Austin Jones

Austin Jones is a 20-year old sophomore at West Virginia University. He is an aspiring entrepreneur studying strategic communications. At IAM, Austin develops blog posts for our clients, manages social media accounts and nurtures clients through email marketing. In his spare time, he has a passion for health and fitness.

Recent Posts

Facebook's Small Business Initiative: What It Means for Your Company

Posted by Austin Jones

Apr 6, 2018 1:00:00 PM

On March 17th, The New York Times and The Guardian dropped their bombshell reports detailing how Cambridge Analytica accessed the information of tens of millions Americans via Facebook. That was the day after Facebook said it was suspending Strategic Communication Laboratories and subsidiary Cambridge Analytica, a political data analytics firm.

Read on to learn more about this, as well as their small business initiative. 

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Why Developing a Marketing Strategy for a Non-Profit is Important 

Posted by Austin Jones

Mar 2, 2018 11:22:28 AM

Developing a marketing strategy for a non-profit organization varies greatly from the standard business marketing plan.  

Creating and maintaining a plan may seem daunting, but never fear, we’re here to help develop an effective strategy for non-profit organizations.

When marketing, it’s crucial that you be true to yourself. Define your mission, and do not lose sight of it. Be honest, and make realistic promises that you can and will deliver on. This will help you gain an advantage over those who aren’t true and use marketing for the sole purpose of sales, regardless of the information they’re providing.

Get the most out of your non-profit marketing efforts by developing a well thought out, organized and strategic marketing plan.

Read on to learn some key steps to help get you started!

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Why Creating Testimonials for My Small Business is Important

Posted by Austin Jones

Jan 18, 2018 4:07:55 PM

Businesses both big and small alike will tell you that their best, possibly most important form of marketing is through word-of-mouth.

As a consumer looking for a new product, what’s usually the first step most people take? Customer reviews are often it! Don’t believe me? According to a study conducted by Ipsos Open Thinking Exchange (OTX), “78% of Americans report that online reviews help them decide whether they should purchase a product.”

Reviews are candid, they aren’t viewed as a marketing ploy or a sales pitch that companies are often shoving down your throat. Reviews are so crucial because they are from people just like you; they are relatable. A company that can be relatable is often times more successful.

Testimonials, like reviews, are a key piece of content that companies utilize to prompt consumers to buy your service or product. A testimonial is a reference about the character or qualities of someone or something. It supports credibility and the level of expertise. They are unbiased comments that are usually the last piece of content being viewed before potential customers are reaching out to companies. Testimonials become social proof that provide legitimacy to your company’s claim. 

Read on to learn more about WHY you should be using testimonials in your marketing strategy. 

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Using Drones in Video Production

Posted by Austin Jones

Dec 5, 2017 1:52:30 PM

The ways of achieving high quality photos and videos are becoming a thing of the past. Over the last year or so, the buzz has been all about drones--and for good reason. Used for a multitude of reasons, drones are becoming the wave of the future, and if you don’t get on board now, you may just get left behind.

Read on for 5 pros of utilizing drone footage for your West Virginia business.

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4 Tips for Using LinkedIn in Digital Marketing

Posted by Austin Jones

Nov 2, 2017 4:55:30 PM

The marketing strategies of the past have quickly come and gone. From receiving news the next day from someone shouting, “extra, extra, read all about it!” to being notified by any number of devices within minutes of it happening. Digital marketing and media has really changed the world. 

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Dec 31, 1969 7:00:00 PM

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