Jim Sweezy

Jim is a lifelong resident of West Virginia and graduate of West Virginia University with a bachelor’s degree in business administration with an emphasis in marketing. He brings more than 25 years experience in media sales and management to his role as the IAM and partner for Thank the Monkey Senior Strategist. Jim excels at message creation, strategic plan development and event marketing. He is an avid Mountaineer fan and volunteers with Operation Welcome Home.
Find me on:

Recent Posts

Looking for a TV Commercial Production Company in West Virginia?

Posted by Jim Sweezy

Oct 5, 2017 4:40:15 PM

Hire a video marketing firm to produce your next TV commercial

Producing a TV advertisement used to be a task in and of itself. Today, video marketing now gives businesses a multitude of platforms to distribute their message. Still, television remains the most attractive and used medium for expediting a message quickly and with large reach into the marketplace.

For businesses already using television advertising, most realize it is a great tool for expanding reach, engaging viewers and ultimately increasing sales. For those who are yet to embark on television, or any other video marketing channel, let’s take a dive into unraveling some of the mystery associated with the creation of a successful advertisement.

Read More

Does Your West Virginia Company Have Effective Branding?

Posted by Jim Sweezy

Aug 31, 2017 11:17:36 AM

Most people associate brands with national companies – like Coke, McDonald’s and FedEx – but the principles behind building a brand for small business are more alike than they are different. When each of these brands was mentioned, you individually accessed a set of beliefs of what each meant to you.

When your company is mentioned, what traits do consumers attach to your brand? Have they heard of you? Are you relevant? When people think of a product they need in your industry, are you the first name on their lips? These are all questions relating to the strength and equity of your brand.

While your company’s brand is the cumulative effect of everything you stand for – the logo, website, social media and what customers and prospective customers see, as well as how you answer your phone, how you interact with customers and most importantly – how you are perceived at delivering on your promise.

Customers judge you on how you deliver your promise, prospects decide to utilize your services on how they perceive you will deliver. How do you want your business to perceived?

Read More

Law Firm Marketing to Get More Clients: How, Where and When

Posted by Jim Sweezy

Jul 13, 2017 4:44:30 PM

There are many ways a person selects an attorney. Here, we'll look at the most important ones:

Read More

Website Rebuild: Does Your Business Need One

Posted by Jim Sweezy

May 31, 2017 1:58:46 PM

What exactly is the job of your website? If you struggle with a clear and concise answer, chances are that you may be wasting a large part of your company’s best marketing asset. And even if you know the job your website should be doing, it’s easy for websites to become ineffective when an ongoing strategy isn’t being followed.

As a matter of fact, according to HubSpot, a leading inbound marketing and sales software company, more than 7 out of 10 websites earn a failing grade of less than 60% efficiency. Why are most websites failing to get the job done?

The single biggest reason is a clearly defined set of goals. How do your goals measure up? Are they SMART?

Read More

Law Firm Marketing: When Looking for Help, Prospects Search Online First

Posted by Jim Sweezy

Apr 25, 2017 2:18:39 PM

Written by Jim Sweezy | jimsweezy@inneractionmedia.com

Not long ago there was a tremendous reluctance for attorneys to embrace law firm marketing. Whether it was the idea that any form of advertising violated their code of ethics, or that marketing one’s firm simply trampled traditions, the legal profession long resisted the development of a comprehensive marketing approach.

Once legal advertising became more acceptable, attorneys began placing their ads on any and all portions of yellow-page advertising. They bought billboards. And then came the great migration to television, where, according to a study by the U.S. Chamber’s Institute for Legal Reform, Law firm spending on TV ads has been rising six times faster than overall spending during the last eight years.

While television remains a favored media option of attorneys, where do people actually turn when they need a lawyer? A FindLaw.com and Thomson Reuters study found that 38 percent of respondents said that they use the Internet first when searching for an attorney. 29 percent would ask a friend or relative first. For a profession that long relied on word-of-mouth and referrals, it is a reflection of the times we are in that most would now opt to go online first.

Read More