Liza Heiskell

Liza is a graduate of West Virginia University and won a National Daytime Emmy Award in 2006. She has years of experience producing cable and network TV shows in New York City for TLC, Discovery, NBC News and the Fox Broadcasting Network. Upon returning to Morgantown, Liza started Park Street Productions to help business owners share their stories and connect with customers. She recently joined the InnerAction team and looks forward to telling your story. Liza is also a mom, a wife, a part time runner and she has never read a book to which she couldn’t fall asleep.

Recent Posts

Take Direction From Hollywood When Scripting Marketing Videos

Posted by Liza Heiskell

Apr 10, 2018 10:26:29 AM

They say in the film world that you are only as good as your next script, and Hollywood A-list directors tend to know a thing or two about screenwriting. You may be surprised to learn that many of their thoughts and ideas on scripting transcend seamlessly into the world of corporate video production.

Seriously, just read the quotes.

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Six Common Misconceptions of Video Production

Posted by Liza Heiskell

Mar 7, 2018 10:31:57 AM

No one can dispute that video plays a significant and growing role in marketing today. The digital revolution has opened the door to video across all mediums; it is certainly not limited to television anymore. Despite this growing trend, the video production process is often times misunderstood.

To better understand what goes into and what goes on behind the scenes of a typical marketing video, I have listed below a few of the common misconceptions of video production that I have encountered in my years as a TV/Video Producer.

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Advantages to Video Marketing in Real Estate

Posted by Liza Heiskell

Jan 11, 2018 12:26:56 PM

There are so many reasons why you should consider using video in your real estate business. Other than all of the eye popping statistics about how much video people are watching online per day, I can offer you this information from some research and my own personal experience.

Read on to learn more.

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Small vs Large Video Production Company: What are the Differences?

Posted by Liza Heiskell

Dec 7, 2017 10:35:48 AM

Working in TV and video production is a great gig if you are fortunate enough to find it. I have been lucky enough to work as a video/TV producer for both large and small video production companies, in addition to running my own video production business for more than 15 years.

Recently, I was hired as a video producer at InnerAction Media, a digital marketing firm based in Morgantown, WV. And, although video production is just a portion of InnerAction’s business - it is becoming a much larger area of business. With more and more people realizing the response and results that come with a great video, the number of people looking to incorporate videos into their overall marketing campaigns has grown significantly over the last couple of years.  

Beyond creative, there are lots of logistics that go into even the shortest of productions. You might have a great concept in mind, but in most cases, you’ll need the expertise of a video producer to help bring those concepts to life. iPhone videos don't cut it on a commercial level, except for Apple (and its billions in resources). Depending on what you are looking for, there are benefits and drawbacks to working with large and small production companies and companies that provide more than just video production.

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