Improve Marketing Results For Your Company With a Marketing Blueprint

Posted by Jim Matuga

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Apr 4, 2017 3:01:00 PM

Definition: blueprint noun (PLAN FOR FUTURE) a complete plan that explains how to do or develop something: a detailed plan or program of action a blueprint for victory 

As the chief business development representative for InnerAction Media, I talk with business owners every day who struggle with this major pain-point: How am I supposed to market and promote my company?  What am I supposed to do?

As a marketer, it is very clear to me what to do. Plan!  Have a vision! Have a message! Set goals! Then go after all of them with all of your might! 

How do you do this? Where do you start? It’s such a daunting concept…

Well, That’s why we at IAM have developed a proven process for leading our clients through visioning, messaging, goal-setting and strategic planning. 

digital marketing agency morgantown, wv

Much in the same way that a blueprint is essential in the construction of a building, so it is that a marketing blueprint is essential to the success of any marketing plan and implantation.  The Marketing Blueprint (construction analogy) shows you how to build the foundation, where to lay the blocks, and what kind of trusses to use in the roof. 

Especially in this age of ROI and results.

EVERYTHING we do at IAM is based on the belief that we must envision the end result. 

Or, as Stephen Covey wrote:  “BEGIN WITH THE END IN MIND.”

Most of all, this process helps people who are wanting to grow their business, seek more intentionality and focus on what they are trying to do. 

Here is how we do it: 

IAM / Discovery and Strategy 

marketing results Our 90 minute strategy meeting and subsequent marketing plan blueprint is designed to create a new marketing strategy that drives every aspect of the client’s marketing. In essence, the new marketing strategy needs to act as the informational and educational marketing blueprint for the brand. 

IAM’s research methods help us better understand audience motivators, behaviors, and perceptions, which enables us to craft creative user experiences that drive results. By profiling your target audience personas and buying influencers, understanding the overall client goals and objectives, IAM can develop a user experience strategy to drive quality lead generation, which drives revenue.

Digital Marketing Blueprint Strategy Document:

After the IAM team conducts this initial strategic planning meeting and evaluates the components and the strategy internally, IAM web strategists will develop the “Digital Marketing Blueprint” document. The document contains the overall strategic blueprint for the digital marketing plan including:

  • Target audiences
  • Key messages
  • Website landing page wireframes 
  • Branding guideline compliance
  • Desired calls-to-action
  • Video script outlines
  • Sitemap architecture well as functional and technical requirements. 

We will provide this document to your team to review. Your detailed review of the document ensures both parties aremarketing blueprint inneraction media on the same page. The document will act as a checklist of strategic information that is needed to begin the design of the marketing campaign including:

  • Key messages
  • Website landing pages
  • Content strategy
  • Technical requirements
  • Video strategy

Once we agree on your brand messaging guidelines, strategy document, and receive log-in credentials for website and social media, logos, and content, IAM is ready to begin the implementation phase.

InnerAction Media Marketing Blueprint deliverables:

  1. 90 minute strategy meeting with team at IAM offices
  2. Mission plan - strategy document - brief 2 pages
  3. Digital Advertising media plan outline - brief 1 page
  4. Website landing page wireframes and initial workflow
  5. First draft of video concept scripts (3)
  6. Detailed timeline

So,  If you are ready to start growing your business. If you seek more intentionality and focus on what you are trying to do.  Let’s talk and see how the IAM Marketing Blueprint can help you.


Jim Matuga

Written by Jim Matuga

Jim Matuga is the founder and President of InnerAction Media, a marketing agency in Morgantown, WV. His new book available on AMAZON, Marketing Matters, was inspired by his regular column in the State Journal. You can listen to his weekly podcast “Positively West Virginia” on iTunes, Spotify and Google Play. He has extensive experience in leadership positions with West Virginia media companies, including newspapers, TV, cable, direct mail, radio, agency and digital.

Topics: Marketing, Digital Advertising

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