What’s SEO? Does it matter? Well, yeah. Yeah, it does. We’ve written about it before.
SEO stands for “search engine optimization.” In layman’s terms, SEO optimization is the means of improving your site’s visibility when people search for products or services related to your business. The higher your visibility in search results, the more likely customers will be to interact, invest time, and purchase from your company.
We’ve noted our favorite SEO tools you should be using in your marketing strategy in 2022.
#1 SEO Tool: Ahrefs
Aside from it being the most recommended SEO tool online today, in our mind, Ahrefs’ only major competitor is Google. In essence, the program utilizes analytical tools to highlight parts of your website in need of some TLC and through these efforts, promises to rank your site higher in search results.
The tool can also be used to find “most-linked-to” content within your market niche, check and fix broken links on your website, and supply an overview of your best-performing pages.
#2 SEO Tool: Google
The best part of this tool? It’s free. No, really. The Google Search Console service is offered for free to everyone with a website. All you need to do is verify your website by going through Google Analytics.
Classified as a Checker Tool, this service will help you to understand how Google and its users view your website and how to optimize for better performance in Google search results.
#3 SEO Tool: Moz Pro
If not from us, take it from the horse’s mouth––There’s a smarter way to do SEO. Everywhere we look, Moz Pro continues to prove itself as one of the best SEO tools that experts actually use. Experts argue about what their best feature is, but one thing’s for sure, with companies like Aaron’s, Trivago, and Zillow, Moz Pro isn’t going anywhere, anytime soon.
#4 SEO Tool: SpyFu
If you’re looking for a free and worthwhile option, SpyFu is for you. While the SEO tool does offer a premium version, it’s the free feature that everyone is raving about. With SpyFu, you can view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword.
Connect with InnerAction Media Today!
At InnerAction Media, we lead you through the entire strategy––from buyer personas, to marketing blueprints, and with our team of highly-trained SEO specialists, we know how to implement a successful marketing plan that generates leads, clientele, and brand awareness.
When it comes to clear, effective, and creative marketing strategies, we’re here to help. Established in 2011, we’ve set ourselves apart as the go-to production and marketing agency in the North Central region of West Virginia.
Contact InnerAction Media today, and let us help you tell your story.