West Virginia Business Owner Publishes New Marketing Book, Marketing Matters

Posted by Megan McLean

Jan 22, 2019 10:41:00 AM


InnerAction Media (IAM) President and Founder, Jim Matuga, published his book, Marketing Matters: Your Guide to Getting More Customers and Increasing Revenue, in January.

This 27 chapter book takes business owners step-by-step through developing a marketing strategy, and teaches them how to implement it.

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The Importance of a Digital Marketing Strategy

Posted by Jim Matuga

Jan 3, 2019 9:00:00 AM

Think DIGITAL FIRST when it comes to your marketing plan.

When I refer to "digital-first," I’m talking about the internet and internet-related assets:

  • Website
  • Internet search engines
  • Digital advertising
  • Social media

Fifty years ago, the only ways to reach an audience was through print, television, radio or in person (door-to-door salesman). Obviously, the game has changed, and new technologies are offering ever-expanding opportunities to reach your target audiences.

I’ve been practicing the craft of advertising and marketing for thirty years now, and I still do believe traditional media channels have a significant role in marketing.

That said, there are several reasons why I recommend a digital-first strategy when it comes to marketing companies like yours.

The first may be the most obvious: It is where the people are.

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Tips to Develop a Successful Digital Marketing Strategy

Posted by Sophia Darmelio

Oct 30, 2018 12:57:39 PM

If you want customers, you are going to need to actively get out there and find them to let them know that you exist. The only way to do that is with a solid marketing strategy.

Read on to learn several tips on how to develop a marketing strategy for your business.

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4 Tips for Using LinkedIn in Digital Marketing

Posted by Austin Jones

Nov 2, 2017 4:55:30 PM

The marketing strategies of the past have quickly come and gone. From receiving news the next day from someone shouting, “extra, extra, read all about it!” to being notified by any number of devices within minutes of it happening. Digital marketing and media has really changed the world. 

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Traditional Media vs Digital Marketing for Small Businesses

Posted by Anthony Sparks

Aug 24, 2017 1:54:56 PM

The active free market is one of the most unpredictable aspects of our society…well, sometimes the weather may be a very close second.

Over the last 15 years of business, we’ve seen a huge shift in how we strategically market our small businesses. There were the days when we bought a monthly subscription to the local radio station to play a 30-second spot on the most popular hit station or bought a full page ad in the local newspaper and expected a parade of customers to call by next Tuesday.

The world is not like that anymore.

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