Megan Fox

Megan received degrees in journalism and communications media at Indiana University of Pennsylvania in Indiana, Pa. Megan is responsible for creating content for all our clients, whether that be in the form of blogs, news releases, web or social media. She uses various social media platforms and HubSpot to increase client's brand awareness for their existing and potential customers. Megan also conducts interviews with clients to help tell their success stories that are published various ways.

Recent Posts

What are Topic Clusters? New Website Architecture

Posted by Megan Fox

Jul 19, 2018 12:11:46 PM

Keywords. Those are what you previously based your web pages around. Long tail, descriptive keywords that summed up what you wanted users to find you by when using Google.

Today, that has changed. Keywords are still important, but they are evolving to adapt to ever changing search engines.

SEO is now switching to a topic cluster model. A single “pillar” page acts as the main hub of content for an overarching topic. Then, many content pages that are related to that same topic link back to the pillar page and to each other.

This linking action signals to search engines that the pillar page is an authority on the topic. Over time, the page may rank higher. The topic cluster model is a way of organizing a site’s content pages using a cleaner and more deliberate site architecture.

Keep reading to learn more about topics clusters.

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What is Digital Advertising? Geofencing, Retargeting and More

Posted by Megan Fox

Aug 17, 2017 1:49:01 PM

What is Digital Advertising? Digital Advertising, also called internet marketing, is when businesses like yours leverage internet technologies to deliver promotional advertisements to consumers. It includes promotional advertisements and messages delivered through:

  • Email
  • Social Media
  • Online Advertising on: Search engines & banner ads

There are many different types of digital advertising. In this blog, we will discuss five:

  1. Geofencing
  2. Retargeting
  3. Keyword/Search Targeting
  4. Behavioral Targeting
  5. IP Targeting

Digital advertising will drive traffic to your website, increase leads and generate more patients.

Let’s dive in!

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What Does a Content Development Process Look Like?

Posted by Megan Fox

Apr 27, 2017 1:47:25 PM

Written by Megan Fox |

Picture this: you’ve just landed in Oz and are stumbling along the yellow brick road. You’ve come to a fork in the road and must choose to go right or left. Which path will you choose? One way leads to a dark forest where there seems to be something on all fours lurking in the distance, and the other way is lined with ripe apple trees. Your choice seems pretty simple, right? 

I know this may be a far stretch — but when it comes to marketing your business, a lot of business owners want to take the easy way out. They’ll build their own website, maybe write a blog every other month, shoot a video with their IPhone, build a Facebook page they update occasionally and rely heavily on newspaper ads and billboards.

What they don’t realize is that although taking the less traveled road may seem daunting, what lies at the end of that path is ten times greater than what is in store for them at the end of the more easily navigable path. 

If Dorothy would have given up at her first crossroad when she met the Scarecrow, sure she may not have had apples thrown at her, a lion attack her, monkeys carry her away or been locked away in the Wicked Witch of the West’s castle, but she never would have met her greatest companions or made it back to her family in Kansas. 

Shortcuts should not be taken when you are marketing your business. You need to invest the proper time and energy into your tactics so you can become the thought leader in your industry.

Follow our content development process (our yellow brick road per say) that will generate your business more leads and convert more paying customers…just watch out for the witch's fireballs along the way! 

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How to Use Video Marketing for Healthcare

Posted by Megan Fox

Nov 25, 2014 10:49:00 AM

InnerAction Media recently created an integrated inbound marketing campaign for the Zelda Stein Weiss Cancer Center, which is part of Mon General Hospital in Morgantown, W.Va.  The robust campaign utilizes traditional media including TV, radio, newspaper and billboards.  The call-to-action in all of the creative is to visit the new ZSWCC website. 

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Dec 31, 1969 7:00:00 PM

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