Have you ever looked around your business’s social media and wondered, “What can I do to leverage this for my business?” The simple answer is--you can do a lot.
Social media isn’t just about posting. It’s about engaging with your audience, creating educational content that is relevant and, ideally, targeting the correct audience.
Content: Video Production, Blogs and Guidebooks
Creating educational content that is relevant is important. Without content, you don’t have much to post on social media.
Writing blogs is an awesome way to get educational material out to the public. This piece of information can be shared several ways:
- Facebook: You can post blogs to your business’ Facebook account and promote it to a specific audience
- Twitter: You can post the link to your blog here and promote it, as well as taking pieces of the content and posting them as individual links.
- Instagram: This is a visual platform, but you still have the ability to post here. Insert the link into the business’ bio and tease the blog as a picture or video.
- Linkedin: Share blogs on Linkedin groups that your business holds positions in.
Video is an easy, non-threatening way to talk with potential customers about your business or product, even if you’re 50 miles away. It’s a great first introduction.
That blog you wrote? Turn it into a two-minute video that can:
- Answer common questions that a viewer might have
- Position you as the expert on the subject at hand
- Spotlight your business’ strong points
Not only can video be put on your website, but it can also be uploaded to your social media as a full video or social media teasers.
Currently, Facebook is giving preference to video. Meaning, video content is getting more organic reach than other types of content such as blogs and guidebooks (for the time being).
I think I know what you’re wondering. “How can I use video to get traffic back to my website?”
We can do this one of two ways.
- When creating a status for your video on Facebook, insert a link back to your website
- Create an advertisement in Facebook Ads Manager and utilize the CTA button
Do you have educational content that you think people will give their contact information for?
Create a simple guidebook. It can be three pages long or ten. There needs to be enough information such as lists of symptoms for particular conditions (if you are in the healthcare field), a guide on how to do home exercises to get rid of back pain or a step-by-step guide on what you should do if you get in a car accident.
When developing an audience, you need to be specific in who you are looking for. Is it an 18 - 25 year old male that is in college, graduated college, in grad school or has some college experience that buys health products and lives in a two-mile radius of your establishment?
When building an audience, we want to look at:
- Demographics: This can be type of education,a financial situation, what generation, home environments, life events, politics, employment and relationship status.
- Interests: Interests can range from business, entertainment, fitness, hobbies, technology, fashion and much more.
- Behaviors: Behaviors can range from buying activities, charitable donations, what media is being seen, traveling, etc.
- Location: Your audience can be a state to a city within that state to a neighborhood within that city.
You’ve built your audience, and now, you’re posting content. The next step is to engage with them!
Your audience wants to know that you are listening. If they have a complaint, they want to be heard.
You should be monitoring who is commenting on all of your social media and who’s leaving Facebook and Google reviews. If you have a Facebook page, it will rate you on how responsive you are and how long it takes you to respond.
You should like and respond to comments, share posts made by people that have tagged your business, and if someone has direct messaged you, answer them back.
As a social media manager, I keep the Facebook Page Manager app on my phone. This way, I can monitor it throughout the night or on the weekends, if necessary.
InnerAction Media | Social Media Management | Morgantown, WV | Surrounding Areas
Social media management is not an 8 a.m. - 5 p.m. job if you want to do it correctly. It’s a lot of writing down reminders, setting tasks and always keeping an eye on performance.
This is just a small glimpse into the social media world. Read my other blog about Facebook advertising, and let us know if you have any questions on how to makreting your West Virginia business in this social media driven world.