The Importance of Subject Lines

Posted by Bethany Friend

May 6, 2022 12:18:18 PM

In today’s world smartphones have made it easier than ever to check your email. At any point throughout the day, you probably receive at least five emails from businesses marketing to you. How many of you just delete the emails unless the subject line captures your attention enough to open them? The answer is probably a lot of you. This is why email subject lines are so important. 

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Why Is Email Marketing Important To Your Brand?

Posted by Bethany Friend

Jan 19, 2022 10:04:40 AM

As digital marketing strategies evolve a question that often comes up is whether or not email marketing is important. In short, the answer is yes. Why is email marketing important for a brand though? Email marketing provides a brand the opportunity to reach its audience, gives metrics to study, it’s affordable, and it offers the ability to increase brand awareness.

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Developing Customer Retention Through Marketing

Posted by InnerAction Media

May 22, 2018 3:27:21 PM

Whether a company specializes in a long-term or one-off product, customer retention is a priority.

Perhaps you've invested millions of dollars and a lot of time to create a product. You don't want all that effort to get wasted. Customers are a valuable business asset that adds value in the form of repeat purchases or referrals. However, many brands often fail when it comes to devising ways to retain customers especially if they sell one-off products.

Many companies think that a customer call center is enough to increase retention. Often, people contact customer support when they want to inquire about a product. Just because customers feel satisfied with a product doesn't mean you've retained them. The marketing team isn't enough to keep loyal clients.

Here are a few marketing techniques to earn more profit and increase customer retention.

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