The old adage goes, “Half the money you spend on advertising is wasted; the trouble is you don’t know which half.” While it is silly to think that 50% of the money spent on marketing is wasted, this marketing maxim reminds us that it is essential to see a return on your marketing investment. So how do you know if you are getting the most out of your marketing strategy?

For a small business owner or entrepreneur, marketing can be tough. Where do you start? What is worth spending your limited time pursuing? How can you get the best value out of your time and resources? Here are a few helpful marketing resources for busy business owners:

What is the most miserable project failure you have ever experienced? We can all remember a time when things did not go according to plan. The sting of falling short doesn’t wear off quickly. Often, when a project fails, it can be attributed to a lack of focus on the goal. When we forget our goal or our destination, the process or journey becomes riddled with roadblocks.

As organizations consider extending their remote working capabilities, even after social distancing guidelines subside, one resource to strongly consider is a learning management system (LMS).