Let me ask you something – when you’re scrolling through social media, and you see a post, do you look at the image or words first? 

Graphics are simple, easy and fun to look at. When you’re scrolling through your social media, instead of looking at the blocky text, it’s a lot more visually appealing to see an image, meme or graphic.

In the healthcare industry, you want to build a means for your audience to connect with you and create an active community. You want to stand out as a trustworthy practice or organization that your patients can join. You also want to have your voice and persona shared online to gain a more significant following to turn into leads hopefully. 

Well, graphic design can help you with that. 

Ready to learn why graphics are an essential component of your healthcare practice? Continue reading below. 

DID I GET YOUR ATTENTION?

Nice to look at, right? Graphics are a great way to quickly grab your audiences’ attention while educating or enlightening with a creative approach. 

Here are four reasons you should implement graphic design work in your healthcare practice social media strategy:

• It’s Science: Our brains become mentally impacted by visuals – colors, text, graphics, size, orientation, etc. We visually process images with our cognition and ability to pay attention. Naturally, we are designed to analyze and process visuals quickly within 100 milliseconds, to be exact. 
• Accumulate More Engagement: A social media post with an image is 10 times more likely to receive engagement. Images help us become involved in the content by gaining more insight into the message you’re conveying. It’s more than just the retweets, likes and comments, though – graphics can allow you to connect with your audience on a different level than words alone can’t do. 
• Tell A Story, Creatively: At IAM, we’re big on the storytelling component to our marketing strategies, thanks to Inbound Marketing. Visualization and storytelling are correlated in a positive outcome for us marketers. When using graphic design, it is crucial to hone in on your audience’s familiarity with both the topic at hand and the visualization conventions. Our brains become more active when we tell stories, just as it does when we view graphics. Get creative and impact your audience’s day with a compelling message and coordinating image. 
• Easy Opportunity for User-Generated Content (UGC): Your audience, or users, gain more trust about a product, brand or service when it comes from other patients you’ve had. You get to understand better what your audience is looking for while increasing customer satisfaction. When you provide the opportunity to allow for those more successful patients to create their content, like making a simple graphic or meme, then voila – an easy way to get UGC. When in turn means more engagement and awareness of your practice. 

GRAPHIC DESIGN | IAM

Maybe your next campaign can be a promotion for your target audience to create their graphic about a specific topic and see who comes up with something creative? 

Please, if you have additional thoughts, questions or ideas about graphic design for your healthcare organization, contact us today: 

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