The Expectations vs. Reality of Inbound Marketing

Posted by Alicia Mayle

Mar 6, 2020 1:08:23 PM

When you hear the term “Inbound Marketing,” what’s the first thing that pops into your head? Is it,

  • ‘I won’t need to do anything else other than Inbound Marketing?’
  • ‘I have a marketing coordinator on staff, they can do it.’
  • ‘Inbound Marketing is an equation, and I just need to execute it.' 

According to HubSpot, these are three myths that are still going strong, even today. 

If your expectation of Inbound Marketing contains any of the three statements listed above, continue reading to learn about the reality of this data-driven, content forward, customer-driven machine. 

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Mistakes that Commercial Construction Companies Make in Marketing

Posted by Dylan Sheldon

Mar 3, 2020 11:39:17 AM

The commercial construction industry has hard-working contractors who know how to solve problems, stay under budget and meet deadlines - all while staying on the cutting-edge of their trade.

Unfortunately, in this fast-paced environment, marketing often becomes an afterthought and mistakes are made. Learn about the three most common mistakes our marketing team sees commercial construction companies make, and what the InnerAction Media (IAM) team can do for you.

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The Power of Branded Content in an Inbound Marketing Campaign

Posted by Andy Walker

Feb 28, 2020 4:32:26 PM

The idea of native advertising is not a new concept in the marketing world. We could all probably recall a few famous product placements, a form of native advertising, from our favorite television shows or movies. Remember Tom Cruise sporting Ray-Ban Aviator Sunglasses in Top Gun? Or what about Reese’s Pieces in E.T. the Extra-Terrestrial?

However, in the digital media landscape, the growth of native advertising opportunities, such as branded content, provides advertisers with creative opportunities to share their brand stories in authentic ways.

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Combating a Not in My Backyard Mentality (NIMBY) Through Addiction Treatment Marketing

Posted by Alicia Mayle

Feb 26, 2020 1:11:50 PM

As a key stakeholder in an addiction treatment program, you know that addiction treatment programs across the globe face a multitude of problems, including drawing in patients, having individuals within the community not wanting you to move in and ultimately, how to effectively reach the individuals who need you the most. 

As a marketing agency that has served many programs throughout the United States, we can tell you that addiction treatment marketing is NOT a one size fits all deal...

...AND it’s a long and arduous process. 

For the sake of this article, I’d like to focus on an intensive outpatient program (IOP) and men’s recovery community in Colorado. 

This IOP and men’s recovery community opened in July 2019 and was founded by two individuals who had a real passion for rural healthcare. The two founders and their team came to InnerAction Media (IAM). Together, we discussed their desire to develop a program that offered high-quality yet affordable treatment to their community.

Throughout the marketing process, IAM found a couple of obstacles that our client needed to overcome: the Colorado community believes that our client is part of a national franchise, the community had a “not in my backyard” (NIMBY) mentality and our clients found that they have a large volume of patient intake from healthcare referrals, rather than self-refers (stay tuned for why this is an issue for their content, folks). 

Learn how we worked to combat these issues with the influence of marketing. 

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Is Social Media Marketing Worth It?

Posted by Meredith Garner

Feb 25, 2020 2:05:12 PM

According to HubSpot, social media marketing is the act of creating content to promote your business and products on multiple social media platforms like Facebook or Instagram.

Anyone can post a picture on Instagram and get likes, right? Sure. But it takes the combination of creativity with strategy to develop an active social media marketing plan that drives the results you want for your business. 

People spend an average of three hours on social media per day; that includes 90.4 percent millennials, 77.5 percent Gen X and 48.2 percent Baby Boomers. 

That’s every single day; people are looking at, swiping past, or engaged in someone’s social media profile. There’s a lot of “noise” in the online world. You want to stand out. How do you get your audience to look at your social media messages and respond? With social media marketing, of course. 

Is it worth it? YES. Let me break that down for you:

  • Y: YOU LIVE IN A DIGITAL DRIVEN WORLD
  • E: EVOLVE YOUR RELATIONSHIPS
  • S: SALES GROWTH INCREASES
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