Resources

Did you get your hat? Check. What about your bag? Check. Tickets? Oh, no.

A good checklist could be the difference between arriving at your flight on time or missing out on a relaxing vacation. Well, marketing is no different. That’s why we’ve outlined a checklist to keep in mind while developing your next digital advertising strategy.

Consumers are spending more and more time online. According to a 2021 survey from Pew Research Center, 85% of American adults go online daily, with 31% saying that they are online almost constantly – that's up from 21% in 2015.

InnerAction Media (IAM) President and Founder, Jim Matuga, published his book, Marketing Matters: Your Guide to Getting More Customers and Increasing Revenue, in January.

This 27 chapter book takes business owners step-by-step through developing a marketing strategy, and teaches them how to implement it.

The active free market is one of the most unpredictable aspects of our society…well, sometimes the weather may be a very close second.

Over the last 15 years of business, we’ve seen a huge shift in how we strategically market our small businesses. There were the days when we bought a monthly subscription to the local radio station to play a 30-second spot on the most popular hit station or bought a full page ad in the local newspaper and expected a parade of customers to call by next Tuesday.

The world is not like that anymore.

When you think about end-of-the-month marketing reports, you probably groan. It’s a lot of time spent sitting at a computer, looking at numbers and trying to make sense of those numbers.

For a lot of people who aren’t crazy about analyzing numbers, it’s can seem like a daunting process; however, it’s a simple process, and it’ll only take you about two hours to create.

Why is a report important for your business, and what data should be put into it?