New Partnership With WV News Changes Future Of Media In West Virginia

Posted by Jim Matuga

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Jan 22, 2020 9:43:29 AM

A few weeks ago, Morgantown - based InnerAction Media (IAM) and Clarksburg-based WV News announced a new partnership arrangement. The two companies, headquartered in West Virginia, are now combining efforts to help companies in West Virginia as well as other states effectively market and advertise themselves to their targeted customer base.

The capabilities that will now be available to West Virginia companies through this new partnership is unprecedented in the Mountain State.

A few of the essential items of distinction and opportunities that are now available to your company is the ability to:

  • Develop a data-based marketing strategy (Marketing Blueprint)
  • Create compelling messaging with video, digital and traditional media formats
  • Deliver marketing messages via organic, native and paid media amplification – with more than 2 million page views per month through our proprietary distribution network
  • Measure your ROI with detailed marketing analytics and Google Certified team
  • Deploy marketing automation with the only HubSpot-certified agency in West Virginia

Now all with one company – InnerAction Media.


Since 1861, WV News has delivered excellent news and advertising to West Virginia markets. Today, WV News can deliver to statewide audiences with millions of impressions every week through their vast holdings of newspapers, websites and social media channels as well as digital targeted advertising delivery through publishing partnerships with Google, Facebook and others.

For the past eight years, InnerAction Media has been delivering strategic and creative services to clients in 10 states. These services include marketing and advertising strategy, video production, website development, brand story development, social media marketing and more.

In addition to this partnership, WV News President Brian Jarvis also announced the opening of a new office for The State Journal in the IAM building in Morgantown.

“This partnership opportunity gives us a solid base in Morgantown and with the new office there, it puts WV News and the State Journal right in the center of one of the most robust areas of West Virginia’s growth,” Jarvis said.

Positively WV

WV News and IAM have partnered on numerous projects over the past several years, including launching the statewide podcast, Positively West Virginia, Who’s Who in West Virginia Business, and others. Matuga is also a regular contributor to WV News publishing with his business column, Marketing Matters.

IAM and WV News employs more than 35 journalists and publishes news, advertising and video content across more than 30 publications, websites and social media channels.

I say all of this to help you understand that there are many ways to get your marketing and advertising message out to your best target prospects. If you want 2020 to be a great year in your business, I urge you to get in touch with one of my team members or me to help you in your mission to grow your business.

As I continue on my mission to help people with their marketing and advertising across the Mountain State, I want to thank you for reading. If you have questions on this topic, I’d love to talk to you.

Please email me:

Jim Matuga

Written by Jim Matuga

Jim Matuga is the founder and President of InnerAction Media, a marketing agency in Morgantown, WV. His new book available on AMAZON, Marketing Matters, was inspired by his regular column in the State Journal. You can listen to his weekly podcast “Positively West Virginia” on iTunes, Spotify and Google Play. He has extensive experience in leadership positions with West Virginia media companies, including newspapers, TV, cable, direct mail, radio, agency and digital.

Topics: Strategy, marketing strategies, Digital Marketing, WV News

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