Is Your Business Using a 10 Inch Frying Pan?

Posted by Jim Matuga


Jun 29, 2016 1:24:51 PM

Is Your Business Using a 10 Inch Frying Pan?

Jim Matuga, Co-Founder and CEO

In your business, do you have an increase mindset?  Or do you think with an acceptance point-of-view?

That’s what I’d like to talk with you today about.


As a fisherman, I’m reminded of a powerful story I once heard.

IMG_6018.jpgOne day on a trout stream, there were two men fishing.  One man noticed something very peculiar about the other man across the stream and his irregular angling approach.

Every time the man caught a big fish, he threw it back into the water.  However, when he caught a small fish, he would keep it in his creel to take back home to eat.

 

This went on for hours.  The man was completely intrigued by what he was watching.

Finally, the one man asked the other, “Why do you throw back the big fish, and keep the small ones?”

The other man responded:  “That’s easy.  I only have a 10 inch frying pan.”

You see…that frying pan belonged to his great-grandmother.  She passed it down to his grand mother.  And she passed it down to his mother.  Now, it belonged to him.  And the big fish simply would not fit in the 10 inch pan.

The pan had no room for increase.  And neither did the man.

It’s like that a lot in business.  Isn't it?


Make a Difference in the Lives of Others

Too often I see people at the top of their companies, owners, CEOs, managers…with this type of thinking.  They are content with where they are.  With the success they’ve had.  Sometimes, this is born of fear.  Other times it’s self-doubt.  Many times, it’s because leaders listen too much to the nay-sayers.

I challenge you today with the same challenge I make to myself every day:  What can I INTENTIONALLY DO TODAY to make a difference in the lives of others?  

It is my belief, that if we truly value people and we want to make a difference, we cannot just accept things the way they areWe must challenge ourselves to think biggerTo reach for the bigger frying pan - so that we can keep the bigger fish that are provided for us.  

That’s increase mindset.  That’s abundance.  That’s the real opportunity.  

Choose courage over fear.  Believe in yourself.  Surround yourself with good people.  Be willing to take risks.  Get a bigger frying pan.  


So I ask, as a marketing guy…as a fisherman…as a person who values other people:  are you ready to set aside your 10 inch frying pan?  Are you ready to go after the bigger fish?  Are you ready to make a difference in the lives of others?  All of these things are possible.  And more!  

If so - let’s connect and see how we can help each other do just that.

FREE MARKETING CONSULTATION

Until next time…

~Jim

 
Jim Matuga

Written by Jim Matuga

Jim Matuga is the founder and President of InnerAction Media, a marketing agency in Morgantown, WV. His new book available on AMAZON, Marketing Matters, was inspired by his regular column in the State Journal. You can listen to his weekly podcast “Positively West Virginia” on iTunes, Spotify and Google Play. He has extensive experience in leadership positions with West Virginia media companies, including newspapers, TV, cable, direct mail, radio, agency and digital.

Topics: Strategy