Consumers are spending more and more time online. According to a 2021 survey from Pew Research Center, 85% of American adults go online daily, with 31% saying that they are online almost constantly – that's up from 21% in 2015.
It is vital to successfully connect with your target audiences at the right location and time. With consumers spending so much time on the internet these days, the place for a business to take advantage of those connection opportunities is online. And that's where digital marketing comes in.
Before we get into some (of the many) benefits of digital marketing for businesses, let's briefly discuss what digital marketing is.
What Is Digital Marketing?
Hubspot defines digital marketing as any marketing effort that uses an electronic device or the internet to connect with customers. This avenue of marketing can also be referred to as online marketing or internet marketing.
Digital marketing includes specializations like:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Email Marketing
- Content Marketing
- Influencer/Affiliate Advertising
- Pay-Per-Click (PPC)
- Mobile Marketing
- Video Marketing
While these are a few digital marketing avenues to choose from, it is necessary to note that no one type of digital marketing is better than the other. Companies often find the most success when they choose a combination of these different digital marketing channels based on their audience and business type.
What Are The Benefits Of Digital Marketing?
There are numerous benefits of digital marketing for businesses. Let’s take a look at three of the top ones below.
1. Digital marketing is cheaper than traditional marketing.
Digital marketing is cost-effective when compared to traditional marketing channels like print, television, and radio. While large corporations have millions in their budgets to spend on marketing and advertising, smaller businesses or start-ups do not. Therefore, if you are on a budget, implementing a digital marketing strategy can help your business make a significant impact but spend less money doing it. Social media marketing, blogging, and SEO are excellent avenues to focus on, providing a high return on your investment (ROI) with minimal spending.
2. Digital marketing allows you to target the right audience.
Marketing on digital platforms allows businesses to precisely target customers who might purchase their goods or services and send them highly converting messaging. Take, for instance, social media marketing. You can choose to target a Facebook ad to a particular audience based on their location, behavior (i.e., prior purchases and device usage), demographics (i.e., age, gender, education, job title, etc.), connections, and interests. Precise, accurate targeting helps to boost engagement, increase the possibility of sales and decrease marketing costs.
3. Digital marketing is easily measured.
The success of digital marketing campaigns is easily measurable in real-time. Digital analytics software like Hubspot and Google Analytics can measure the success of web pages and blogs. Social media software like Facebook Ads and Twitter Ads make determining the success of social media ads simple. Measurable metrics like impressions, shares, views, time on pages, clicks, etc., are vital in helping you determine which digital marketing methods are effective and reconsider or rework the ones needing improvement.
Connect with InnerAction Media Today!
At InnerAction Media, we lead you through the entire strategy––from buyer personas, to marketing blueprints, and with our team of highly-trained SEO specialists, we know how to implement a successful marketing plan that generates leads, clientele, and brand awareness.
When it comes to clear, effective, and creative marketing strategies, we’re here to help. Established in 2011, we’ve set ourselves apart as the go-to production and marketing agency in the North Central region of West Virginia.
Contact InnerAction Media today, and let us help you tell your story.