2019 Video Marketing Trends

Posted by Dylan Sheldon

Jan 8, 2019 1:48:02 PM

At InnerAction Media, we help businesses take advantage of real marketing opportunities with the goal of increasing leads, customers and revenue.

One of the most effective ways we accomplish this is by crafting powerful videos.

Like every facet of marketing, video is constantly evolving. In order to ensure you are using video most effectively, you must stay on top of the newest trends.

2018 was a pivotal year for video. We produced more than 100 new videos for our clients in the past year.

Here are a few ways we saw video change in the last 12 months:

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The Importance of a Digital Marketing Strategy

Posted by Jim Matuga

Jan 3, 2019 9:00:00 AM

Think DIGITAL FIRST when it comes to your marketing plan.

When I refer to "digital-first," I’m talking about the internet and internet-related assets:

  • Website
  • Internet search engines
  • Digital advertising
  • Social media

Fifty years ago, the only ways to reach an audience was through print, television, radio or in person (door-to-door salesman). Obviously, the game has changed, and new technologies are offering ever-expanding opportunities to reach your target audiences.

I’ve been practicing the craft of advertising and marketing for thirty years now, and I still do believe traditional media channels have a significant role in marketing.

That said, there are several reasons why I recommend a digital-first strategy when it comes to marketing companies like yours.

The first may be the most obvious: It is where the people are.

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GLOgames Light it Up Basketball Light Kit Donated to Chestnut Mountain Ranch

Posted by Alicia Mayle

Dec 28, 2018 11:22:23 AM

Chestnut Mountain Ranch Receives Christmas Donation

This December, two GLOgames Light it Up basketball light kits were donated to Chestnut Mountain Ranch (CMR) by Jim Matuga, president and founder of InnerAction Media through the “Light it Up 4 Kids” and “Boxes for a Purpose” programs.

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InnerAction Media Expands Staff to Meet Production Needs

Posted by Megan McLean

Dec 18, 2018 10:30:18 AM

Our company recently expanded our staff to keep up with production needs.

Jim Matuga, InnerAction Media (IAM) president and founder, hired Kasey Kupec, Megan McLean and Eric Tomlinson.

Each of these three new employees will bring their skills and talents to IAM.

“As we continue to grow as an agency, it’s important to attract and retain the highest level of talent we can to serve our customers well,” Matuga said. “This new round of hires for IAM helps us deliver the highest level of expertise and professionalism to our customers.”

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Small Business Marketing: How to tap into that Market

Posted by Jennifer Livingston

Dec 11, 2018 4:44:23 PM

Despite hearing a lot about digital marketing, your small business might not have benefited from it. You’re not alone. Companies everywhere struggle simply because they have not succeeded in digital marketing.

Believing that digital marketing is a magic cure-all can lead you into a trap and set you up for disappointment. Instead, have realistic expectations, plan on investing a lot of time, money, and effort to get the results you want.

The following tips will help you tap into the digital marketing market in ways that lead to sustainable growth.

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