Your website is so important in today’s digital-first era. Today’s buyer is going to check out your company’s online presence. They want to educate themselves on your products/solutions through your content, blogs, eBooks and videos.
Do you need a new website?
Answer these questions to determine if you should upgrade your site:
- Can users actually find your website online? If they can’t find your site with a simple Google search, then how will you expect to attract new customers? There are ways to improve your search engine optimization (SEO) by centering your website around keywords, topic clusters and pillar pages.
- Is your content talking all about you and your product? Your messaging should be clear, concise and tell people what you can do for them. Address the problems users have, and educate them on how your product/service can benefit them.
- Is your website generating new leads/business enquiries? If you aren't engaging your website visitors other than having a contact us page, you will lose out on potential leads. Providing transitional calls-to-action on your website can help educate your potential buyer and show that your company is an expert in your field.
Does your website offer an awesome user experience? Does your website provide high quality content with calls-to-action? Is your website easy to navigate? If your website is unappealing and hard to find the information visitors are looking for, they will most likely leave your site.
If you don’t have a web presence at all or if your current website is outdated, visitors aren’t going to engage and become new customers.
It can be overwhelming to decide what platform to build your website on. Consider the facts and goals of your business.
Having worked with the HubSpot platform for a few years and as a HubSpot certified designer, I can attest the capabilities of the platform.
The HubSpot Content Management System (CMS) manages all your content in one place. It is a fully integrated platform to contain your content, including the creation of landing pages, blog entries, site pages and email campaigns.
Example of a client website built on the HubSpot platform.
No more hassle using several tools and logins to get the most out of your marketing. HubSpot is an all in one inbound marketing tool to grow your online presence and in turn get more customers. Let’s get down to the details and the top benefits of building or moving your website to HubSpot.
1. Custom Design
You have the ability to use HubSpot pre-made templates or you can customize them to fit your need for a website. You can also use smart content to personalize the content users see based on their previous interactions on your site.
2. Content Integration
The HubSpot CMS platform connects everything you may need for your marketing efforts including:
- email marketing
- lead generation
- social media scheduling
- blog posting
- website analytics
- sales integration
You only have to log in to one place to access all of these tools necessary to grow your website and ultimately increase your revenue.
If you are using outside marketing software such as Shopify, Eventbrite or Mailchimp, you can easily connect them to your HubSpot platform.
You can fully optimize your website pages for Google search inquiries. HubSpot has transitioned to pillar pages and topic clusters to better build searchable content on your site. You can read more about how pillar pages are important for your marketing strategy.
These updates to the platform coincide with Google’s updated algorithm. HubSpot is always refining their platform and tools to stay on top of the latest trends in digital marketing.
4. Lead Conversion
You have any tool you need to convert leads including landing pages with forms. You can filter these contacts into specific lists and marketing automation funnels. This allows you to set up fully automated email campaigns to be sent to potential customers.
5. Top Analytics
The HubSpot platform provides page performance analytics, blog analytics, reports and tracks the complete customer lifecycle. You are able to attribute your marketing efforts back to increased revenue.
The Website Buildout in HubSpot
Now that I have the hit the highlights of using the HubSpot CMS platform, I’m going to dive a little deeper into the website design.
HubSpot provides several free templates as well as affordable templates. You can start customizing content and inserting images and text. However, it helps to know HTML and CSS to customize items such as typefaces and colors to be consistent with your brand.
HubSpot is built with mobile optimization in mind. No matter the device you are on, your website will respond and provide a user-friendly experience. This may take some tweaking of code behind the scenes, but HubSpot templates are mobile friendly.
A healthcare client website built on the HubSpot platform.
Several of our clients are currently using the HubSpot platform and have seen tremendous growth in their company.
We have helped one surgical practice increase their new patient volume by hundreds over the last three years as a result of our verifiable digital marketing strategies utilizing the HubSpot platform.
If you want to learn more about the HubSpot platform and if it is right for your business, give us a call.
IAM has been a HubSpot Gold Certified Agency Partner for the past six years, and the only Certified Agency Partner in West Virginia. The HubSpot platform can be overwhelming from the marketing software to the sales software and how they work together. The InnerAction Media team is certified to answer any questions about HubSpot or marketing campaigns for your business.