Combating a Not in My Backyard Mentality (NIMBY) Through Addiction Treatment Marketing

Posted by Alicia Mayle

Feb 26, 2020 1:11:50 PM

As a key stakeholder in an addiction treatment program, you know that addiction treatment programs across the globe face a multitude of problems, including drawing in patients, having individuals within the community not wanting you to move in and ultimately, how to effectively reach the individuals who need you the most. 

As a marketing agency that has served many programs throughout the United States, we can tell you that addiction treatment marketing is NOT a one size fits all deal...

...AND it’s a long and arduous process. 

For the sake of this article, I’d like to focus on an intensive outpatient program (IOP) and men’s recovery community in Colorado. 

This IOP and men’s recovery community opened in July 2019 and was founded by two individuals who had a real passion for rural healthcare. The two founders and their team came to InnerAction Media (IAM). Together, we discussed their desire to develop a program that offered high-quality yet affordable treatment to their community.

Throughout the marketing process, IAM found a couple of obstacles that our client needed to overcome: the Colorado community believes that our client is part of a national franchise, the community had a “not in my backyard” (NIMBY) mentality and our clients found that they have a large volume of patient intake from healthcare referrals, rather than self-refers (stay tuned for why this is an issue for their content, folks). 

Learn how we worked to combat these issues with the influence of marketing. 

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Is Social Media Marketing Worth It?

Posted by Meredith Garner

Feb 25, 2020 2:05:12 PM

According to HubSpot, social media marketing is the act of creating content to promote your business and products on multiple social media platforms like Facebook or Instagram.

Anyone can post a picture on Instagram and get likes, right? Sure. But it takes the combination of creativity with strategy to develop an active social media marketing plan that drives the results you want for your business. 

People spend an average of three hours on social media per day; that includes 90.4 percent millennials, 77.5 percent Gen X and 48.2 percent Baby Boomers. 

That’s every single day; people are looking at, swiping past, or engaged in someone’s social media profile. There’s a lot of “noise” in the online world. You want to stand out. How do you get your audience to look at your social media messages and respond? With social media marketing, of course. 

Is it worth it? YES. Let me break that down for you:

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Highlighting the Joys of Being a Dentist Through Video Production

Posted by Liza Heiskell

Feb 24, 2020 11:59:24 AM

InnerAction Media’s (IAM) client, The Landing Dental Spa, is based in Morgantown, West Virginia. They provide dental and cosmetic services to their patients. 

When our team first met with The Landing Dental Spa owners, Dr. Carly Lemley and Dr.Heather Ayers, for their Marketing Blueprint meeting, we listed out a couple of initial objectives for their marketing; increase awareness, increase the patient count and develop a user-friendly and informative website

To fulfill those objectives, we recommended a robust content strategy, three videos and a website rebuild. 

For this article, we will focus on the video testimonials produced for The Landing Dental Spa, and how they have helped achieve their marketing objectives. 

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Three Ways Project Management Helps Propel Marketing Strategies

Posted by Dylan Sheldon

Feb 21, 2020 4:13:35 PM

At InnerAction Media, we encourage our clients to focus on strategic marketing planning before they spend money on advertising. So let's say you are drinking the kool-aid. Now that you have a fantastic strategy outlined for your marketing efforts in 2020, how can you ensure that the plan is implemented?

The adage “plan your work and work your plan” looks great on a coffee mug, but “working the plan” can prove challenging when you have customers to serve, payroll to submit and bathrooms to clean.

Here are three simple ways you can utilize project management to ensure your marketing strategy is a success.

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Can Email Marketing Help Commercial Construction Companies Increase Sales?

Posted by Jim Matuga

Feb 20, 2020 4:05:05 PM

At a business meeting recently, a colleague of mine asked me a great question, “Is email marketing still effective?”

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