Mackenzie Randall

Recent Posts

IAM Video Production Team Gives Two Ways to Create a Standout Video Ad in 2022

Posted by Mackenzie Randall

Jan 12, 2022 1:21:36 PM

Gone are the days where our only exposure to video advertisements is through television. 

I think most would agree that we now live in a time where it is perfectly normal for people to encounter at least one video ad on their mobile device every single day. 

This massive shift is largely due to the ever-growing amount of people using social media across the world.

Read More

WV SBDC "Come In, We're Open" Video Shoot Case Study

Posted by Mackenzie Randall

Jun 18, 2021 8:59:14 AM

Our video production team at InnerAction Media is always prepared to take on any and every project that comes our way. Most of the time, the planning and preparation process is very similar between projects. We typically prepare by doing things such as location scouting, pre-interviews, writing scripts, creating itineraries, shot lists, etc. 

However, we recently worked on a project for The West Virginia Small Business Development Center (WV SBDC) that proved to be very different from the work we typically do here at IAM.

Read More

3 Essential Tools for Video Production

Posted by Mackenzie Randall

Mar 3, 2021 2:53:25 PM

If I was told I could only bring three tools with me on my next video shoot, here’s what my lineup would be:

  1. Professional Video Camera
  2. Microphone 
  3. Tripod/ Gimbal

Why would I bring these items? Read on to learn more.

Read More

Creating Motion Graphics for Video

Posted by Mackenzie Randall

Jan 5, 2021 12:24:11 PM

What Are Motion Graphics? 

Motion graphics are elements such as text or a graphic design added to a video in post-production. They have various uses but are typically used to provide the audience with specific information in a visually exciting way.  

Read More

Tips to Creating Daily Videos for Your Business

Posted by Mackenzie Randall

Nov 11, 2020 10:42:05 AM

At InnerAction Media, when we are not creating a large video project for one of our clients, we help guide them through the process of creating smaller videos to promote their business using their smartphones. We call this “video coaching.” I thought I’d share some of the most common mistakes we’ve seen and share some tips on avoiding making these same mistakes yourself. 

Read More

Want a free marketing assessment for your small business?