I often get asked how I got into the media and marketing business. As I reflect back on the past 30 years of my career in this industry, I go back to this one story that changed everything:
On a crisp early fall morning back in September, 1985, I walked into E. Moore Hall on the campus of West Virginia University on a mission to drop out of college.
I was at a point in my life where I felt totally directionless. I was a square peg trying to fit in a round hole. I was frustrated. I was clueless. I was lost.
So there I found myself looking for the Registrar’s Office to unenroll from college. Unbeknownst to me, I had wandered into the wrong building. The Registrar’s Office, where one “drops out” was down the street at Colson Hall.