Developing Customer Retention Through Marketing

Posted by Jennifer Livingston

May 22, 2018 3:27:21 PM

Whether a company specializes in a long-term or one-off product, customer retention is a priority.

Perhaps you've invested millions of dollars and a lot of time to create a product. You don't want all that effort to get wasted. Customers are a valuable business asset that adds value in the form of repeat purchases or referrals. However, many brands often fail when it comes to devising ways to retain customers especially if they sell one-off products.

Many companies think that a customer call center is enough to increase retention. Often, people contact customer support when they want to inquire about a product. Just because customers feel satisfied with a product doesn't mean you've retained them. The marketing team isn't enough to keep loyal clients.

Here are a few marketing techniques to earn more profit and increase customer retention.

Read More

What is HubSpot and Why Should A West Virginia Business Care?

Posted by Jim Matuga

May 18, 2018 8:00:00 AM

If you’re a marketer today, chances are great that you’re familiar with the company brand HubSpot. 

A question I get asked quite often is, “What the heck is HubSpot?”

You’ve inevitably seen their blog content, digital ads or material published on LinkedIn. 

But do you know what HubSpot really is?

Read More

The Power of Lead Nurturing Through Email Marketing: Getting it Right

Posted by Megan Fox

May 8, 2018 2:00:00 PM

You have been getting a lot of traffic to your site; people are downloading your offers; they are converting into leads. Great! Now what?

You aren't going to let them stew in a segmented email list that never gets used are you? (I hope you said no.)

You're going to create fresh, tailored content in the form of an email campaign for each offer and nurture your leads until they make that closing sale, right? (RIGHT!)

Keep reading to learn best practices for lead nurturing emails, creating successful lead nurturing campaigns and different types of nurturing emails you should be using.

Read More

How to Create a Digital Marketing Team to Develop Your Strategy

Posted by Jennifer Livingston

May 1, 2018 10:00:00 AM

Marketing is the lifeblood of any business. It is crucial that you have the right marketing team and strategy to compete in the business world of today. Without it, you won't reach or convert your ideal customers. So how do you assemble your all-star dream team of marketers?

It starts with knowing what you want.

Read More

Social Media Marketing Mistakes to Avoid

Posted by Alicia Mayle

Apr 24, 2018 12:10:18 PM

To many, social media marketing can be like walking into a black hole when it comes to researching what to do and what not to do.

We understand this. That’s why we’ve put together this comprehensive list of what to do and what not to do when it comes to marketing your business on social media.

Read More