In a recent audience report by Nielsen, it was revealed that on average, an adult in the United States spends more than 11 hours a day connected to linear ( TV and radio) and digital media with six of those hours on video consumption alone. Wow.
How does or should those numbers affect your marketing strategy? Does that mean you should increase your video production budget? Should you be utilizing TV commercials or radio?
The Nielsen report goes more in-depth with these numbers from platform breakdowns to demographic reports.
Read this blog in full, and get some tips on what your next step should be.