Written by Jim Sweezy | firstname.lastname@example.org
It’s the elephant inside the room. You have become abundantly aware that there is an ever-evolving way of marketing out there – it's all around you. But you're far too busy with the day-to-day responsibilities of running your business to stop and address it. Still, the elephant isn’t budging.
First of all, what do we mean by digital marketing? Digital marketing is an inclusive term for all of your company's online marketing – from your website itself to your online branding assets, social media channels, digital advertising, email marketing, online brochures and beyond. The act of identifying and utilizing which specific tactics and assets will yield the best results for your situation is the strategy.