INBOUND18 Recap: My Top Inbound Marketing Takeaways

Posted by Jenna Britton

Sep 18, 2018 10:25:27 AM

The INBOUND18 Conference has come and gone. INBOUND is an opportunity for marketers to join together for a week to learn, collaborate and grow. Over 21,000 people attended this year’s conference! 

I had the privilege to attend INBOUND16 and was excited to return to Boston for jam packed marketing sessions, inspiring keynote speakers and not to mention, the amazing food trucks.

I’m thrilled to bring back insightful knowledge and tactics to West Virginia and put them to use to help our valued client/partners.

Learn my top takeaways from the sessions I attended, which include:

  • How obtaining Google Snippets can up your SEO game
  • Strategies for SEO in 2018
  • Conversion Rate Optimization
  • Visual Storytelling

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Video Marketing Statistics You Should Be Aware of

Posted by David Martinelli

Sep 11, 2018 10:57:27 AM

Nearly one third of online activity is spent watching videos.

Video marketing is a key component to the marketing mix. It is one of the easiest and most efficient ways to communicate with your target audience.

There are statistics that you need to be aware in order to distribute your message in the most effective and the most consumable way. These are statistics to help determine where you should you post your video, what device your audience is watching on and much more.

Read on to find the answers to these questions and how to best promote your video for the current marketing environment.

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What Makes an Internship Successful for Someone Interested in Marketing

Posted by Sophia Darmelio

Aug 28, 2018 4:18:09 PM

A marketing internship can do a lot for you. It is one of the best ways to get hands-on experience in the marketing field, and it will give real world experience as to what it’s like working full-time at a marketing agency, even if you’re only working part-time hours.

My name is Sophia Darmelio, and I am a marketing intern at InnerAction Media (IAM).

Read on to learn about what I think makes an internship successful for those interested in marketing.

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One for the Ages: Incorporating Storytelling in Your Marketing Videos

Posted by Liza Heiskell

Aug 21, 2018 4:05:23 PM

 I have been a TV & Video Producer for many years now, and through the years, I have gone from producing long format documentary style television programming to 30 second commercials. In all of the work I have ever done, storytelling has played a large role, and I’ve learned quite a bit about how to make it work.

So, naturally I want to share with you how effective storytelling can be and how you can and should incorporate it into your marketing videos. Simply put, storytelling is your most powerful weapon - the writing is, and always has been, on the wall.

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Why Get Started with a Marketing Campaign?

Posted by Dylan Sheldon

Aug 14, 2018 2:46:37 PM

The word campaign is used in all sorts of contexts. In the days of antiquity, a campaign was a military conquest nations used to overtake their enemies. Today, we hear about political campaigns politicians use to sling mud at opponents from other parties and solidify their position on the ballot.

But what is a marketing campaign? And why should you start one for your company?

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