Is it Better to Gate Your Content from Consumers?

Posted by Jamie Huggins

Aug 14, 2020 11:00:00 AM

To gate or not to gate?” It is a great content marketing debate and dilemma.

If you are unfamiliar with this concept, gated content refers to online materials such as white papers, articles and/or videos that require online visitors to fill out a lead capture form before they can access them.Typically, the form is a pop-up, and it will ask for information from the user like their name, phone number and/or email address. Upon providing that information, the user will have access to the content they were interested in.Ungated content, on the other hand, simply means that online visitors can access the information they are interested in without providing any personal information in exchange for it.

Thus, the debate — after creating content, should you just give it away, or should you request information from readers in exchange for viewing it?Keep reading to learn more.

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Leveraging Video for Internal Marketing Communications

Posted by Liza Heiskell

Aug 13, 2020 1:40:13 PM

In mid-March of 2020, when COVID-19 began to take shape and make headlines, InnerAction Media wasted no time in being proactive. By March 19th, our team was working remotely, and other than a few minor glitches, the process was remarkably seamless. 

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Two Reasons Why Consistent Branding is Important for Your Business

Posted by Eric Tomlinson

Aug 12, 2020 1:46:06 PM

Your business is your life. Your businesses' brand is what can make the difference between potential customers remembering your company and forgetting it.

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Three Tips to Refreshing Content on a Website

Posted by Gabi Ambrusico

Aug 11, 2020 1:00:12 PM

In this digital age, your company must have a strong website. A lot of different factors can make a decent website great. Some things to consider are that it looks nice and clean, that it is easy to read and that it can be easily navigated and understood. If your website does not function properly, that will not read well with viewers. 

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Three Necessary Elements to Writing a Blog Post

Posted by Jamie Huggins

Aug 5, 2020 10:28:16 AM

Sitting down and writing a blog post isn’t always as easy as it sounds. You want to make your blog post exciting and readable, but sometimes, it is hard to know where to begin — and that can feel a little daunting!

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