Social Media Marketing Mistakes to Avoid

Posted by Alicia Mayle

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Apr 24, 2018 12:10:18 PM

To many, social media marketing can be like walking into a black hole when it comes to researching what to do and what not to do.

We understand this. That’s why we’ve put together this comprehensive list of what to do and what not to do when it comes to marketing your business on social media.


Who Uses Social Media? 

According to Pew Research Center (Internet & Technology), a majority of Americans use Facebook and Youtube, but their younger counterparts use Snapchat and Instagram.

    • 68 percent of adults use Facebook
    • Americans ages 18 to 24 are more likely to use Snapchat, Instagram and Twitter
    • 54 percent of 25 to 29 years olds use Snapchat more than their younger counterparts, aged 18 to 24
    • LinkedIn is popular with college students (50 percent of Americans with college degrees use this site)
    • 40 percent of social media users say that it would be hard to give up social media

Why Should Your Business Use Social Media For Your Marketing Efforts? 

Social media isn’t just about posting. It’s about engaging with your audience, creating educational content that is relevant and, ideally, targeting the correct audience.

To genuinely engage with your audience and capture them as leads, you have to be honest and transparent.

social media marketing

Example of a Guidebook

Your business can capture leads by posting content such as:

  • Videos
  • Blogs
  • Guidebooks

Read our in-depth blog about social media marketing here.


What to do on Social Media? 

Posting Schedule

The number one step is to figure out how many times per day and week you should be posting on a social media channel.

 

FACEBOOK

Facebook’s audience is looking for content that is quality. This audience does not want to be bombarded with multiple posts from you in a day.

Recommended post:

  • Three times per week (minimum) to 10 times per week (maximum)

 

TWITTER

Twitter, on the other hand, is a high volume platform. One tweet per day is not going to get your business anywhere.

Recommended post:

  • Five per day (minimum) to an unlimited number (to your heart’s content, basically)

You can read our in-depth blog about social media management here.

 

LINKEDIN

Like Facebook, LinkedIn users are looking for quality content.

Recommended post:

  • Two times per week (minimum) to five times per week (maximum)

To read our in-depth blog about utilizing LinkedIn for your marketing strategy, click here.

 

Engagement

Did you know that 70 percent of customers who were helped with a product problem by the company via social media, return as a customer?

This means, you should be engaging with your customers. From negative comments to answering questions and saying thank you for positive responses.

 

Social Media Advertising

Leverage social media advertising for your business. Two million businesses use Facebook advertising to promote its services.

Advertising on social media can be cheaper than utilizing traditional media. For example, buying an advertisement through your local T.V. station could cost you anywhere between $200 to $1,500 to create a 30-second commercial.

One social media advertisement could cost you anywhere between $10 to $50. Is it a three-minute video you want to run? No worries, the budget still stays.


Social Media Marketing Mistakes: What not to do

We’ve went through who uses social media, why your business should be using it and what you need to be focusing on. Now comes the real stuff--what you should avoid.

 

Promotional

As we discussed earlier, a few times, don’t be disingenuous with your audience. They will know.

Instead, try posting tips and tricks for your products or services.

 

Not Answering Bad Feedback

We’ve also discussed this up top. Even if you get negative feedback, whether that is on a social media post, direct message or review--answer back.

Not answering can hurt you, not just with your audience but also with Facebook (if that’s what you’re using) scores.

Facebook judges you based on how quickly you respond to comments, reviews and direct messages. Your customers can see how quickly you respond.

With your audience, if you don’t answer back, they could think you have something to hide.


InnerAction Media | Social Media Marketing Company in West Virginia

Social media can be a lot. (I know it.)

You should not get overwhelmed because InnerAction has a team waiting to walk you through the process.

Social media is here to stay. Why not conquer it?

Give us a call: 304-241-4959

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Alicia Mayle

Written by Alicia Mayle

Alicia, a graduate of West Virginia University, received her degree in journalism, specializing in public relations and advertising. Alicia is responsible for coordinating and developing content for our clients, as well as managing their social media strategy and promotion. Throughout the month, you can find her looking at client campaign analytics, researching relevant awareness months and building out audience profiles to understand clients' target audiences. When Alicia is not developing, promoting or analyzing content, you can find her at the grocery store gathering supplies for the the latest dinner idea, playing chess and talking about the perfect cup of coffee or just trying to learn something new.

Topics: Social Media Marketing, Social Media Management