Why Is Email Marketing Important To Your Brand?

Posted by Bethany Friend

Jan 19, 2022 10:04:40 AM

As digital marketing strategies evolve a question that often comes up is whether or not email marketing is important. In short, the answer is yes. Why is email marketing important for a brand though? Email marketing provides a brand the opportunity to reach its audience, gives metrics to study, it’s affordable, and it offers the ability to increase brand awareness.

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IAM Video Production Team Gives Two Ways to Create a Standout Video Ad in 2022

Posted by Mackenzie Randall

Jan 12, 2022 1:21:36 PM

Gone are the days where our only exposure to video advertisements is through television. 

I think most would agree that we now live in a time where it is perfectly normal for people to encounter at least one video ad on their mobile device every single day. 

This massive shift is largely due to the ever-growing amount of people using social media across the world.

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Three Top WordPress Plugins for Website Design

Posted by Eric Tomlinson

Jan 5, 2022 3:54:47 PM

There are many options when choosing a platform to build your website. WordPress, by far, is the most popular. Its versatility and ease of use has separated it from other more traditional platforms and coding methods. Along with opening up opportunities for everyday business owners and individuals to build their website, WordPress has many third-party developers creating plugins which, as an easy way to describe it, are apps that work inside of WordPress just as apps work inside your phone or computer. Plugins, just like apps,  are there to enhance the overall experience and help in creating and bringing your vision to life. Some may be more trivial than others, but some are essential and should not be overlooked. There are 3 plugins that I always install when creating a WordPress site, Jetpack, Updraft Plus, and Yoast SEO.

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Three Steps To Developing A Strong Marketing Plan

Posted by Dylan Sheldon

Dec 29, 2021 12:29:12 PM

Anything worth doing - building a house, raising a family, starting a business - is worth planning. Imagine hiring a foreman to construct the building you hope to live, sleep, and host dinner parties in, only to learn he intends to “wing it.” Picture starting a business without the slightest notion of what you might sell or who you might sell to. Planning is essential to all things in a good life, including marketing. And today, you have taken the first step to build a strong marketing plan, by reading this article.

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The Need for Search Engine Optimization and Reasons Why it is Important

Posted by Hampton Hill

Dec 22, 2021 4:21:48 PM

If you’ve ever spent any significant time in the world of marketing, you’ve probably been acquainted with the word “SEO.” SEO is an acronym standing for: Search Engine Optimization. This means exactly as it sounds. SEO is the constant pursuit of optimizing search engines to make your brand or site more visible when searched for on the web.

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