Alicia Mayle

Alicia, a graduate of West Virginia University, received her degree in journalism, specializing in public relations and advertising. Alicia is responsible for coordinating and developing content for our clients, as well as managing their social media strategy and promotion. Throughout the month, you can find her looking at client campaign analytics, researching relevant awareness months and building out audience profiles to understand clients' target audiences. When Alicia is not developing, promoting or analyzing content, you can find her at the grocery store gathering supplies for the the latest dinner idea, playing chess and talking about the perfect cup of coffee or just trying to learn something new.
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Recent Posts

GLOgames Light it Up Basketball Light Kit Donated to Chestnut Mountain Ranch

Posted by Alicia Mayle

Dec 28, 2018 11:22:23 AM

Chestnut Mountain Ranch Receives Christmas Donation

This December, two GLOgames Light it Up basketball light kits were donated to Chestnut Mountain Ranch (CMR) by Jim Matuga, president and founder of InnerAction Media through the “Light it Up 4 Kids” and “Boxes for a Purpose” programs.

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AI, Blockchain and Cloud (ABCs): Benefits for Communicators

Posted by Alicia Mayle

Dec 4, 2018 2:15:23 PM

On November 30, I attended an event at the West Virginia University Media Innovation Center at Evansdale Crossing called ABCs: Benefits for Communicators, which was lead by Jacelyn Swenson, a leader in strategic partnerships and events on the IBM Corporate Communications team.

During this event, Swenson discussed:

Read on to learn more about the event, and how AI, blockchain and cloud can help you enhance your brand, generate earned media and better engage with your consumers.

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Jobs for Life Video Produced for Christian Help With Robinette Legal Group Donation

Posted by Alicia Mayle

Nov 13, 2018 9:26:25 AM

InnerAction Media (IAM) recently produced a Jobs for Life (JFL) video for Christian Help with a philanthropic donation from Robinette Law Group.

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Social Media Marketing Strategy: Facebook Instant Experience?

Posted by Alicia Mayle

Oct 23, 2018 11:07:28 AM

In September 2018, Facebook updated their Canvas advertisements. Now, it is called Facebook Instant Experience (IX), and it’s taken over the mobile scene.

Benefits of using Facebook Instant Experience for your social media marketing include:

  • The ability to use five templates
  • 15x better loading speed than other mobile sites
  • Full screen expansion
  • Can be used with many different formats (video, images, carousel, slideshow, etc.)
  • The user can embed their Facebook pixel and and any third party pixels to track events

Keep reading to learn more about Facebook Instant Experience templates and how it can help you with your social media marketing strategy.

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2018 Nielsen Audience Report and Your Marketing Strategy

Posted by Alicia Mayle

Aug 7, 2018 11:29:05 AM

In a recent audience report by Nielsen, it was revealed that on average, an adult in the United States spends more than 11 hours a day connected to linear ( TV and radio) and digital media with six of those hours on video consumption alone. Wow.

How does or should those numbers affect your marketing strategy? Does that mean you should increase your video production budget? Should you be utilizing TV commercials or radio?

The Nielsen report goes more in-depth with these numbers from platform breakdowns to demographic reports.

Read this blog in full, and get some tips on what your next step should be.

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