A “Chance” Conversation that Changed a Young WVU Student’s Life

Posted by Jim Matuga

Mar 20, 2018 8:56:18 AM

I often get asked how I got into the media and marketing business. As I reflect back on the past 30 years of my career in this industry, I go back to this one story that changed everything:

On a crisp early fall morning back in September, 1985, I walked into E. Moore Hall on the campus of West Virginia University on a mission to drop out of college.  

I was at a point in my life where I felt totally directionless. I was a square peg trying to fit in a round hole. I was frustrated. I was clueless. I was lost.

So there I found myself looking for the Registrar’s Office to unenroll from college. Unbeknownst to me, I had wandered into the wrong building. The Registrar’s Office, where one “drops out” was down the street at Colson Hall.

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How to Get Potential Customers to Open Your Emails

Posted by Megan Fox

Mar 16, 2018 10:58:50 AM

I’m sure you get millions of emails every day. I know I do. Half of them I delete. Heck, most of them I delete. But, which ones are the lucky, selective few I deem worthy to open?

For me, witty subject lines and emoji’s usually do the trick.

Below, I’ve outlined seven steps to help you make your email marketing efforts more effective and to get more people to open your emails.

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6 Things I Need from You Before We Can Start the Web Design Process 

Posted by Jenna Britton

Mar 13, 2018 4:18:30 PM

The Definitive Checklist

The thought of building a new website can be overwhelming for you. Where do I begin? What do I need?

Quit putting off building your new website or refreshing your current site. Your website is the foundation of existence on the internet. You own it, whereas you don’t own the content you post on Facebook.

It is almost impossible to thrive in the market without a web presence.

We have put together guidelines for you. These are items you will need to gather before diving into the web design process.

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Google Algorithm, Keywords and Search Engine Optimization

Posted by Alicia Mayle

Mar 8, 2018 2:21:25 PM

We get a lot of questions about keywords. Questions including if keywords are still relevant, why did Hubspot get rid of the keyword function tab and many more.

We’re here to answer these questions and to explain a few things.

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Six Common Misconceptions of Video Production

Posted by Liza Heiskell

Mar 7, 2018 10:31:57 AM

No one can dispute that video plays a significant and growing role in marketing today. The digital revolution has opened the door to video across all mediums; it is certainly not limited to television anymore. Despite this growing trend, the video production process is often times misunderstood.

To better understand what goes into and what goes on behind the scenes of a typical marketing video, I have listed below a few of the common misconceptions of video production that I have encountered in my years as a TV/Video Producer.

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