InnerAction Media's Automotive TV Campaign Nationally Recognized

Posted by Megan Fox

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Mar 11, 2015 5:07:00 PM

InnerAction Media this week won a 2015 national bronze Telly Award for their marketing efforts for Frank’s Auto Supermarket, an automotive after market retail chain.


The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional and cable TV commercials and programs, video and film productions, online commercials, video and films.  Winners represent the best work of advertising agencies, production companies, television stations, cable operators and corporate video departments in the world.

IAM’s automotive TV campaign was developed for the Pittsburgh DMA (designated market area) to showcase Frank’s seven stores on local TV.

“We were looking for a fresh approach to our TV commercials,” said Petrina Supler, marketing director at Frank’s Auto Supermarket.  “Something that resonated with our target audience.  As a third-generation company, we wanted to capture that traditional ‘Sunday afternoon garage mechanic’ and pass that tradition down to the younger generations.”

“I’m very proud of this commercial,” said Jim Matuga, IAM CEO.  “It’s great being able to tell the awesome stories of our clients.  We aren’t in this business to be recognized or to win awards, but when we do, it’s a huge honor.”

The award-winning TV commercial can be viewed here.

IAM is an advertising and inbound marketing agency with proven expertise in providing marketing communications to connect organizations with their target audience personas.  IAM has vast experience in marketing hospitals, attorneys, construction, automotive and real estate.  They are headquartered in Morgantown, West Virginia, and serve the Pittsburgh DMA as their primary market.

To learn more about Frank's Auto Supermarket, visit their website here and to see more how inbound marketing can work for automotive, click here:

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Thanks for reading,


Megan Fox

Written by Megan Fox

Megan received degrees in journalism and communications media at Indiana University of Pennsylvania in Indiana, Pa. Megan is responsible for creating content for all our clients, whether that be in the form of blogs, news releases, web or social media. She uses various social media platforms and HubSpot to increase client's brand awareness for their existing and potential customers. Megan also conducts interviews with clients to help tell their success stories that are published various ways.

Topics: Strategy, TV Campaign, Automotive