InnerAction Media Employee, Alicia Mayle, Receives Google Analytics Individual Qualification

Posted by Alicia Mayle

May 29, 2019 9:00:00 AM

InnerAction Media employee, Alicia Mayle, completed and received her Google Analytics Individual Qualification (GAIQ) in May 2019.

The GAIQ is a demonstration of proficiency in Google Analytics. Qualified users who receive their GAIQ will be effective in leveraging Google Analytics within their organization.

Read More

InnerAction Media Wins Three National Telly Awards

Posted by Alicia Mayle

May 29, 2019 8:00:00 AM

InnerAction Media (IAM) recently won three national Telly Awards for films we produced for First United Bank & Trust, Dynamic Physical Therapy, now known as Fyzical Therapy & Balance Centers and GEICO Local.

The Telly Awards were founded in 1979 and is the premier award honoring excellence in TV and cable, digital and streaming and non-broadcast productions. On average, the Telly Awards receives more than 13,000 entries annually from all 50 states and five continents. 

Read More

10 Essential Questions Your Marketing Should Answer

Posted by Jim Matuga

Apr 25, 2019 2:04:27 PM

Last week, in a meeting with a new client in Charleston, West Virginia, my team and I had a great on-boarding meeting with their team.  The new client is a very reputable 20-year company in the commercial construction space.  I had a few key take-aways from that meeting that I wanted to share with you.

The context of this meeting was the initial phase of our “Marketing Blueprint” that we use to discover the strategic audiences and key messaging to base our marketing plan on.

This was our team’s first official meeting with their team, and overall the session was very productive.  One of the many take-aways from my perspective, was our client’s comments about the significance and relevancy of the questions we asked to really uncover the story of the client.  “Your questions are spot-on!” He said several times that morning.  

So, in that spirit – I share with you the exact questions we developed for this project – as part of our company’s Marketing Blueprint and BrandStory process. 

Read More

Marketing Strategy: Fall In Love with Boredom

Posted by Jim Matuga

Mar 27, 2019 9:44:09 AM

In a recent conversation I had with a professional realtor from Michigan last week, the thought of always trying to be on top of the latest and greatest marketing tactics came up.  The person I was talking with remarked that every week it seems as though someone was trying to convince her and her team that the “new thing” will work better than the other “new thing” they’ve been using.

That got me thinking about the concept of “falling in love with boredom.” 

Read More

West Virginia Business Owner Publishes New Marketing Book, Marketing Matters

Posted by Megan McLean

Jan 22, 2019 10:41:00 AM

 

InnerAction Media (IAM) President and Founder, Jim Matuga, published his book, Marketing Matters: Your Guide to Getting More Customers and Increasing Revenue, in January.

This 27 chapter book takes business owners step-by-step through developing a marketing strategy, and teaches them how to implement it.

Read More