The Follow-Through Means Everything

Posted by Jim Matuga

Aug 7, 2019 10:21:06 AM

Last week in my mastermind group, the question of “What does it take to be a great networker?” came up.  When the facilitator turned to me for my answer, without hesitation, I said: “Follow-through.”

So, now I’d like to elaborate on what I mean by follow-through.

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How to Develop Your 30-Second Pitch

Posted by Jim Matuga

Jul 10, 2019 3:45:54 PM

Every week for the past 18 months on my podcast Positively West Virginia, I ask business leaders from around the state to give me their 30 second elevator pitch – in other words – I ask them what it is they tell people they do in their company. 

Sometimes, the answer is simple and clear.  My guests nail it. Other times, it’s a struggle for them to clearly articulate their message.   That’s understandable.  It’s hard sometimes for a business leader to describe to people what it is they do.

What I’ve found, is that the more simply and clear your brand or marketing message is, the better people will be able to understand and connect with your company.

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InnerAction Media Employee, Alicia Mayle, Receives Google Analytics Individual Qualification

Posted by Alicia Mayle

May 29, 2019 9:00:00 AM

InnerAction Media employee, Alicia Mayle, completed and received her Google Analytics Individual Qualification (GAIQ) in May 2019.

The GAIQ is a demonstration of proficiency in Google Analytics. Qualified users who receive their GAIQ will be effective in leveraging Google Analytics within their organization.

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InnerAction Media Wins Three National Telly Awards

Posted by Alicia Mayle

May 29, 2019 8:00:00 AM

InnerAction Media (IAM) recently won three national Telly Awards for films we produced for First United Bank & Trust, Dynamic Physical Therapy, now known as Fyzical Therapy & Balance Centers and GEICO Local.

The Telly Awards were founded in 1979 and is the premier award honoring excellence in TV and cable, digital and streaming and non-broadcast productions. On average, the Telly Awards receives more than 13,000 entries annually from all 50 states and five continents. 

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10 Essential Questions Your Marketing Should Answer

Posted by Jim Matuga

Apr 25, 2019 2:04:27 PM

Last week, in a meeting with a new client in Charleston, West Virginia, my team and I had a great on-boarding meeting with their team.  The new client is a very reputable 20-year company in the commercial construction space.  I had a few key take-aways from that meeting that I wanted to share with you.

The context of this meeting was the initial phase of our “Marketing Blueprint” that we use to discover the strategic audiences and key messaging to base our marketing plan on.

This was our team’s first official meeting with their team, and overall the session was very productive.  One of the many take-aways from my perspective, was our client’s comments about the significance and relevancy of the questions we asked to really uncover the story of the client.  “Your questions are spot-on!” He said several times that morning.  

So, in that spirit – I share with you the exact questions we developed for this project – as part of our company’s Marketing Blueprint and BrandStory process. 

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