Megan Fox

Megan received degrees in journalism and communications media at Indiana University of Pennsylvania in Indiana, Pa. Megan is responsible for creating content for all our clients, whether that be in the form of blogs, news releases, web or social media. She uses various social media platforms and HubSpot to increase client's brand awareness for their existing and potential customers. Megan also conducts interviews with clients to help tell their success stories that are published various ways.

Recent Posts

What are Topic Clusters? New Website Architecture

Posted by Megan Fox

Jul 19, 2018 12:11:46 PM

Keywords. Those are what you previously based your web pages around. Long tail, descriptive keywords that summed up what you wanted users to find you by when using Google.

Today, that has changed. Keywords are still important, but they are evolving to adapt to ever changing search engines.

SEO is now switching to a topic cluster model. A single “pillar” page acts as the main hub of content for an overarching topic. Then, many content pages that are related to that same topic link back to the pillar page and to each other.

This linking action signals to search engines that the pillar page is an authority on the topic. Over time, the page may rank higher. The topic cluster model is a way of organizing a site’s content pages using a cleaner and more deliberate site architecture.

Keep reading to learn more about topics clusters.

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What is Digital Advertising? Geofencing, Retargeting and More

Posted by Megan Fox

Aug 17, 2017 1:49:01 PM

What is Digital Advertising? Digital Advertising, also called internet marketing, is when businesses like yours leverage internet technologies to deliver promotional advertisements to consumers. It includes promotional advertisements and messages delivered through:

  • Email
  • Social Media
  • Online Advertising on: Search engines & banner ads

There are many different types of digital advertising. In this blog, we will discuss five:

  1. Geofencing
  2. Retargeting
  3. Keyword/Search Targeting
  4. Behavioral Targeting
  5. IP Targeting

Digital advertising will drive traffic to your website, increase leads and generate more patients.

Let’s dive in!

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How to Use Video Marketing for Healthcare

Posted by Megan Fox

Nov 25, 2014 10:49:00 AM

InnerAction Media recently created an integrated inbound marketing campaign for the Zelda Stein Weiss Cancer Center, which is part of Mon General Hospital in Morgantown, W.Va.  The robust campaign utilizes traditional media including TV, radio, newspaper and billboards.  The call-to-action in all of the creative is to visit the new ZSWCC website. 

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