Inbound Marketing for Healthcare: How to do it well

Posted by Megan Fox

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Sep 12, 2014 12:31:00 PM

When it comes to Inbound Marketing, there's not much that it can't do.

Most businesses can benefit from it in some way or another. For those of you who need a refresher, Inbound Marketing is made up of many techniques, which include:

  1. Videos
  2. Blogs
  3. White Papers
  4. Case Studies
  5. Testimonials
  6. Search Engine Optimization
  7. Social Media Marketing
  8. Email Marketing
  9. Newsletters
  10. eBooks

All of these, when used correctly, can generate more website traffic, higher conversion rates and new customers.  Inbound Marketing does what Outbound Marketing can not.  Inbound Marketing is working for a business 24 hours a day, 365 days a year.  When we can no longer do our part, Inbound Marketing is still working diligently to get your business out to consumers.

Here is an awesome website that shows LIVE trends with social media, internet and smart phones:

Live Stats

If you're still not convinced, here are some statistics to help sway your decision

  • 61% of global Internet users research products online.
  • 44% of online shoppers begin by using a search engine.
  • 75% of users never scroll past the first page of search results.
  • Companies that blog have 97% more inbound links.

health care

Need more proof?  Click here for even more data!

...If that doesn't convince you that Inbound Marketing has what it takes to make your business seen over your competitors, I don't know what will.  Inbound Marketing will increase your SEO, and therefore make your business easier to find online.  Do you have a lot of remarkable content you want to share?  Inbound Marketing is the way to disperse it online.

Inbound Marketing For Healthcare

How can the healthcare industry benefit from Inbound Marketing? Easy.

You have a lot of information at your fingertips if you are a healthcare professional, whether it is about prescription drugs, routine surgeries, injuries and illnesses.  You want your advice, tips and expertise to be out in the open for potential patients to read.  Writing a weekly blog about frequently asked questions your current patients are always asking will not only help them, it will help anyone else who is searching for that exact topic.  Need to talk about carpal tunnel, sports related injuries and how to prevent them, rotator cuff tears, or want people to be educated on illnesses, such as cancer?  All of those topics can be written into a blog and shared to millions of people with Inbound Marketing and great SEO.

health care search engine optimization

If YOUR health care facility is blogging and creating engaging video, YOU will be seen online over your competitors.  YOU will be gaining new customers, and educating people with correct information.  Consumers will look to YOU for reputable information and YOU will gain the trust you need from them to convert them into customers and promoters of your facility.

Not only is blogging and video effective, but Social Media is a huge key as well.  

Facebook and Twitter are highly personal outlets.  If you are posting on a social media page, consumers are going to see that you are taking time out of your busy day to talk to patients, answer their questions, relieve their concerns.  You can comment back and forth on both Twitter and Facebook and you have the chance to not only talk to current patients, but potential patients as well.  Also, having a strong social media presence will increase your SEO and will put your websites higher into search engine listings, where people will see you over your competitors.

If you are posting interesting medical articles on your social media pages that are educating consumers and answering their questions, they are sure to "share" that information with their followers and friends, allowing your business to be seen even more.  You can increase your reach immensely with social media.  It just takes a quick click of the mouse to share your information with new potential patients, which is great news for you!

How can InnerAction Media Help You?

Inbound Marketing is not complicated.  If you can write informative blog posts and use social media effectively, you can get a good start Inbound Marketing for yourself.  We have found, however, that most hospitals, surgeons, physicians and other related professionals are just too busy providing excellent care to find the time to blog weekly and create remarkable content to disperse.

Partner with us and together we will develop your Inbound Marketing strategy and get you started on the journey to transform your marketing to the most effective way to reach today's patients.

Helping You Help More Patients—that's our goal.  Tell us what your goals are and we can get started.  So read another similar article, click here!

Thanks for reading,


Megan Fox

Written by Megan Fox

Megan received degrees in journalism and communications media at Indiana University of Pennsylvania in Indiana, Pa. Megan is responsible for creating content for all our clients, whether that be in the form of blogs, news releases, web or social media. She uses various social media platforms and HubSpot to increase client's brand awareness for their existing and potential customers. Megan also conducts interviews with clients to help tell their success stories that are published various ways.

Topics: Inbound Marketing, Healthcare Marketing, Strategy