Last week, in a meeting with a new client in Charleston, West Virginia, my team and I had a great on-boarding meeting with their team. The new client is a very reputable 20-year company in the commercial construction space. I had a few key take-aways from that meeting that I wanted to share with you.
The context of this meeting was the initial phase of our “Marketing Blueprint” that we use to discover the strategic audiences and key messaging to base our marketing plan on.
This was our team’s first official meeting with their team, and overall the session was very productive. One of the many take-aways from my perspective, was our client’s comments about the significance and relevancy of the questions we asked to really uncover the story of the client. “Your questions are spot-on!” He said several times that morning.
So, in that spirit – I share with you the exact questions we developed for this project – as part of our company’s Marketing Blueprint and BrandStory process.