While there are many factors that lead to a business’s success, one of the most important factors is how customers perceive your brand. No business has complete control over how they are perceived, nor should that be the goal. However, your business should have a voice in sharing how you help solve your customers' problems. This is where video production comes in.
Jun 15, 2022 1:57:53 PM
Mar 23, 2022 5:01:04 PM
Making good videos is hard. Out of the billions of marketing videos produced, only a fraction ever convey the right message. It doesn’t have to be that way. Careful planning will help you increase your chances of producing a great video.
When you think of planning, the default is to think of the script. Many people miss the storyboard.
Jan 28, 2022 12:43:02 PM
What makes a great video? Well, a great production right?! Yes, that’s a big part of it, however, lots of things go into making a video great. A great video usually starts with intentional pre-production or planning. Then, a clear and focused production based on the planning that came before. Finally, a series of decision-making through cutting up and rearranging, or editing the content that was captured into the final video. This is called post-production. I know, it sounds like a lot, and it can be, but whether your video’s message is simple or complex, learning and applying the steps necessary to make a great video will guarantee an impact on your audience.