Digital Advertising Checklist

Posted by Dylan Sheldon

Apr 6, 2022 3:03:21 PM

Did you get your hat? Check. What about your bag? Check. Tickets? Oh, no.

A good checklist could be the difference between arriving at your flight on time or missing out on a relaxing vacation. Well, marketing is no different. That’s why we’ve outlined a checklist to keep in mind while developing your next digital advertising strategy.

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The Benefits of Digital Marketing

Posted by Jamie Huggins

Feb 23, 2022 4:33:00 PM

Consumers are spending more and more time online. According to a 2021 survey from Pew Research Center, 85% of American adults go online daily, with 31% saying that they are online almost constantly – that's up from 21% in 2015.

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West Virginia Business Owner Publishes New Marketing Book, Marketing Matters

Posted by Megan McLean

Jan 22, 2019 10:41:00 AM

 

InnerAction Media (IAM) President and Founder, Jim Matuga, published his book, Marketing Matters: Your Guide to Getting More Customers and Increasing Revenue, in January.

This 27 chapter book takes business owners step-by-step through developing a marketing strategy, and teaches them how to implement it.

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Traditional Media vs Digital Marketing for Small Businesses

Posted by Anthony Sparks

Aug 24, 2017 1:54:56 PM

The active free market is one of the most unpredictable aspects of our society…well, sometimes the weather may be a very close second.

Over the last 15 years of business, we’ve seen a huge shift in how we strategically market our small businesses. There were the days when we bought a monthly subscription to the local radio station to play a 30-second spot on the most popular hit station or bought a full page ad in the local newspaper and expected a parade of customers to call by next Tuesday.

The world is not like that anymore.

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Why a Monthly Marketing Report is Important for Your Business

Posted by Alicia Mayle

Jul 20, 2017 11:29:34 AM


When you think about end-of-the-month marketing reports, you probably groan. It’s a lot of time spent sitting at a computer, looking at numbers and trying to make sense of those numbers.

For a lot of people who aren’t crazy about analyzing numbers, it’s can seem like a daunting process; however, it’s a simple process, and it’ll only take you about two hours to create.

Why is a report important for your business, and what data should be put into it?

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Dec 31, 1969 7:00:00 PM

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