Alicia Mayle

Alicia, a graduate of West Virginia University, received her degree in journalism, specializing in public relations and advertising. Alicia is responsible for coordinating and developing content for our clients, as well as managing their social media strategy and promotion. Throughout the month, you can find her looking at client campaign analytics, researching relevant awareness months and building out audience profiles to understand clients' target audiences. When Alicia is not developing, promoting or analyzing content, you can find her at the grocery store gathering supplies for the latest dinner idea, playing chess and talking about the perfect cup of coffee or just trying to learn something new.
Find me on:

Recent Posts

Post COVID-19 Messaging Advice for Businesses

Posted by Alicia Mayle

Jun 10, 2020 4:42:29 PM

In West Virginia, many businesses are opening, and asking themselves, “what should my marketing message be?” At InnerAction Media, we recommend a straightforward action--be transparent in your messaging. What does this mean? Continue reading to learn more.

Read More

Leveraging Online Tools to Communicate With Customers

Posted by Alicia Mayle

Jun 2, 2020 2:00:00 PM

In a world where 6ft social distancing is a common rule, and many people aren’t driving around, how can you effectively communicate with prospective customers? Well, don’t give up hope yet because InnerAction Media has a couple of recommendations for you!

Read More

A Lesson I Learned From Managing Social Media Accounts During COVID-19

Posted by Alicia Mayle

May 26, 2020 2:00:00 PM

As businesses in West Virginia begin to open back up from the COVID-19 stay-at-home order, I have had some time to reflect on some lessons I learned managing social media accounts ranging from healthcare to addiction treatment, hospice and more. One important lesson that I believe has a significant effect on customer acquisition and retention is the transparency a business has on their social media. 

Read More

Beginner's Guide to Leveraging Video During COVID-19

Posted by Alicia Mayle

Mar 26, 2020 11:57:02 AM

Between the COVID-19 pandemic and Governor Jim Justice’s stay-at-home order, it can be difficult to reach your audience right now. Pivoting your social media messaging and website content are all good strategies, but there is an additional area that can help you reach your customers--online video platforms and video publishing. 

If you’re a beginner to leveraging video, continue to read on for our tried and true video tips that have made our video strategy a success: 

Read More

Signs to Invest in a Healthcare Social Media Marketing Strategy

Posted by Alicia Mayle

Mar 17, 2020 11:01:00 AM

In 2020, people are increasingly seeking information digitally, including healthcare information. In fact, ninety percent of baby boomers and older adults are finding healthcare information online, including platforms like Facebook and Twitter.

If you’re on the fence about using a social media strategy for your healthcare organization, here are three signs you should start investing today.

Read More