It's not about us.

We don’t like to talk about ourselves. We’d much rather talk about you.

What are your goals? Where are you now? Where do you want to be? What challenges or obstacles are in your path? How can we help you overcome those challenges and get you where you want to be?

Each and every business is unique, with unique challenges that demand unique business and marketing solutions. There is no one-size-fits-all marketing solution, so we treat each discovery process with fresh ears, sharp eyes, and open minds. We take the time to really listen to you, and we dig deep to get to the heart of the matter.

Then, we put our heads together to design a strategic integrated marketing plan to get you through your challenges and to your goals. IAM is all about the big picture, and every step we take is built to be measured and to propel us—as a team—to a desired result. Together, we create, measure, analyze, and reassess.

You know your business. We know marketing. Together, we make a pretty powerful team.


30-minute live consultation - $500 Value

Meet Our Team

Jim Matuga

Jim Matuga

CEO | Founder

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Jim graduated from the Reed School of Media at West Virginia University with a bachelor's degree in advertising and is a 31 year resident of Morgantown, WV. He has extensive experience in leadership positions with media companies in newspaper, television, cable, direct mail, radio and web.

Jim is involved with the Morgantown Area Chamber of Commerce, PACE Enterprises, Rotary Club of Morgantown, West Virginia BASS Federation and the West Virginia Miracle League.

Dylan Sheldon

Dylan Sheldon

Project Manager | Senior Producer

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Dylan was raised in North Central West Virginia. He received a degree in broadcast communications with a specialization in cinematic arts from Liberty University in December 2013. Dylan delights in helping clients craft their stories in an effort to make sincere connections with their audience through the use of film. His experience in video production includes co-founding a marketing agency in 2012 and producing/directing several campus promotional pieces for the University.

Dylan is a lover of frisbee, cheesy action movies and protein. He enjoys being outside with his wife Kelsey and their pup Scoop.

Jenna Britton Graphic Designer

Jenna Britton

Senior Graphic Designer & Web Developer


Jenna is a West Virginia University graduate with dual degrees in Graphic Design and Advertising. She previously worked on projects with clients such as the Pittsburgh Symphony Orchestra and Bruegger’s Bagels. Jenna also has global experience from completing an IMC study abroad program in China for a month.

In her free time, she enjoys baking, going to the gym, and watching movies.

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Megan Fox

Megan Fox

Strategic Content Coordinator | Office Manager

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Megan received degrees in journalism and communications media at Indiana University of Pennsylvania (IUP) in Indiana, Pennsylvania. Megan is responsible for creating and reviewing content for all of our clients, whether that is in the form of blogs, news releases, website and print copy or social media advertisements. Megan also handles the day-to-day operations of the office. 

When Megan isn't drowning in blogs, she burns toast daily, enjoys cuddling with her cat Guss, watching Corgi videos and eating.

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Alicia Mayle

Alicia Mayle

Social Media Manager

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Alicia received her degree in journalism from West Virginia University. Alicia is responsible for creating content as a content developer and managing social media. Alicia has worked in a range of internships from event planning to marketing and writing articles for an online magazine. When Alicia isn't creating content or managing social media, she likes to be outside sitting in a hammock with her dog, Oscar, or brewing the perfect cup of coffee and taking pictures.

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 Liza Heiskell

Liza Heiskell

Video Producer


Liza is a graduate of West Virginia University and won a National Daytime Emmy Award in 2006. She has years of experience producing cable and network TV shows in New York City for TLC, Discovery, NBC News and the Fox Broadcasting Network. Upon returning to Morgantown, Liza started Park Street Productions to help business owners share their stories and connect with customers. She recently joined the InnerAction team and looks forward to telling your story.

Liza is also a mom, a wife, a part time runner and she has never read a book to which she couldn’t fall asleep.

Allison Scott

Allison Scott

Marketing Sales Manager


Allison Scott, a graduate of West Virginia University, has many years of experience in business management and business development. She is excited to help local businesses achieve their goals, overcome challenges and develop solid marketing strategies. 

Born in Pittsburgh, Allison has spent over 15 years living in West Virginia. She is an avid reader, traveler and sports fan. Her favorite hobby is laughing with her children, two dogs and one ridiculous cat.

Jim Sweezy

Jim Sweezy

Senior Strategist


An extremely avid sports fan of WVU football and basketball, Jim enjoys calling Morgantown home.  A huge fan of music, but unlike Mike, Jim cannot sing – at all.

Jim is a graduate of West Virginia University with a Bachelor’s degree in Business Administration (Marketing).  What Jim does flourish at is a direct result of the passion he has developed for storytelling. A college friend of Jim Matuga, the two re-connected about eight years ago as Jim saw the opportunity to move his skills to where people were migrating – online.  Now Jim works directly with IAM clients, developing and overseeing their strategic digital marketing plans.   

Jim is a member of the Cheat Lake Rotary and serves on the board of Operation Welcome Home.

Austin Jones

Austin Jones

Marketing Production Intern


Austin Jones is a 21-year old junior at West Virginia University. He is an aspiring entrepreneur studying strategic communications. At IAM, Austin develops blog posts for our clients, manages social media accounts, and nurtures clients through email marketing.

In his spare time, he has a passion for health and fitness.

David Martinelli, Intern

David Martinelli

Video Production Intern


David Martinelli is a junior at West Virginia University from right here in Morgantown, West Virginia. He is studying strategic communications and music industry and is involved in his school’s PRSSA. At IAM, David assists in editing videos, creating graphics and shooting video for clients. 

In his spare time, he has a passion for both coffee and music. David plays piano and guitar and has been a coffee lover for as long as he can remember.

Sophia Darmelio Intern

Sophia Darmelio

Content Production Intern

Sophia, Morgantown native, is a 19-year old freshman at West Virginia University where she studies strategic communications with an emphasis in public relations. At IAM, Sophia writes blogs for our clients and works closely with Chestnut Mountain Ranch developing content and growing their social media presence.

In her free time, she likes to spend time with friends and listen to music.

Jacob Haring - Intern

Jacob Haring

Marketing Production Intern

I am a 21 year old junior at West Virginia University who is studying multidisciplinary studies. At InnerAction Media, I create content in the form of blogs and videos.

When I'm not at IAM, I spend much of my time as a personal trainer. I also like to cook and work with the high school ministry team at my church.