We are all well aware that the world is changing. The problems your customers wrestle with are changing. The solutions you can offer them are changing. So the question, "is marketing still relevant post-COVID-19" is a good one.
May 28, 2020 2:00:00 PM
Before COVID-19, InnerAction Media (IAM) had produced several recruitment videos. At that time, it was typically the jobseeker that was in the driver’s seat. With so many potential candidates out there, it is even more important to attract qualified candidates that will also fit in with the company’s culture.
Video is a great way to help make this happen, which makes a recruitment marketing video even more essential post-COVID-19. And at IAM, we have developed a process for our recruitment films that have proven successful.
Recently, I participated in IAM’s new weekly webinar series, Webinar Wednesdays. I shared my experience with video and recruitment marketing.
May 27, 2020 2:00:00 PM
Your website is built and launched, and you’re ready to take on the world. There are several things you can do after your website is built that will help you develop your business, gain an audience for your site and become top-of-mind for potential customers.
So, after you build your website, what should you do next?
May 26, 2020 2:00:00 PM
As businesses in West Virginia begin to open back up from the COVID-19 stay-at-home order, I have had some time to reflect on some lessons I learned managing social media accounts ranging from healthcare to addiction treatment, hospice and more. One important lesson that I believe has a significant effect on customer acquisition and retention is the transparency a business has on their social media.
May 20, 2020 5:02:45 PM
During March, April and May, our team at InnerAction Media (IAM) spent most of our time working remotely. As the project manager, my role mostly revolves around overseeing our marketing campaigns and ensuring that the various elements (websites, videos, content, social media, etc.) are working collaboratively towards reaching our client's goals. Doing this over teleconferencing isn't impossible, but it made me consider what it takes to manage a team during a pandemic effectively.