Blog | Megan McLean

Megan McLean

Megan McLean is a senior at West Virginia University from Frederick, Maryland. She is studying strategic communications with an emphasis in advertising. Additionally, she holds two minors in business administration and communication studies. In her free time, Megan enjoys spending time with friends and family and cooking.

West Virginia Business Owner Publishes New Marketing Book, Marketing Matters

Posted by Megan McLean

Jan 22, 2019 10:41:00 AM

InnerAction Media (IAM) President and Founder, Jim Matuga, published his book, Marketing Matters: Your Guide to Getting More Customers and Increasing Revenue, in January.

This 27 chapter book takes business owners step-by-step through developing a marketing strategy, and teaches them how to implement it.