At InnerAction Media, we help businesses take advantage of real marketing opportunities with the goal of increasing leads, customers and revenue.

One of the most effective ways we accomplish this is by crafting powerful videos.

Like every facet of marketing, video is constantly evolving. In order to ensure you are using video most effectively, you must stay on top of the newest trends.

2018 was a pivotal year for video. We produced more than 100 new videos for our clients in the past year.

Here are a few ways we saw video change in the last 12 months:

Not convinced storytelling is a good approach for marketing your business? Check out this excerpt from Donald Miller’s Story Brand:

“In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.”

In today’s market, you are either telling a story that draws your customer in, or you are adding to the confusion. So how do you tell an effective story in your marketing efforts? Here are four tips to get you started.

The word campaign is used in all sorts of contexts. In the days of antiquity, a campaign was a military conquest nations used to overtake their enemies. Today, we hear about political campaigns politicians use to sling mud at opponents from other parties and solidify their position on the ballot.

But what is a marketing campaign? And why should you start one for your company?

Video production is a necessary ingredient to any effective marketing strategy. Video content is engaging; it is compelling, and it is a natural form of communication between you and your prospective clients. But how much does corporate video production cost?

We have all seen behind-the-scenes shots of major motion picture productions packed with high-end gear and massive production crews or heard of the outlandish budgets movie directors have squandered on the latest summer blockbuster. For the average business owner or marketing director, these perceptions can be daunting and may even hinder some from even pursuing video as a marketing tool.

The reality is, corporate video production can be a cost effective solution to any organization looking to develop a marketing campaign that will get results. Here are 6 tips to save money on your next corporate video project:

The time lapse is a perfect medium to showcase beauty and action. Like many forms of video, the time lapse uses captivating imagery and movement to compel viewers. Unlike many forms of video, the time lapse offers a unique perspective that is unfamiliar yet appealing to viewers.

When you think of a traditional time lapse, fast paced images of skyscraper construction, starlit desert night skies and tree-engulfed rambling brooks come to mind. It is easy for us to recall the most beautiful natural or man made scenes when we think of the time lapse.

Continue on to learn more about time lapse and how it can work for your business.