InnerAction Media employee, Alicia Mayle, completed and received her Google Analytics Individual Qualification (GAIQ) in May 2019.
The GAIQ is a demonstration of proficiency in Google Analytics. Qualified users who receive their GAIQ will be effective in leveraging Google Analytics within their organization.
About Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, audience demographics and campaigns.
“Understanding how a client’s audience moves through their website is imperative. This knowledge allows InnerAction Media to effectively leverage the website pages and content that is working and tweak the content that is not,” Mayle said. “Not only will Google Analytics drill the content workflow down to the very last page users have visited, but it will also tell us where they came from and how long they stayed.”
“Alicia helps our clients make the best informed decisions about their marketing strategy.,” said Jim Matuga, president and owner of IAM. “We want to help our clients talk to the right people, at the right time with the right message. Understanding the ins and outs of Google Analytics will help us do that even better.”
About Alicia Mayle
Mayle, a graduate of West Virginia University, received her degree in journalism, specializing in public relations and advertising. She is responsible for coordinating and developing content for our clients, managing their social media strategy and promotion and tracking analytics for each campaign. Mayle also holds certifications in HubSpot content, email and social media marketing, and is certified as a HubSpot Agency Partner.
InnerAction Media | Marketing Agency in Morgantown, West Virginia | Marketing Campaigns
IAM is a Morgantown-based marketing agency specializing in strategic marketing campaigns, video production, website design and development, content creation and social media management.