If your business is preparing an advertising campaign, you want to give yourself every chance possible for it to be a success. You could develop the most eye-catching or humorous ad campaign possible, but if the right audience doesn't see it, it won't lead to sales. That is why it is essential to find the best advertising strategy possible to reach your business's target audience.
Get The Message Out
Thirty years ago, the advertising landscape was much different with fewer media platforms competing for your audience’s attention. Now in the mix with traditional advertising, you also have social media and digital advertising opportunities. Gone are the days of using a megaphone approach for your advertising and marketing messages. While it may feel more difficult now to get your message out to potential customers who are most likely to respond, it has actually never been easier to target your advertising to your ideal customer.
The key, which is often overlooked, is defining your target audience.
Defining Your Target Audience
At InnerAction Media, as part of our Marketing Blueprint, we help businesses define their Buyer Personas: a fictionalized, generalized representation of your ideal customer used to help tailor content, messaging and services to different groups of people. In this process, we work to identify the age ranges, income, education level, goals, industries of employment, interests and location of each Buyer Personas. Once the Buyer Personas have been established, you can then begin to identify the most effective forms of advertising and key marketing messages to connect with your targeted audience.
On social media platforms such as Facebook and Instagram, advertisers can utilize this detailed information to ensure ads are only shown to users who match the defined criteria. When the buyer personas are utilized for traditional advertising such as print, radio and TV, it can help you narrow down to the specific products, stations and channels that will best reach your target audience.
We believe that marketing is talking to the right people, at the right time, with the right message. Defining your buyer personas makes that possible!
MARKETING STRATEGY | INNERACTION MEDIA
If you have questions about developing a marketing strategy for your business or organization, we would love to talk to you.