Recruitment Marketing Video Production Case Study: First United Bank & Trust

Posted by Liza Heiskell

Jan 16, 2020 12:35:47 PM

When we began our business relationship with First United Bank and Trust in the spring of 2018, it was InnerAction Media’s (IAM) first foray working with a financial institution and in recruitment marketing.  

First United Bank and Trust has a great reputation as a community bank, not only because they serve the community’s banking needs, but they also have a passion for making their community a better place, and strongly encourage employees to become a part of that mission. 

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Is a Marketing Blueprint the Right Direction for Your 2020 Healthcare Marketing Strategy?

Posted by Dylan Sheldon

Jan 15, 2020 5:10:26 PM

In a recent article, we discussed the importance of project management in a healthcare marketing strategy and laid out a few reasons working with an agency might be an excellent solution to the issues those in the healthcare industry face. Often, the most challenging part of implementing a marketing strategy is getting started. For healthcare professionals who desire to see their organization grow, what is the first step? The answer is simple. The first step in implementing a strategy is developing it. Your practice or healthcare system should not spend a single ad dollar until you have a Marketing Blueprint.

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Is There Still a Need for a Traditional Media Strategy?

Posted by Jim Matuga

Jan 14, 2020 10:08:01 AM

In today’s seemingly digital-first marketing world, you may be wondering - is there still a need for a traditional media strategy?

The short answer is YES!

I often tell people that “marketing” is all about talking to the right people, at the right time, with the right message. So, in developing the message part of the equation, it’s essential that companies and brands simplify and clarify their marketing messages so their customers will listen and respond.  

But how do you get the right message to the right people? 

That’s the tricky part. 

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What is Important When Building a Website for Your Healthcare Practice

Posted by Eric Tomlinson

Jan 13, 2020 12:06:21 PM

There is no denying that the healthcare industry has grown exponentially over the last ten years. As the industry grows, so too does the competition for patients. A website plays a vital role in both informing potential patients while also convincing them your practice can provide the best solution for their problem - both in quality and affordability. When building a website for a business, there are similarities in strategy and design; however, healthcare websites can pose different challenges but also offer opportunities as well.

At Inneraction Media, we take into account many factors while building a website. Here are the primary considerations when planning a healthcare website.

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Orthopedic Inbound Marketing Case Study: Mountainstate Orthopedic Associates

Posted by Alicia Mayle

Jan 10, 2020 9:27:08 AM

Working within a niche healthcare space, such as orthopedics, is challenging due to a thin market of consumers needing orthopedic services. Since 2013, InnerAction Media (IAM) has worked with Mountainstate Orthopedic Associates (MOA), an orthopedic company located in Morgantown and Bridgeport, WV. We have the opportunity to develop and further promote its marketing strategy. Throughout the years, our team has evolved MOA’s marketing tactics to reflect the relevancy of their patients and locations. Continue below to read more for a brief case study on these marketing tactics.  

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