Blog | Andy Walker

Andy Walker

With ten years of specialized experience in digital and social media marketing, Andy helps people remove the stress and hassle of marketing their business. A graduate of West Virginia University, Andy has experience working at marketing agencies, non-profits, and a tech start-up, in New York City, Pittsburgh, and North Central West Virginia. He is a member of the John Maxwell Team, an active member of BNI, and serves on the board of directors for The Cultural Foundation of Harrison County. Andy is a musician and loves spending time with his wife, Kaitlin, and their two sons, Henry and Charles.

The Key to Finding the Best Advertising Strategy to Reach Your Target Audience

Posted by Andy Walker

Jun 18, 2020 4:30:35 PM

If your business is preparing an advertising campaign, you want to give yourself every chance possible for it to be a success. You could develop the most eye-catching or humorous ad campaign possible, but if the right audience doesn't see it, it won't lead to sales. That is why it is essential to find the best advertising strategy possible to reach your business's target audience.

Is Digital Advertising Effective for Your Marketing Campaign?

Posted by Andy Walker

Mar 19, 2020 2:34:10 PM

Over the past decade, consumer engagement and buying habits have shifted dramatically to digital mediums, and that trend will only continue in the coming years. However, many businesses still wonder if digital advertising is a useful tool for their marketing strategy.

For many, it’s uncharted waters, and they aren’t sure where or how to begin utilizing digital marketing tools such as a website with a mobile-first design, digital and social media advertising and digital branded content.

While digital advertising and marketing may still be a new strategy for some, the current COVID-19 pandemic is forcing many businesses to adapt quickly to continue to serve and connect customers and generate revenue.