Social media is amongst the top resources people use when looking for more information about a product, brand, or service. It gradually increases  sales, which is excellent news for your dental office - especially if you have a strong, well-developed social media strategy plan in place. 

A crucial part of any sales process is cultivating trustworthy, meaningful relationships with one another. Believe it or not, social media can help with this process. 

Let InnerAction Media (IAM) be your guide to social media and generating the sales growth your dental office wants. 

Stephen R. Covey’s classic book, The 7 Habits of Highly Effective People, teaches readers to “Begin With the End in Mind,” and when it comes to developing an effective advertising distribution strategy to support your healthcare marketing plan, that same advice holds true. Understanding who your ideal audience is – the people most likely to become your patients – is a vital first step in ensuring your marketing strategy will be successful.

At InnerAction Media, we guide healthcare clients through our Brand Story process to better understand the motivators, behaviors and perceptions of their target audience. Once the right audience has been identified, we begin to develop engaging, story-centered content and marketing messages that position the patient as the “hero” in their story of health and wellness. By sharing your patient’s story, and not your own as the healthcare provider, you enable future patients to see themselves in their own journey towards health.

There is no denying that the healthcare industry has grown exponentially over the last ten years. As the industry grows, so too does the competition for patients. A website plays a vital role in both informing potential patients while also convincing them your practice can provide the best solution for their problem - both in quality and affordability. When building a website for a business, there are similarities in strategy and design; however, healthcare websites can pose different challenges but also offer opportunities as well.

At Inneraction Media, we take into account many factors while building a website. Here are the primary considerations when planning a healthcare website.

The healthcare industry provides care to the general public. By marketing standards, that’s a broad audience to target with written content. Content optimization is a window of opportunity to get the most out of a compelling article or blog that you create. Through this strategy, you gain the chance to write with a focused purpose that serves your patient’s needs.  

We recently won a 2018 national Telly Award for our video production work for Mon Health!

The Telly Awards annually showcases the best work created within television and across video, for all screens. Receiving more than 12,000 entries from all 50 states and five continents, Telly Award winners represent work from advertising agencies, television stations, production companies and publishers from around the world.