Music is essential for good advertising. No, I’ll take that a step further: For most people, music is an essential part of life.
For those of you who know me, this position probably doesn’t surprise you. I am—by my own admission—obsessed with music. I play almost a dozen instruments (some of them better than others), have written songs for recording artists, and fronted my own bands since I was 14 years old. A few of my songs have gotten radio play, charted on Billboard, and been featured on TV shows—they weren’t popular enough for me to retire from the royalties, but they were popular enough to make me feel warm and fuzzy inside.
It’s not just my own music I’m obsessed with, either; my music collection is huge and diverse. I love country, pop, rock, americana, classical, jazz, blues, hip-hop, and just about anything you throw at me. I’m not here to gloat about my hipster-envy-inducing vinyl collection…I actually have a larger point. I just want to agree that it’s fair to say that I know a thing or two about this particular subject. Can we agree on this? Ok, let’s move on to the good stuff then!