One of my favorite pearls of business wisdom comes from Proverbs 10:4 in the NIV, “Lazy hands make for poverty, but diligent hands bring wealth.”
We know Solomon wrote Proverbs in part, to offer instruction, wisdom and understanding. However, have you ever thought about this sentence as it relates to business?
It begs the question: Have you ever thought about this verse in terms of your business marketing?
You’re probably asking, “How in the world is he going to tie a Proverb into marketing my business?”
That’s a fair question.
So, I offer this thought for your consideration:
If you are consistently “diligent” in all aspects of your business (including marketing), all other things being equal, you will quickly and greatly surpass the business who is lazy, slow and avoids hard work. I believe this is the law of God and nature, and it is a simple lesson to teach. Diligent work brings financial reward, and it can also bring its own emotional reward in a job well-done.
By contrast, a “lazy” hand represents the company who lacks energy or diligence, is inclined to be lazy or idle, remiss, careless or negligent or lax in regard to their duties (such as marketing effort). This kind of company puts off work as long as they can; they resent real labor; hate tasks requiring focus and effort. In short – they lose.
Here are 5 easy things to help you in your quest to be diligent in your business marketing as you begin your journey from survival to success.