5 Tips for Developing a Social Media Marketing Strategy

Posted by Nick Hart

Dec 15, 2021 1:36:24 PM

It’s been said that the social media revolution has changed the way we communicate––it might be better to say that it’s changed the way we market.

Long gone are the days of strict print ads, newspaper classifieds, and word-of-mouth promotion. These things will always have a special place in the art of transacting a product from the market to the consumer, but the next wave of advertising is online, and it’s time to get on board before it’s too late.

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The Art of Storytelling in Video Production

Posted by Liza Heiskell

Dec 8, 2021 3:33:46 PM

The rise of video production in marketing comes as no surprise.  

And while video production technology and other ways to market a product have advanced, so has the mind of the consumer. Today’s consumer doesn’t want to just be told why they should buy a product or service - they want more. They want something new. And what is new in video marketing, is in fact one of the oldest forms of communication on earth: Storytelling.

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Keeping Up With The Trends: 5 Social Media Marketing Blogs You Need To Know

Posted by Jamie Huggins

Nov 10, 2021 2:40:09 PM

Living in a digital age, we have access to a wealth of information at our fingertips to help guide us like never before. Consider blogs, for example. Hubspot defines a blog post as an article, news piece, or guide published in the blog section of a website.

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Four Tips For Digital Advertising

Posted by Paige Malenock

Nov 3, 2021 5:42:34 PM

What worked in yesterday’s market may not work in today’s. Companies are challenged both across the state and nationwide to remain informed about what marketing strategies are effective, along with pinpointing any outdated methods. The market has now made its shift in favor of digital platforms where advertisements are finding success in either building awareness or obtaining new clients for companies across the world; the business realm has deemed this route of advertisement as effective, but how? And even more importantly - why?

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Why Are Content Calendars Important For Social Media Management?

Posted by Bethany Friend

Oct 27, 2021 5:33:55 PM

What do cross-country road trips, weddings, and social media management have in common? Planning. 

It would be possible to improvise all three, but at what cost? Planning provides the opportunity to decide which direction you are headed in — especially when developing a social media management strategy. One of the best tools you can use to keep your social media content organized is a content calendar.

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