Liza Heiskell

Liza is a graduate of West Virginia University and won a National Daytime Emmy Award in 2006. She has years of experience producing cable and network TV shows in New York City for TLC, Discovery, NBC News and the Fox Broadcasting Network. Upon returning to Morgantown, Liza started Park Street Productions to help business owners share their stories and connect with customers. She recently joined the InnerAction team and looks forward to telling your story. Liza is also a mom, a wife, a part time runner and she has never read a book to which she couldn’t fall asleep.

Recent Posts

The Art of Storytelling in Video Production

Posted by Liza Heiskell

Dec 8, 2021 3:33:46 PM

The rise of video production in marketing comes as no surprise.  

And while video production technology and other ways to market a product have advanced, so has the mind of the consumer. Today’s consumer doesn’t want to just be told why they should buy a product or service - they want more. They want something new. And what is new in video marketing, is in fact one of the oldest forms of communication on earth: Storytelling.

Read More

Benefits of Customer Spotlight Videos

Posted by Liza Heiskell

Jul 8, 2020 12:55:30 PM

First United Bank & Trust is a valued client at InnerAction Media. Two years ago, we created a recruitment campaign for them that included video and social media. According to First United’s Chief Human Resources Officer, Chuck Olsson, IAM’s work on the campaign was a great success. 

Read More

Take Direction From Hollywood When Scripting Your Marketing Videos

Posted by Liza Heiskell

Mar 13, 2020 3:37:44 PM

They say in the film world that you are only as good as your next script, and Hollywood A-list directors and actors tend to know a thing or two about screenwriting. You may be surprised to learn that many of their thoughts and ideas on scripting transcend seamlessly into the world of corporate marketing videos.  

Let’s take a look. 

Read More

TV Commercial Production: Finding Captivating Stories in the Mundane

Posted by Liza Heiskell

Nov 20, 2018 3:38:57 PM

Now more than ever, I love commercials – in particular, commercials that tell a story.  I’m that person that puts down their phone to watch the commercial in between the big game or TV show.  Telling a really good story in 30 to 60 seconds is an art, and I admire the creatives who do it so well.

As a video producer of TV commercials and web videos, I find inspiration in those commercials that I love. I think about what has touched me, what has made me laugh, cry or inspired me and try to incorporate those elements into our commercial and video productions at InnerAction Media.

In the last few years, we have seen some really great TV and Internet advertising campaigns, and I wanted to highlight a few of my favorites and what I believe makes them effective:

  • Subaru "Life Story on the Line"
  • HP "Little Moments"
  • Extra Gum "The Story of Sarah and Juan"
Read More

Should TV Commercial Production be Part of a Video Marketing Strategy

Posted by Liza Heiskell

Jul 3, 2018 3:00:03 PM

TV advertising should be considered an integral part of an overall video marketing strategy. With hundreds of TV channels now available, TV advertising is ubiquitous. 

However, TV commercials are, by design, short and sweet. Employing a TV commercial as part of a larger video marketing strategy will exponentially increase the distribution of your message about your product or service.

Read More


Written by