Influencing Brand Perception Through Video Production

Posted by Gabe Ofca

Jun 15, 2022 1:57:53 PM

While there are many factors that lead to a business’s success, one of the most important factors is how customers perceive your brand. No business has complete control over how they are perceived, nor should that be the goal. However, your business should have a voice in sharing how you help solve your customers' problems. This is where video production comes in.

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3 Reasons to Consider Geotargeting in Your Digital Advertising Strategy

Posted by Nick Hart

Jun 9, 2022 5:10:58 PM

Everyone understands the basic formula of advertising: Advertisement + Visibility = Attraction. Seems easy enough, right? Not so fast. 

In today’s world of advertising, it’s not so much what you say but how, when, and to whom you say it. One of the ways marketers and advertisers focus on this narrow approach to clientele and retention is through geotargeting. 

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The Importance of Subject Lines

Posted by Bethany Friend

May 6, 2022 12:18:18 PM

In today’s world smartphones have made it easier than ever to check your email. At any point throughout the day, you probably receive at least five emails from businesses marketing to you. How many of you just delete the emails unless the subject line captures your attention enough to open them? The answer is probably a lot of you. This is why email subject lines are so important. 

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Why is B-Roll Important to Video Production?

Posted by Mackenzie Randall

Apr 27, 2022 7:41:51 PM

Picture this: You’re interviewing Mr. Bean about his coffee roasting company and he begins to wax poetic about the process of harvesting and roasting coffee beans. While his description is helpful enough, the imagery just isn’t sinking into your imagination.

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How to Take Ownership of Your Domain

Posted by Eric Tomlinson

Apr 21, 2022 3:49:05 PM

Your domain, or website address, is the face of your business online. It is how people find your business, contact your business and learn more about the services/products you offer. Most business owners would probably not know who actually owns their domain name.

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Dec 31, 1969 7:00:00 PM

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