Jayne Harris

Jayne joined the InnerAction Media team in October 2016 as a Content Developer and Graphic Designer. She comes from a background in Higher Education, having previously worked at Purdue University and West Virginia University. Jayne is also a yoga teacher in the Morgantown area and is an avid powerlifter.
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Recent Posts

Are Resolutions Pointless? Click for Our 2018 Goal Setting Tips

Posted by Jayne Harris

Dec 19, 2017 3:35:10 PM

“This is the year! I’m going to lose twenty pounds, go back to school, learn a new language, read two books a month and take better care of my skin!”

Yeah, right.

You might eat two salads, look into an online degree program only to get distracted by Facebook, order a book on Amazon that ends up sitting on a shelf and buy new skin care products that you use for a week and forget about. 

“But you’re being so negative!” 

No. I’m being realistic.

The majority of New Year Resolutions fail — that’s a fact. Around 50% of the population makes resolutions, with most of them focusing on weight loss and financial goals. And according to the U.S. News and World Report, around 80% of those resolutions fail by mid-February. Why? 

There are several factors contributing to the failure of resolutions. Read on to learn why they fail and how you can set yourself up for success with our goal setting tips.

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Do Billboards Work? Should Your Business Use Billboards?

Posted by Jayne Harris

Nov 9, 2017 3:42:20 PM

How many billboards do you see on your drive to work? What about driving from your office to the grocery store, or to pick up the kids from school?

The 2016 Neilsen Out-of-Home Advertising Study found that nearly half of U.S. residents age 16 or older (of those surveyed) travel in a vehicle for two hours or more on an average weekday. And they are paying attention to billboards while they’re driving or riding in a car.

80% of U.S. adults age 16 or older (of those surveyed) noticed a billboard in the past month, with 62% noticing a billboard in the past week. Fewer survey participants noticed a digital billboard — only 59%; however, only an estimated 1.7% of all billboards are digital.

Perhaps your company already utilizes billboards — or maybe you’ve been considering the investment for a while. Do billboards work better for certain industries? Should your business use billboards?

Read on to learn more.

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Are Email Marketing Campaigns Dead? How to Effectively Reach Customers

Posted by Jayne Harris

Oct 24, 2017 1:14:02 PM

Research by the Radicati Group, a Palo Alto, California-based research firm focusing on email, social networking and technology, predicts that more than 246 billion emails will be sent and received each day by the end of 2019.

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Hiring a Logo Design Company in Morgantown, WV — What You Need To Know

Posted by Jayne Harris

Sep 21, 2017 11:11:55 AM

For business owners, finalizing the logo and seeing it printed on business cards is one of the most exciting steps of launching your company. It’s the first tangible item you have to represent your business, and you can’t wait to print it on mugs, apparel and most importantly — see it on a building sign.
 
The biggest mistake business owners make when they commission their logo design (or do it themselves) is assume that the logo is the brand. This isn’t the case — the logo is merely a visual representation of your company’s name. An easily recognizable mark that is used to identify the company or product. But not the brand.

Read on to learn what a brand is, how a logo can effectively represent it and how you can stand out from the crowd.

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Building Your Own Website vs. Hiring a Professional: the Pros and Cons

Posted by Jayne Harris

Sep 12, 2017 12:16:54 PM

As a small business owner, you know having a strong web presence is essential to the growth of your business. You need a functional and attractive website for potential customers to learn more about your products and/or services. Social media presence is essential to engage existing customers or clients.

There’s plenty of DIY website options — you could learn HTML and CSS and create your own website. Or you could use a website builder like WordPress to construct your website. These methods may be more cost effective, but the learning curve and investment of your time may mean that hiring a professional is a better option.

Web professionals typically work in one of two ways: as a freelancer or with a website design firm/agency. The investment will vary between the two, but if you’re busy managing the day-to-day aspects of your business, it may be worth saving your valuable time.

Read on to learn more about the pros and cons of building your own website versus hiring a professional. We’ve laid it all out below to help you make the best decision for your business.

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