Dylan Sheldon

Dylan was raised in North Central West Virginia. He received a degree in broadcast communications with a specialization in cinematic arts from Liberty University in December 2013. Dylan delights in helping clients craft their stories in an effort to make sincere connections with their audience through the use of film. His experience in video production includes co-founding a marketing agency in 2012 and producing/directing several campus promotional pieces for the University. Dylan is a lover of frisbee, cheesy action movies and protein. He enjoys being outside with his wife Kelsey and their pup Scoop.
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Recent Posts

How Do You Know if You’re Getting the Most Out of Your Marketing Strategy

Posted by Dylan Sheldon

Jul 9, 2020 4:42:25 PM

The old adage goes, “Half the money you spend on advertising is wasted; the trouble is you don’t know which half.” While it is silly to think that 50% of the money spent on marketing is wasted, this marketing maxim reminds us that it is essential to see a return on your marketing investmentSo how do you know if you are getting the most out of your marketing strategy?

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Three Helpful Marketing Resources for Business Owners

Posted by Dylan Sheldon

Jul 1, 2020 1:55:34 PM

For a small business owner or entrepreneur, marketing can be tough. Where do you start? What is worth spending your limited time pursuing? How can you get the best value out of your time and resources? Here are a few helpful marketing resources for busy business owners:

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Understanding Long-Term vs Short-Team Marketing Goals

Posted by Dylan Sheldon

Jun 23, 2020 2:35:24 PM

What is the most miserable project failure you have ever experienced? We can all remember a time when things did not go according to plan. The sting of falling short doesn’t wear off quickly. Often, when a project fails, it can be attributed to a lack of focus on the goal. When we forget our goal or our destination, the process or journey becomes riddled with roadblocks.

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10 Tips to Establish a Good Project Management Timeline for a Marketing Campaign

Posted by Dylan Sheldon

Jun 15, 2020 4:26:55 PM

At InnerAction Media, we fully believe that good project management will keep your marketing campaign on task and working properly. Here are our 10 tips to establishing a good project management timeline. 
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Leveraging a Virtual Online Learning Platform for Your Business

Posted by Dylan Sheldon

Jun 5, 2020 4:46:28 PM

As organizations consider extending their remote working capabilities, even after social distancing guidelines subside, one resource to strongly consider is a learning management system (LMS).

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