The Top 3 Social Media Platforms You Should Be On and Why

Posted by Jamie Huggins

Aug 11, 2021 2:48:37 PM

Social media is evolving at a rapid rate.

With more and more social networks emerging, you may find yourself trying to discern which platforms your business should be on. But wait! Before you create your company's TikTok account, keep in mind that the approach to social media is not one-size-fits-all. There are many options out there, and you don't have to use them all. Instead, it would be best to research what social media platforms best fit your business and target audience. However, to simplify the process, we have narrowed them down to the top three social media platforms to consider for your business. Keep reading to learn more. 


This one probably comes as no surprise, but with 2.7 billion active monthly users, Facebook comes in at the top of our list of recommended social media platforms for businesses. Facebook is the largest and most recognizable social media network, so it's pretty much a no-brainer that your business should have a strong presence on this platform. 

Facebook provides endless opportunities for content development. Whether you are sharing text, graphics, articles, pre-recorded video, live video, stories or a combination of these, you can do it all on Facebook. 

Furthermore, Facebook allows you to create paid ads and boost posts, which can help you to reach new, potential customers and drive more traffic to your company's website. Facebook offers various advertising options, including image ads, video ads, carousel ads and collection ads. 


With 1.16 billion active monthly users, Instagram is another social media platform we often recommend to our clients. Instagram is an app that allows you to share pictures, pre-recorded videos, IGTV's (for longer videos), Reels (short, fun videos), live videos and stories. So if your business is about creating visual content, Instagram is the perfect choice for you! 

Incorporating hashtags on Instagram is a great and FREE way to expand the reach of your posts and gain more engagement on them. As long as your page is public (which it should be if you are trying to grow your business!), that post will appear on a corresponding hashtag page once you hashtag it. On the hashtag page, you can also see other public posts using the same hashtag. Using the right hashtags will help get your content in front of more potential customers. 

Instagram also offers paid advertising. Instagram provides various advertising options, including image ads, stories ads, video ads, IGTV ads, explore ads, shopping ads and more. 


Last but certainly not least, with 353 million active monthly users, Twitter is another popular social media platform your business should consider. Twitter is often used for sports, news, entertainment, politics and more.

Twitter is an excellent option for your business if you receive a high number of customer service requests. Statistics show that 80 percent of social customer service requests are answered via Twitter. If you would like to learn more about why Twitter could be useful for your business, check out our blog, Is Twitter a Social Media Platform Your Business Should Use?

Just like Facebook and Instagram, Twitter offers paid advertising. You can use Twitter ads to increase brand awareness or drive traffic to your website. Twitter provides various advertising options such as image ads, video ads, carousel ads, moment ads and text ads. 

Which Social Media Platforms Are Best for Your Business? Let Our Team Help! 

Would you like to know which social media platforms are right for your business? Let our team at InnerAction Media help! We develop marketing strategies to drive customers to our clients' businesses and organizations. Contact us today with any questions you have!

Let's Do It.

Jamie Huggins

Written by Jamie Huggins

Jamie, a lifelong resident of Morgantown, West Virginia, graduated with her master’s degree in Integrated Marketing Communications from the Reed College of Media at West Virginia University. Jamie is responsible for developing content for our clients, as well as managing their social media platforms. Jamie enjoys showing clients how storytelling and targeted messaging can create impactful content for their businesses. When Jamie is not creating new content, she enjoys spending time with her husband, Josiah, and their dog, Riley. She also enjoys photography, being outside in her garden, and attending WVU sporting events — Let’s Go, Mountaineers!

Topics: Social Media