Should TV Commercial Production be Part of a Video Marketing Strategy

Posted by Liza Heiskell

Jul 3, 2018 3:00:03 PM

TV advertising should be considered an integral part of an overall video marketing strategy. With hundreds of TV channels now available, TV advertising is ubiquitous. 

However, TV commercials are, by design, short and sweet. Employing a TV commercial as part of a larger video marketing strategy will exponentially increase the distribution of your message about your product or service.

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6 Tips to Save Money on Your Corporate Video Production

Posted by Dylan Sheldon

Jun 26, 2018 1:45:58 PM

Video production is a necessary ingredient to any effective marketing strategy. Video content is engaging; it is compelling, and it is a natural form of communication between you and your prospective clients. But how much does corporate video production cost?

We have all seen behind-the-scenes shots of major motion picture productions packed with high-end gear and massive production crews or heard of the outlandish budgets movie directors have squandered on the latest summer blockbuster. For the average business owner or marketing director, these perceptions can be daunting and may even hinder some from even pursuing video as a marketing tool.

The reality is, corporate video production can be a cost effective solution to any organization looking to develop a marketing campaign that will get results. Here are 6 tips to save money on your next corporate video project:

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Which Social Media Platforms are Best for Your Business?

Posted by Alicia Mayle

Jun 19, 2018 8:00:00 AM

Facebook, Twitter, Instagram, Pinterest, YouTube, SnapChat, Vimeo, LinkedIn, Quora--we could keep going with a list of social media platforms that our clients are either on, have been on or have contemplated being on.

It’s a small list in a much longer, more complex list of social media sites that are being thrown at business owners and even us, marketers.

So, how do you determine which social media platforms are best for your business?

Read on to learn more about why you should have a presence, which platforms will give you what and how to determine which platform you should consider.

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Why is a Pillar Page Important for Your Marketing Strategy?

Posted by Jenna Britton

Jun 12, 2018 12:50:06 PM

SEO is always changing again and again. You think you get it, then BAM!...the Google algorithm changes.

Knowing the best strategy to optimize your website pages and blogs can be challenging. Learn the best practices when it comes to building searchable content for your website.

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Healthcare Video Production Tips to Engage with Your Audience

Posted by David Martinelli

Jun 7, 2018 9:00:00 AM

Video production is an extremely useful tool that can help you reach a large audience with your message.

The importance of video production centers around keeping your audience’s attention and providing visuals so the audience can gain information in an easily digestible way.

This can be highly effective in the healthcare industry. Read on to learn some helpful healthcare video production tips to get your audience engaged.

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