How many billboards do you see on your drive to work? What about driving from your office to the grocery store, or to pick up the kids from school?
The 2016 Neilsen Out-of-Home Advertising Study found that nearly half of U.S. residents age 16 or older (of those surveyed) travel in a vehicle for two hours or more on an average weekday. And they are paying attention to billboards while they’re driving or riding in a car.
80% of U.S. adults age 16 or older (of those surveyed) noticed a billboard in the past month, with 62% noticing a billboard in the past week. Fewer survey participants noticed a digital billboard — only 59%; however, only an estimated 1.7% of all billboards are digital.
Perhaps your company already utilizes billboards — or maybe you’ve been considering the investment for a while. Do billboards work better for certain industries? Should your business use billboards?
Read on to learn more.