There is no denying that the healthcare industry has grown exponentially over the last ten years. As the industry grows, so too does the competition for patients. A website plays a vital role in both informing potential patients while also convincing them your practice can provide the best solution for their problem - both in quality and affordability. When building a website for a business, there are similarities in strategy and design; however, healthcare websites can pose different challenges but also offer opportunities as well.

At Inneraction Media, we take into account many factors while building a website. Here are the primary considerations when planning a healthcare website.

We recently won a 2018 national Telly Award for our video production work for Mon Health!

The Telly Awards annually showcases the best work created within television and across video, for all screens. Receiving more than 12,000 entries from all 50 states and five continents, Telly Award winners represent work from advertising agencies, television stations, production companies and publishers from around the world.

Color theory, the guiding principles for selecting colors that work in harmony, the message that colors communicate, why colors clash and how we perceive color — is incredibly complex.

Color is closely tied to memory and first impressions. For example, when you walk down the isle at the grocery store looking for a particular brand of cereal, you know the primary color on the box. Using color alone, you’re able to narrow the selection and find the brand and variety you want. It’s also crucial in creating the right first impression — research suggests that one of the main deciding factors in whether somebody likes or dislikes a new product is color.

Think about children and food. In the US, many foods marketed toward children have added colors. If a fruit candy was all white or beige, would children find it as appealing? Probably not. Color helps shape the perception of the product as “tasty” and “fun." Just like color can shape the perception of your business and office location.

Read on to learn how color affects the perception of your healthcare business — from your logo and website to the paint on the office walls.

All major brands have a presence across social media platforms. This is because social media isn’t a last ditch effort anymore in a marketing strategy. For the healthcare industry, social media is a way to engage patients, providers and the public with news and the values of their organization. Let’s go into depth about what you can be doing on social media to improve your marketing efforts.

Music is essential for good advertising. No, I’ll take that a step further: For most people, music is an essential part of life. 

For those of you who know me, this position probably doesn’t surprise you. I am—by my own admission—obsessed with music. I play almost a dozen instruments (some of them better than others), have written songs for recording artists, and fronted my own bands since I was 14 years old. A few of my songs have gotten radio play, charted on Billboard, and been featured on TV shows—they weren’t popular enough for me to retire from the royalties, but they were popular enough to make me feel warm and fuzzy inside. 

It’s not just my own music I’m obsessed with, either; my music collection is huge and diverse. I love country, pop, rock, americana, classical, jazz, blues, hip-hop, and just about anything you throw at me. I’m not here to gloat about my hipster-envy-inducing vinyl collection…I actually have a larger point. I just want to agree that it’s fair to say that I know a thing or two about this particular subject. Can we agree on this? Ok, let’s move on to the good stuff then!