The Importance of Video Testimonials: Relay for Life of Monongalia County

Posted by Jenna Britton

Jun 8, 2016 8:35:30 AM

The American Cancer Society's Relay for Life of Monongalia County was this past Friday, June 3 at the Hazel and J.W. Ruby Community Center at Mylan Park from 7 p.m. to 7 a.m. the following day. This overnight fundraising event is a way for the community to honor and celebrate the lives of local cancer survivors, and is held to recognize that "cancer doesn’t sleep and neither will we until we find the cure."

Telling a Story Through Video

Relay for Life of Monongalia CountyBeing a member of the Mon County event committee, I recruited Anthony from our video production team to help film events throughout the night as well as short interviews from participants, cancer survivors and caregivers.

We will be putting together short videos--60 to 90 seconds in length--featuring events such as the singing of the national anthem by Carlton Smith, the Luminaria Ceremony and dance performances from local Morgantown groups.

Video content is a powerful way to tell a story and deliver information while emotionally resonating with an audience.

“It is always inspirational to hear stories from cancer survivors and other people involved with these types of fundraising events. Not only seeing first hand, but producing videos for this has really opened my eye to what Relay is all about. I'm thankful to be a part of this.”--Anthony Sparks

Healthcare Video Marketing

InnerAction Media implements integrated marketing strategies for many hospitals and healthcare organizations, where they often tell the story of patients including cancer survivors. The video testimonials from the night of Relay share the journey of those who have battled cancer or have been affected by cancer. Everyone has been or will be affected by cancer in some way. Video testimonials are far more engaging than text, giving the audience facts and an authentic behind-the-scenes look. Creating multiple short videos surrounding the night of Relay, I hope to give the community insight into the event and what it is all about.

“Cancer has affected my life when I was diagnosed the first time, 30 years ago. They told me my survival rate was very poor, but I was determined to win."--Gerri Angoli  

Check out Gerri Angoli’s story, cancer survivor and Relay for Life committee member.

Stay tuned for more videos from the night of Relay for Life! To learn more about how you can get involved with Relay for Life, click here or visit Relay for Life of Monongalia County on Facebook.

InnerAction Media

Video marketing is a powerful way to attract, educate and delight your audience.

  • Video can be beautiful.
  • It can emotionally resonate.
  • It can be an easily digestible way to deliver information.
  • Video is the perfect way to tell a story.

Of course, all the pretty pictures in the world don't mean much if you don't know what to say or whom to say it to.

That's why our IAM team has developed a simple, proven process to discover your goals, your audience and your key messages before we ever turn on a camera.

You have a unique story to tell. Let us help you tell it.  Call us today:  304-241-4959


Jenna Britton

Written by Jenna Britton

Jenna is a West Virginia University graduate with dual degrees in Graphic Design and Advertising. She specializes in print design and hand typography. Jenna previously worked on projects with clients such as the Pittsburgh Symphony Orchestra and Bruegger’s Bagels. Jenna also has global experience from completing an IMC study abroad program in China for a month. In her free time, she enjoys baking, going to the gym, and watching movies.

Topics: Video Marketing, Strategy