Jim Sweezy

Jim is a lifelong resident of West Virginia and graduate of West Virginia University with a bachelor’s degree in business administration with an emphasis in marketing. He brings more than 25 years experience in media sales and management to his role as the IAM and partner for Thank the Monkey Senior Strategist. Jim excels at message creation, strategic plan development and event marketing. He is an avid Mountaineer fan and volunteers with Operation Welcome Home.

Recent Posts

5 Signs Your Morgantown, WV, Business Needs a Pro Marketing Strategy

Posted by Jim Sweezy

Mar 16, 2017 3:09:54 PM

Written by Jim Sweezy | jimsweezy@inneractionmedia.com

It’s the elephant inside the room. You have become abundantly aware that there is an ever-evolving way of marketing out there – it's all around you. But you're far too busy with the day-to-day responsibilities of running your business to stop and address it. Still, the elephant isn’t budging.

First of all, what do we mean by digital marketing? Digital marketing is an inclusive term for all of your company's online marketingfrom your website itself to your online branding assets, social media channels, digital advertising, email marketing, online brochures and beyond. The act of identifying and utilizing which specific tactics and assets will yield the best results for your situation is the strategy. 

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