In West Virginia, many businesses are opening, and asking themselves, “what should my marketing message be?” At InnerAction Media, we recommend a straightforward action--be transparent in your messaging. What does this mean? Continue reading to learn more.

In a world where 6ft social distancing is a common rule, and many people aren’t driving around, how can you effectively communicate with prospective customers? Well, don’t give up hope yet because InnerAction Media has a couple of recommendations for you!

As businesses in West Virginia begin to open back up from the COVID-19 stay-at-home order, I have had some time to reflect on some lessons I learned managing social media accounts ranging from healthcare to addiction treatment, hospice and more. One important lesson that I believe has a significant effect on customer acquisition and retention is the transparency a business has on their social media. 

Between the COVID-19 pandemic and Governor Jim Justice’s stay-at-home order, it can be difficult to reach your audience right now. Pivoting your social media messaging and website content are all good strategies, but there is an additional area that can help you reach your customers--online video platforms and video publishing. 

If you’re a beginner to leveraging video, continue to read on for our tried and true video tips that have made our video strategy a success: 

• Live Video Tips
• Video Conferencing Tips
• Video Publishing Tips 

In 2020, people are increasingly seeking information digitally, including healthcare information. In fact, ninety percent of baby boomers and older adults are finding healthcare information online, including platforms like Facebook and Twitter.

If you’re on the fence about using a social media strategy for your healthcare organization, here are three signs you should start investing today.