Small vs Large Video Production Company: What are the Differences?

Posted by Liza Heiskell

Dec 7, 2017 10:35:48 AM

Working in TV and video production is a great gig if you are fortunate enough to find it. I have been lucky enough to work as a video/TV producer for both large and small video production companies, in addition to running my own video production business for more than 15 years.

Recently, I was hired as a video producer at InnerAction Media, a digital marketing firm based in Morgantown, WV. And, although video production is just a portion of InnerAction’s business - it is becoming a much larger area of business. With more and more people realizing the response and results that come with a great video, the number of people looking to incorporate videos into their overall marketing campaigns has grown significantly over the last couple of years.  

Beyond creative, there are lots of logistics that go into even the shortest of productions. You might have a great concept in mind, but in most cases, you’ll need the expertise of a video producer to help bring those concepts to life. iPhone videos don't cut it on a commercial level, except for Apple (and its billions in resources). Depending on what you are looking for, there are benefits and drawbacks to working with large and small production companies and companies that provide more than just video production.

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Using Drones in Video Production

Posted by InnerAction Media

Dec 5, 2017 1:52:30 PM

The ways of achieving high quality photos and videos are becoming a thing of the past. Over the last year or so, the buzz has been all about drones--and for good reason. Used for a multitude of reasons, drones are becoming the wave of the future, and if you don’t get on board now, you may just get left behind.

Read on for 5 pros of utilizing drone footage for your West Virginia business.

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Using Motion Graphics for Your Small Business

Posted by InnerAction Media

Aug 10, 2017 2:03:34 PM

When we are in the beginning stages of creation for a new client or a new video, we map the entire video, audio and certain graphic placements. All three of these elements are a key part in producing an effective film. However, the one element that doesn't get much credit, as it should, is the motion graphic/animated work that gets placed within the video.

For those that are inside the industry, it can be easy to understand what we are talking about. But if you just arrived here or are starting in the motion graphics world, you probably may have asked yourself: What does motion graphics really mean? Especially when you see it referenced in different ways like "animation."

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