Is Social Media Marketing Worth It?

Posted by Meredith Garner


Feb 25, 2020 2:05:12 PM

According to HubSpot, social media marketing is the act of creating content to promote your business and products on multiple social media platforms like Facebook or Instagram.

Anyone can post a picture on Instagram and get likes, right? Sure. But it takes the combination of creativity with strategy to develop an active social media marketing plan that drives the results you want for your business. 

People spend an average of three hours on social media per day; that includes 90.4 percent millennials, 77.5 percent Gen X and 48.2 percent Baby Boomers. 

That’s every single day; people are looking at, swiping past, or engaged in someone’s social media profile. There’s a lot of “noise” in the online world. You want to stand out. How do you get your audience to look at your social media messages and respond? With social media marketing, of course. 

Is it worth it? YES. Let me break that down for you:

  • Y: YOU LIVE IN A DIGITAL DRIVEN WORLD
  • E: EVOLVE YOUR RELATIONSHIPS
  • S: SALES GROWTH INCREASES

YOU LIVE IN A DIGITAL DRIVEN WORLD

social media marketing

With the majority of the younger generation on social media daily, businesses need to stay relevant in terms of grabbing their audience’s attention. You want to genuinely engage with your audience and capture them as leads with a clear-cut strategy, specially designed for your target audience.

InnerAction Media (IAM) knows social media is always evolving, and we are too. We develop social media plans in conjunction with other advertising avenues to drive your goal lead count. 

EVOLVE YOUR RELATIONSHIPS 

A large portion of inbound marketing is developing healthy, positive relationships with one another. Social media provides businesses with an excellent opportunity to interact and engage with their audience. 

Also, you can boost your online presence by generating content that follows the Buyer’s Journey:

  • Awareness: Your buyer wants to get an answer to their problem.
  • Engagement: Engage with your buyer to inform them you have the answer to their problem.
  • Conversion: Your buyer is now converted into a customer - congrats! Nurture this lead by maintaining a balanced, healthy relationship to ensure their needs are met. 

SALES GROWTH INCREASES

If you have an active social media marketing plan, you will see that your sales growth will increase. You can market valuable content from blogs, guidebooks, videos and more

Please pay close attention to what your audience wants to know and listen to them. Thoughtfully respond and use social media as another outlet to give them the answers they want. 

People will eventually come to you for services or your products, which, in turn, generates more sales.

SOCIAL MEDIA MARKETING | INNERACTION MEDIA

Remember, YES, it is worth it to implement social media marketing into your marketing strategy as a useful and influential tool. Not only will it help you be relevant to what’s popular with your target audience, but you can tangibly connect with the people you are trying to reach.

Have questions about social media marketing? Give us a call today: (304) 241-4959

Let's Do It.

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Meredith Garner

Written by Meredith Garner

Meredith, a graduate of West Liberty University, received her degree in Public Relations, minoring in Advertising. Meredith is responsible for assisting with the development of written and video content for clients and internal usage. She holds previous experiences from WVU, the West Virginia Black Bears, Walt Disney World and more. When Meredith is not blogging, promoting or developing content, you can find her at the gym, enjoying a cup of tea or coffee with a loved one, or outdoors exploring the Wild and Wonderful state of West Virginia.

Topics: Inbound Marketing, Strategy