6 Tips to Improve Website SEO with Video

Posted by Jennifer Livingston

Dec 14, 2017 3:45:50 PM

You have built a great website; what do you do now? Market it, of course. You need to find ways of increasing your site's online visibility (search engine optimization). Thousands of websites just like yours struggle daily to capture online visitors' attention. You cannot just sit and wait. You need to take the necessary steps that can help you rank on Google's first page.

You can use images, videos and plain old text to optimize your website for search and drive traffic. Did you know that video is much more effective than most people imagine? Many marketers believe that video marketing is the most impactful form of content there is.

Here is how videos can improve website SEO.

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Misconceptions About Marketing

Posted by Megan Fox

Dec 12, 2017 3:43:23 PM

What My Friends Think I Do | What Society Thinks I Do | What My Mom Thinks I Do What I Really Do

There are a lot of misconceptions about marketing. Probably because back in the day, people compared marketers to the Harry Wormwood of used car salesmen — aggressive, sneaky and cheap.

Today, people still have negative connotations toward marketing. To name a few, people think:

  1. Marketing is a waste of money
  2. It takes too long to see a return on investment
  3. Their “designer” friend can market their business for them instead of a legitimate marketing agency

I hear number three a lot.

Below, I go over each of these misconceptions in depth as well as shed light on what it is I actually do as a marketing professional.

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Small vs Large Video Production Company: What are the Differences?

Posted by Liza Heiskell

Dec 7, 2017 10:35:48 AM

Working in TV and video production is a great gig if you are fortunate enough to find it. I have been lucky enough to work as a video/TV producer for both large and small video production companies, in addition to running my own video production business for more than 15 years.

Recently, I was hired as a video producer at InnerAction Media, a digital marketing firm based in Morgantown, WV. And, although video production is just a portion of InnerAction’s business - it is becoming a much larger area of business. With more and more people realizing the response and results that come with a great video, the number of people looking to incorporate videos into their overall marketing campaigns has grown significantly over the last couple of years.  

Beyond creative, there are lots of logistics that go into even the shortest of productions. You might have a great concept in mind, but in most cases, you’ll need the expertise of a video producer to help bring those concepts to life. iPhone videos don't cut it on a commercial level, except for Apple (and its billions in resources). Depending on what you are looking for, there are benefits and drawbacks to working with large and small production companies and companies that provide more than just video production.

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Using Drones in Video Production

Posted by Austin Jones

Dec 5, 2017 1:52:30 PM

The ways of achieving high quality photos and videos are becoming a thing of the past. Over the last year or so, the buzz has been all about drones--and for good reason. Used for a multitude of reasons, drones are becoming the wave of the future, and if you don’t get on board now, you may just get left behind.

Read on for 5 pros of utilizing drone footage for your West Virginia business.

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3 Reasons You Should Not Create Testimonials for Your Business

Posted by Dylan Sheldon

Nov 30, 2017 4:33:48 PM

If you work for a B2B or B2C business, undoubtedly you have been encouraged to create client testimonials for promotion purposes. You have been pressured by various marketing experts that you need to leverage the positive experiences your customers have had in video form. You have been told to promote these testimonial videos on your social media platforms to “engage” your potential customers. But are these compelling videos for every business owner and marketing director?

Let’s talk about 3 reasons you might want to pass on creating testimonials for your business.

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