InnerAction Media

Recent Posts

Dermatology Practice Inbound Marketing Case Study

Posted by InnerAction Media

Jan 20, 2020 3:38:06 PM

Working within a niche industry as a dermatologist is challenging due to the common perception that skincare is a luxury. Since 2017, InnerAction Media (IAM) has worked with the Dermatology Center for Skin Health, PLLC, a dermatologic company located in Morgantown, West Virginia. Our team obtained the opportunity to provide new branding and help this dermatology practice increase new patient counts. 

Throughout the years, our team works to change the Dermatology Center for Skin Health, PLLC continuously marketing strategy, to always stay top-of-mind with their customers and potential customers. Continue below to read more about IAM’s Inbound Marketing process. 

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Developing Customer Retention Through Marketing

Posted by InnerAction Media

May 22, 2018 3:27:21 PM

Whether a company specializes in a long-term or one-off product, customer retention is a priority.

Perhaps you've invested millions of dollars and a lot of time to create a product. You don't want all that effort to get wasted. Customers are a valuable business asset that adds value in the form of repeat purchases or referrals. However, many brands often fail when it comes to devising ways to retain customers especially if they sell one-off products.

Many companies think that a customer call center is enough to increase retention. Often, people contact customer support when they want to inquire about a product. Just because customers feel satisfied with a product doesn't mean you've retained them. The marketing team isn't enough to keep loyal clients.

Here are a few marketing techniques to earn more profit and increase customer retention.

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Social Media Marketing Mistakes to Avoid

Posted by InnerAction Media

Apr 24, 2018 12:10:18 PM

To many, social media marketing can be like walking into a black hole when it comes to researching what to do and what not to do.

We understand this. That’s why we’ve put together this comprehensive list of what to do and what not to do when it comes to marketing your business on social media.

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Google Algorithm, Keywords and Search Engine Optimization

Posted by InnerAction Media

Mar 8, 2018 2:21:25 PM

We get a lot of questions about keywords. Questions including if keywords are still relevant, why did Hubspot get rid of the keyword function tab and many more.

We’re here to answer these questions and to explain a few things.

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Why Developing a Marketing Strategy for a Non-Profit is Important 

Posted by InnerAction Media

Mar 2, 2018 11:22:28 AM

Developing a marketing strategy for a non-profit organization varies greatly from the standard business marketing plan.  

Creating and maintaining a plan may seem daunting, but never fear, we’re here to help develop an effective strategy for non-profit organizations.

When marketing, it’s crucial that you be true to yourself. Define your mission, and do not lose sight of it. Be honest, and make realistic promises that you can and will deliver on. This will help you gain an advantage over those who aren’t true and use marketing for the sole purpose of sales, regardless of the information they’re providing.

Get the most out of your non-profit marketing efforts by developing a well thought out, organized and strategic marketing plan.

Read on to learn some key steps to help get you started!

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