The commercial construction industry has hard-working contractors who know how to solve problems, stay under budget and meet deadlines - all while staying on the cutting-edge of their trade.

Unfortunately, in this fast-paced environment, marketing often becomes an afterthought and mistakes are made. Learn about the three most common mistakes our marketing team sees commercial construction companies make, and what the InnerAction Media (IAM) team can do for you.

At InnerAction Media, we’ve worked with companies in the construction/engineering/architecture field for many years, and I’ve seen dozens of different marketing strategies from clients and potential clients. Some work well; others…not so much. However, if you’re looking for a sure-fire method to get more clients for your construction business, you have to nail the basics first. (“nail” the basics…get it? See what I did there?) Read on to learn the six things you should do first. 

If you are a construction company owner or manager, thinking about the term marketing may be a bit overwhelming. If you aren’t sure how to get your brand out there to generate new business, check out these top ways to market your construction company. 

While traditional media is not dead - by any means - using it exclusively to market your company is not wise.  The best way to promote, advertise and market a business always has been to get your compelling message in front of the correct audience - in the most cost-effective way possible.  Today - that method is: Inbound Marketing.  

Cold calling, interruptive ads, television commercials, radio spots....  Those traditional marketing channels are not nearly as powerful as they were even 5 years ago.  

And then there’s print media.  When was the last time you bought a newspaper?   Or read a magazine?

Today the world is evolving.  Inbound Marketing is taking over.   As a marketer, I can’t think of a better time to be involved in this marketing revolution.