If your business is preparing an advertising campaign, you want to give yourself every chance possible for it to be a success. You could develop the most eye-catching or humorous ad campaign possible, but if the right audience doesn't see it, it won't lead to sales. That is why it is essential to find the best advertising strategy possible to reach your business's target audience.
Jun 18, 2020 4:30:35 PM
Mar 19, 2020 2:34:10 PM
Over the past decade, consumer engagement and buying habits have shifted dramatically to digital mediums, and that trend will only continue in the coming years. However, many businesses still wonder if digital advertising is a useful tool for their marketing strategy.
For many, it’s uncharted waters, and they aren’t sure where or how to begin utilizing digital marketing tools such as a website with a mobile-first design, digital and social media advertising and digital branded content.
While digital advertising and marketing may still be a new strategy for some, the current COVID-19 pandemic is forcing many businesses to adapt quickly to continue to serve and connect customers and generate revenue.
Feb 26, 2020 1:11:50 PM
As a key stakeholder in an addiction treatment program, you know that addiction treatment programs across the globe face a multitude of problems, including drawing in patients, having individuals within the community not wanting you to move in and ultimately, how to effectively reach the individuals who need you the most.
As a marketing agency that has served many programs throughout the United States, we can tell you that addiction treatment marketing is NOT a one size fits all deal...
...AND it’s a long and arduous process.
For the sake of this article, I’d like to focus on an intensive outpatient program (IOP) and men’s recovery community in Colorado.
This IOP and men’s recovery community opened in July 2019 and was founded by two individuals who had a real passion for rural healthcare. The two founders and their team came to InnerAction Media (IAM). Together, we discussed their desire to develop a program that offered high-quality yet affordable treatment to their community.
Throughout the marketing process, IAM found a couple of obstacles that our client needed to overcome: the Colorado community believes that our client is part of a national franchise, the community had a “not in my backyard” (NIMBY) mentality and our clients found that they have a large volume of patient intake from healthcare referrals, rather than self-refers (stay tuned for why this is an issue for their content, folks).
Learn how we worked to combat these issues with the influence of marketing.
Jan 27, 2020 2:14:12 PM
Let me ask you something - when you’re scrolling through social media, and you see a post, do you look at the image or words first?
Graphics are simple, easy and fun to look at. When you’re scrolling through your social media, instead of looking at the blocky text, it’s a lot more visually appealing to see an image, meme or graphic.
In the healthcare industry, you want to build a means for your audience to connect with you and create an active community. You want to stand out as a trustworthy practice or organization that your patients can join. You also want to have your voice and persona shared online to gain a more significant following to turn into leads hopefully.
Well, graphic design can help you with that.
Ready to learn why graphics are an essential component of your healthcare practice? Continue reading below.
Jan 20, 2020 3:38:06 PM
Working within a niche industry as a dermatologist is challenging due to the common perception that skincare is a luxury. Since 2017, InnerAction Media (IAM) has worked with the Dermatology Center for Skin Health, PLLC, a dermatologic company located in Morgantown, West Virginia. Our team obtained the opportunity to provide new branding and help this dermatology practice increase new patient counts.
Throughout the years, our team works to change the Dermatology Center for Skin Health, PLLC continuously marketing strategy, to always stay top-of-mind with their customers and potential customers. Continue below to read more about IAM’s Inbound Marketing process.
Dec 31, 1969 7:00:00 PM