Did you get your hat? Check. What about your bag? Check. Tickets? Oh, no.

A good checklist could be the difference between arriving at your flight on time or missing out on a relaxing vacation. Well, marketing is no different. That’s why we’ve outlined a checklist to keep in mind while developing your next digital advertising strategy.

Anything worth doing - building a house, raising a family, starting a business - is worth planning. Imagine hiring a foreman to construct the building you hope to live, sleep, and host dinner parties in, only to learn he intends to “wing it.” Picture starting a business without the slightest notion of what you might sell or who you might sell to. Planning is essential to all things in a good life, including marketing. And today, you have taken the first step to build a strong marketing plan, by reading this article.

As a business leader, new lead acquisition should be on the top of your priority list. Although there are a few traditional marketing tricks that are most obvious when jump-starting a lead generation funnel, there are also many unconventional strategies that your business can employ today. Here are three lead generation tactics you might not have thought about.

We often talk about leveraging your website to generate marketing leads, new customers and revenue. But did you know your website can also support your recruitment efforts? Here are three ways you can amplify your recruitment marketing campaign with your existing website.

At InnerAction Media, everything we do is focused around adding value to those we serve. Whether we are working to achieve results for our clients or educate those in our industry and community, our goal is to provide solutions and answers.