Think DIGITAL FIRST when it comes to your marketing plan.
When I refer to "digital-first," I’m talking about the internet and internet-related assets:
- Internet search engines
- Digital advertising
- Social media
Fifty years ago, the only ways to reach an audience was through print, television, radio or in person (door-to-door salesman). Obviously, the game has changed, and new technologies are offering ever-expanding opportunities to reach your target audiences.
I’ve been practicing the craft of advertising and marketing for thirty years now, and I still do believe traditional media channels have a significant role in marketing.
That said, there are several reasons why I recommend a digital-first strategy when it comes to marketing companies like yours.
The first may be the most obvious: It is where the people are.