As a business leader, new lead acquisition should be on the top of your priority list. Although there are a few traditional marketing tricks that are most obvious when jump-starting a lead generation funnel, there are also many unconventional strategies that your business can employ today. Here are three lead generation tactics you might not have thought about.

We often talk about leveraging your website to generate marketing leads, new customers and revenue. But did you know your website can also support your recruitment efforts? Here are three ways you can amplify your recruitment marketing campaign with your existing website.

At InnerAction Media, everything we do is focused around adding value to those we serve. Whether we are working to achieve results for our clients or educate those in our industry and community, our goal is to provide solutions and answers.

The unique qualities your business possesses are what make you stand out. It's what differentiates you from the other companies in your industry or market. So why should you spend time reviewing your competitors when thinking about your marketing strategy? Here are three good reasons:

The old adage goes, “Half the money you spend on advertising is wasted; the trouble is you don’t know which half.” While it is silly to think that 50% of the money spent on marketing is wasted, this marketing maxim reminds us that it is essential to see a return on your marketing investment. So how do you know if you are getting the most out of your marketing strategy?