What is Digital Advertising? Geofencing, Retargeting and More

Posted by Megan Fox

Aug 17, 2017 1:49:01 PM

What is Digital Advertising? Digital Advertising, also called internet marketing, is when businesses like yours leverage internet technologies to deliver promotional advertisements to consumers. It includes promotional advertisements and messages delivered through:

  • Email
  • Social Media
  • Online Advertising on: Search engines & banner ads

There are many different types of digital advertising. In this blog, we will discuss five:

  1. Geofencing
  2. Retargeting
  3. Keyword/Search Targeting
  4. Behavioral Targeting
  5. IP Targeting

Digital advertising will drive traffic to your website, increase leads and generate more patients.

Let’s dive in!

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InnerAction Media Marketing Firm: Meet the Experts

Posted by Mike Arbogast

Aug 15, 2017 12:35:15 PM

Here at InnerAction Media, our mantra is simple: “It’s not about us—it’s about what we can do for our clients.” However, when you’re looking for a partner to trust with your business development and marketing strategy, it’s important to know who you’re working with. That’s why I wanted to take a few minutes to introduce you to our team of marketing experts.

Let’s meet the team behind InnerAction Media, a Morgantown marketing firm. 

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Using Motion Graphics for Your Small Business

Posted by Anthony Sparks

Aug 10, 2017 2:03:34 PM

When we are in the beginning stages of creation for a new client or a new video, we map the entire video, audio and certain graphic placements. All three of these elements are a key part in producing an effective film. However, the one element that doesn't get much credit, as it should, is the motion graphic/animated work that gets placed within the video.

For those that are inside the industry, it can be easy to understand what we are talking about. But if you just arrived here or are starting in the motion graphics world, you probably may have asked yourself: What does motion graphics really mean? Especially when you see it referenced in different ways like "animation."

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What Are the Benefits of Video Marketing for Lawyers?

Posted by Dylan Sheldon

Aug 8, 2017 1:27:29 PM

When was the last time you saw a video advertisement?

The marketing tool that used to be chained to network television, trapped in a 30 second box, which could only be unlocked with a $50,000-marketing-budget shaped key, is now free. Free to roam the various platforms consumers are consuming. We now see video ads on our news articlesvideo ads on our Twitter feeds, and video ads on our video ads. Today, law firms are leveraging video marketing more than ever. But traditionally, calculating ROI for video has been very difficult. So, what are the benefits of video marketing for lawyers?

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New Changes Coming from LinkedIn to Help Your Business

Posted by Jim Matuga

Aug 3, 2017 2:58:36 PM

Today, I received an email from the LinkedIn Team alerting me to some awesome new changes coming to the popular business social media platform. As a LinkedIn Premium Member for many years, I can attest to the effectiveness of using LinkedIn as a powerful networking and business referral/connection tool. I am now considered a LinkedIn “All Star” and am a regular contributor on several key LinkedIn Group discussions. 

For example, a recent post I wrote last month received more than 30,000 views, 720 “likes” and 26 comments. Not to mention 261 new profile views, hundreds of new “followers” (I now have 3,797 followers).  

I wanted to keep you in the loop on improvements we've seen LinkedIn making.

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