia is responsible for coordinating and developing content for our clients, as well as managing their social media advertising strategy and executing promotion. Throughout the month, you can find her looking at client campaign analytics, researching relevant awareness months and building out audience profiles to understand clients' target audiences.

When Alicia is not developing, promoting or analyzing content, you can find her at the grocery store gathering supplies for the latest dinner idea, playing chess and talking about the perfect cup of coffee or just trying to learn something new.

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Eric Tomlinson

Senior Web Developer

Eric Tomlinson is a 1994 graphic design graduate from West Virginia University. He worked for 23 years for The Dominion Post as a graphic artist, web developer, photographer and illustrator.

Eric enjoys spending time with his wife and daughter doing various activities that include playing sports, being outdoors, arts, crafts, watching movies and much more


Liza Heiskell

Video Producer


Liza is a graduate of West Virginia University and won a National Daytime Emmy Award in 2006. She has years of experience producing cable and network TV shows in New York City for TLC, Discovery, NBC News and the Fox Broadcasting Network. Upon returning to Morgantown, Liza started Park Street Productions to help business owners share their stories and connect with customers. She recently joined the InnerAction team and looks forward to telling your story.

Liza is also a mom, a wife, a part time runner and she has never read a book to which she couldn’t fall asleep.

Katy Petros

Kathryn Petros

Podcast Researcher and Content Developer

Katy, a resident of Morgantown, West Virginia, is a marketing and management junior at the University of Kentucky. Katy is responsible for researching prospective podcast guests, developing content and social media for The Positively West Virginia Podcast.

At the University of Kentucky, Katy is involved in the Phi Mu sorority on campus and loves to be involved in their many philanthropy events to fund Children’s Miracle Network Hospitals. 

When Katy isn't researching future podcast guests to promote the awesome things happening in West Virginia, you can find her dancing, keeping up with the latest fashion trends and attending many sporting events.