Bethany Friend

Bethany was raised in Davis, West Virginia. She received her Bachelor’s degree in Business Administration from Fairmont State University in May of 2018 and her Master’s degree in Integrated Marketing Communications from West Virginia University in December 2019. Bethany is responsible for creating content and managing clients' social media platforms at InnerAction Media. She enjoys getting to interact with clients and help them share their stories.

Recent Posts

The Importance of Subject Lines

Posted by Bethany Friend

May 6, 2022 12:18:18 PM

In today’s world smartphones have made it easier than ever to check your email. At any point throughout the day, you probably receive at least five emails from businesses marketing to you. How many of you just delete the emails unless the subject line captures your attention enough to open them? The answer is probably a lot of you. This is why email subject lines are so important. 

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Why Is Email Marketing Important To Your Brand?

Posted by Bethany Friend

Jan 19, 2022 10:04:40 AM

As digital marketing strategies evolve a question that often comes up is whether or not email marketing is important. In short, the answer is yes. Why is email marketing important for a brand though? Email marketing provides a brand the opportunity to reach its audience, gives metrics to study, it’s affordable, and it offers the ability to increase brand awareness.

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