Resources

Did you get your hat? Check. What about your bag? Check. Tickets? Oh, no.

A good checklist could be the difference between arriving at your flight on time or missing out on a relaxing vacation. Well, marketing is no different. That’s why we’ve outlined a checklist to keep in mind while developing your next digital advertising strategy.

Anything worth doing - building a house, raising a family, starting a business - is worth planning. Imagine hiring a foreman to construct the building you hope to live, sleep, and host dinner parties in, only to learn he intends to “wing it.” Picture starting a business without the slightest notion of what you might sell or who you might sell to. Planning is essential to all things in a good life, including marketing. And today, you have taken the first step to build a strong marketing plan, by reading this article.

For a small business owner or entrepreneur, marketing can be tough. Where do you start? What is worth spending your limited time pursuing? How can you get the best value out of your time and resources? Here are a few helpful marketing resources for busy business owners:

Not convinced storytelling is a good approach for marketing your business? Check out this excerpt from Donald Miller’s Story Brand:

“In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.”

In today’s market, you are either telling a story that draws your customer in, or you are adding to the confusion. So how do you tell an effective story in your marketing efforts? Here are four tips to get you started.

The time lapse is a perfect medium to showcase beauty and action. Like many forms of video, the time lapse uses captivating imagery and movement to compel viewers. Unlike many forms of video, the time lapse offers a unique perspective that is unfamiliar yet appealing to viewers.

When you think of a traditional time lapse, fast paced images of skyscraper construction, starlit desert night skies and tree-engulfed rambling brooks come to mind. It is easy for us to recall the most beautiful natural or man made scenes when we think of the time lapse.

Continue on to learn more about time lapse and how it can work for your business.