Choosing Colors for Your Healthcare Practice--Color Theory

Posted by Jayne Harris

Jul 6, 2017 4:33:05 PM

Color theory, the guiding principles for selecting colors that work in harmony, the message that colors communicate, why colors clash and how we perceive color — is incredibly complex.

Color is closely tied to memory and first impressions. For example, when you walk down the isle at the grocery store looking for a particular brand of cereal, you know the primary color on the box. Using color alone, you’re able to narrow the selection and find the brand and variety you want. It’s also crucial in creating the right first impression — research suggests that one of the main deciding factors in whether somebody likes or dislikes a new product is color.

Think about children and food. In the US, many foods marketed toward children have added colors. If a fruit candy was all white or beige, would children find it as appealing? Probably not. Color helps shape the perception of the product as “tasty” and “fun." Just like color can shape the perception of your business and office location.

Read on to learn how color affects the perception of your healthcare business — from your logo and website to the paint on the office walls.

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The Importance of Music in Marketing

Posted by InnerAction Media

May 16, 2017 3:38:19 PM

Music is essential for good advertising. No, I’ll take that a step further: For most people, music is an essential part of life

For those of you who know me, this position probably doesn’t surprise you. I am—by my own admission—obsessed with music. I play almost a dozen instruments (some of them better than others), have written songs for recording artists, and fronted my own bands since I was 14 years old. A few of my songs have gotten radio play, charted on Billboard, and been featured on TV shows—they weren’t popular enough for me to retire from the royalties, but they were popular enough to make me feel warm and fuzzy inside. 

It’s not just my own music I’m obsessed with, either; my music collection is huge and diverse. I love country, pop, rock, americana, classical, jazz, blues, hip-hop, and just about anything you throw at me. I’m not here to gloat about my hipster-envy-inducing vinyl collection…I actually have a larger point. I just want to agree that it’s fair to say that I know a thing or two about this particular subject. Can we agree on this? Ok, let’s move on to the good stuff then!

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How to Use Video Marketing for Healthcare

Posted by Megan Fox

Nov 25, 2014 10:49:00 AM

InnerAction Media recently created an integrated inbound marketing campaign for the Zelda Stein Weiss Cancer Center, which is part of Mon General Hospital in Morgantown, W.Va.  The robust campaign utilizes traditional media including TV, radio, newspaper and billboards.  The call-to-action in all of the creative is to visit the new ZSWCC website. 

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New Evidence: Inbound Marketing Works For Healthcare.

Posted by Jim Matuga

Feb 26, 2014 11:32:00 AM

Will inbound marketing work for a medical practice? Yes! We have solid evidence.

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How Does Inbound Marketing Work For A Medical Practice?

Posted by Jim Matuga

Jan 8, 2014 4:42:00 PM

THOUGHTS FROM THE RED COUCH - A blog by Jim Matuga, CEO, InnerAction Media

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