Have you entertained the idea of hiring a marketing agency for creative services in Morgantown, WV, or any part of West Virginia? These services could include a website redesign, prints ads, billboards and new business cards just to name a few. When is the right time to invest in design services? Here a few things to look for when thinking about investing in design services.
If you want to make a good first impression, you want to have high quality graphic design. Whether potential customers see your logo, website or the signature of an email first, they are judging your brand.
Your design is not consistent with your overall brand.
Having solid graphic design will give your brand consistency across the board for every visual whether it be your website, a brochure or a video. This will help your brand become memorable and recognizable. Every piece of your marketing should reflect the same tone with your color palette, typefaces and imagery. High quality design gives your company credibility. You may offer great products or services, but if it doesn’t show in your design, it is unlikely for someone to stick around to find out.
Do you have a website? Is it mobile friendly?
Is your website responsive? Is it easily digested on a tablet and mobile device? If you aren’t sure if your website is mobile friendly, you can drag your browser window on a desktop to make it skinnier to mimic a mobile view. If elements don’t adjust in size, it is safe to say it is not mobile friendly. If your competitor has a good website, they are ahead of the game, which in turn means It is time to step up your game with a high performing website.
Your content is outdated/old.
When is the last time you have read your website copy? If you haven’t looked at it since you started, chances are it needs an update. Take a look and evaluate your website to see if the copy is still relevant to your company. You must make sure your site is optimized for search. The content on your site pages as well as the title pages and meta descriptions may need improvement. Take it a step further and create fresh content by blogging, which will increase traffic to your site. Writing blogs allow you to be found when users are searching on Google.
Your website isn’t converting leads or customers.
Now you may be noticing more traffic to your site, but you still aren’t getting the business you want. Next step is to implement a strategy to target the individuals to you want as customers. Design trends are constantly changing, meaning you may need to move things around or adjust the layout of your website. If you don’t know how to engage and nurture these potential customers, you may want to consider hiring a marketing agency.
Your website takes too long to load.
Page loading time is an important aspect of a website. If your website takes too much time to load, most likely a user won’t stick around. According to a study from Kissmetrics, 40% of people abandon a website that takes more than 3 seconds to load.
InnerAction Media | Design Agency Morgantown, WV
Utilizing professional graphic design is an important part in establishing and maintaining a successful brand or business. Don’t undervalue the importance of design services. Remember:
“Good Design is Good Business.” – Thomas J. Watson, American Businessman
We build marketing-driven websites that not only look great, but they perform great as a marketing tool. They are easily found online (SEO) and through mobile devices (responsive design), deliver valuable content, convert visitors into leads and leads into customers, and track every interaction your site has with your audience. That means you know who is interested in what product, where they found you, and what they’ve been looking at. Ready to talk design?