Video Marketing Statistics You Should Be Aware of

Posted by David Martinelli

Sep 11, 2018 10:57:27 AM

Nearly one third of online activity is spent watching videos.

Video marketing is a key component to the marketing mix. It is one of the easiest and most efficient ways to communicate with your target audience.

There are statistics that you need to be aware in order to distribute your message in the most effective and the most consumable way. These are statistics to help determine where you should you post your video, what device your audience is watching on and much more.

Read on to find the answers to these questions and how to best promote your video for the current marketing environment.

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Looking for Corporate Video Production Services?

Posted by Dylan Sheldon

Feb 1, 2018 9:00:00 AM

If you own a growing business, you know you need to create videos in order to communicate to your potential audience. The businesses around you are producing videos, your competitors are producing videos, and the companies you aspire to be are producing videos. You need to join them, but you just don’t have the time, resources or energy.

As a marketing agency that specializes in high-quality video production, we hear this often. Our clients are too busy running a business to focus on creating compelling videos that speak to their potential customers and cause them to take action. They are spending their time managing employees, finances and business development. They understand the value of video, but left to their own devices, it just doesn’t seem feasible.

At InnerAction Media, we come alongside our clients with a plan of action in order to guide them in their marketing efforts. We clarify our client’s marketing message so their customers will listen and respond. And, most importantly, we allow you to focus on your business and get back to doing the things you love.

The process of video production can be arduous, but setting a solid foundation before you even pull out a video camera will increase the chances of success. There are three primary questions we ask before starting our video production process.

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6 Tips to Improve Website SEO with Video

Posted by Jennifer Livingston

Dec 14, 2017 3:45:50 PM

You have built a great website; what do you do now? Market it, of course. You need to find ways of increasing your site's online visibility (search engine optimization). Thousands of websites just like yours struggle daily to capture online visitors' attention. You cannot just sit and wait. You need to take the necessary steps that can help you rank on Google's first page.

You can use images, videos and plain old text to optimize your website for search and drive traffic. Did you know that video is much more effective than most people imagine? Many marketers believe that video marketing is the most impactful form of content there is.

Here is how videos can improve website SEO.

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Small vs Large Video Production Company: What are the Differences?

Posted by Liza Heiskell

Dec 7, 2017 10:35:48 AM

Working in TV and video production is a great gig if you are fortunate enough to find it. I have been lucky enough to work as a video/TV producer for both large and small video production companies, in addition to running my own video production business for more than 15 years.

Recently, I was hired as a video producer at InnerAction Media, a digital marketing firm based in Morgantown, WV. And, although video production is just a portion of InnerAction’s business - it is becoming a much larger area of business. With more and more people realizing the response and results that come with a great video, the number of people looking to incorporate videos into their overall marketing campaigns has grown significantly over the last couple of years.  

Beyond creative, there are lots of logistics that go into even the shortest of productions. You might have a great concept in mind, but in most cases, you’ll need the expertise of a video producer to help bring those concepts to life. iPhone videos don't cut it on a commercial level, except for Apple (and its billions in resources). Depending on what you are looking for, there are benefits and drawbacks to working with large and small production companies and companies that provide more than just video production.

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Using Drones in Video Production

Posted by Austin Jones

Dec 5, 2017 1:52:30 PM

The ways of achieving high quality photos and videos are becoming a thing of the past. Over the last year or so, the buzz has been all about drones--and for good reason. Used for a multitude of reasons, drones are becoming the wave of the future, and if you don’t get on board now, you may just get left behind.

Read on for 5 pros of utilizing drone footage for your West Virginia business.

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Dec 31, 1969 7:00:00 PM

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