Jim Matuga

Jim Matuga is the founder and President of InnerAction Media, a marketing agency in Morgantown, WV. His new book available on AMAZON, Marketing Matters, was inspired by his regular column in the State Journal. You can listen to his weekly podcast “Positively West Virginia” on iTunes, Spotify and Google Play. He has extensive experience in leadership positions with West Virginia media companies, including newspapers, TV, cable, direct mail, radio, agency and digital.
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Recent Posts

After Me, the Flood

Posted by Jim Matuga

May 12, 2021 12:23:01 PM

A four-minute mile is the completion of a mile run in four minutes or less. 

This incredible athletic feat was first achieved on May 6th, 1954, (of course, we marked that anniversary this month) by British Athlete Roger Bannister, at age 25. His official time was 3:59.4. at Oxford University's Iffley Road Track in England.

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A Word of Encouragement may be Exactly What We Need for Thanksgiving 2020

Posted by Jim Matuga

Nov 25, 2020 12:35:02 PM

Is it at all possible to be thankful amid the crisis and adversity we’ve all faced in 2020? Human nature screams, “No!” However, God gently whispers, “Yes.”

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What Do We Do Now? Seven Ideas to Help You Get Back to Business

Posted by Jim Matuga

Oct 27, 2020 1:00:35 PM

Last week, I was honored to deliver the keynote talk at the Associated Businesses of Bridgeport, West Virginia (ABB) fall meeting. It was great to be together in person for a networking and education forum – all while following social distancing and mask protocols. It was an excellent opportunity to present my thoughts on “What do we do now; how do we get back to business?”

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Nine Lessons Learned from Nine Years in Business

Posted by Jim Matuga

Oct 5, 2020 1:08:07 PM

On the morning of October 5, 2011, I finally took the most significant career step in my life. At 46 years of age, I started my own company.  

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How to Build An Effective Online Sales Funnel for Your Business

Posted by Jim Matuga

Jun 17, 2020 2:19:29 PM

As you might know, a sales funnel is a step-by-step process that allows you to bring your potential customers one step closer to your offer, and a buying decision through a series of marketing actions.  

Today, the Internet allows companies like yours to automate the sales process by leveraging powerful tools such as automated emails, explainer videos, blog articles and landing pages that help do the selling for you.

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