10 Essential Questions Your Marketing Should Answer

Posted by Jim Matuga

Apr 25, 2019 2:04:27 PM

Last week, in a meeting with a new client in Charleston, West Virginia, my team and I had a great on-boarding meeting with their team.  The new client is a very reputable 20-year company in the commercial construction space.  I had a few key take-aways from that meeting that I wanted to share with you.

The context of this meeting was the initial phase of our “Marketing Blueprint” that we use to discover the strategic audiences and key messaging to base our marketing plan on.

This was our team’s first official meeting with their team, and overall the session was very productive.  One of the many take-aways from my perspective, was our client’s comments about the significance and relevancy of the questions we asked to really uncover the story of the client.  “Your questions are spot-on!” He said several times that morning.  

So, in that spirit – I share with you the exact questions we developed for this project – as part of our company’s Marketing Blueprint and BrandStory process. 

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Marketing Strategy: Fall In Love with Boredom

Posted by Jim Matuga

Mar 27, 2019 9:44:09 AM

In a recent conversation I had with a professional realtor from Michigan last week, the thought of always trying to be on top of the latest and greatest marketing tactics came up.  The person I was talking with remarked that every week it seems as though someone was trying to convince her and her team that the “new thing” will work better than the other “new thing” they’ve been using.

That got me thinking about the concept of “falling in love with boredom.” 

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West Virginia Business Owner Publishes New Marketing Book, Marketing Matters

Posted by Megan McLean

Jan 22, 2019 10:41:00 AM

 

InnerAction Media (IAM) President and Founder, Jim Matuga, published his book, Marketing Matters: Your Guide to Getting More Customers and Increasing Revenue, in January.

This 27 chapter book takes business owners step-by-step through developing a marketing strategy, and teaches them how to implement it.

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2019 Video Marketing Trends

Posted by Dylan Sheldon

Jan 8, 2019 1:48:02 PM

At InnerAction Media, we help businesses take advantage of real marketing opportunities with the goal of increasing leads, customers and revenue.

One of the most effective ways we accomplish this is by crafting powerful videos.

Like every facet of marketing, video is constantly evolving. In order to ensure you are using video most effectively, you must stay on top of the newest trends.

2018 was a pivotal year for video. We produced more than 100 new videos for our clients in the past year.

Here are a few ways we saw video change in the last 12 months:

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The Importance of a Digital Marketing Strategy

Posted by Jim Matuga

Jan 3, 2019 9:00:00 AM

Think DIGITAL FIRST when it comes to your marketing plan.

When I refer to "digital-first," I’m talking about the internet and internet-related assets:

  • Website
  • Internet search engines
  • Digital advertising
  • Social media

Fifty years ago, the only ways to reach an audience was through print, television, radio or in person (door-to-door salesman). Obviously, the game has changed, and new technologies are offering ever-expanding opportunities to reach your target audiences.

I’ve been practicing the craft of advertising and marketing for thirty years now, and I still do believe traditional media channels have a significant role in marketing.

That said, there are several reasons why I recommend a digital-first strategy when it comes to marketing companies like yours.

The first may be the most obvious: It is where the people are.

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