Combating a Not in My Backyard Mentality (NIMBY) Through Addiction Treatment Marketing

Posted by InnerAction Media

Feb 26, 2020 1:11:50 PM

As a key stakeholder in an addiction treatment program, you know that addiction treatment programs across the globe face a multitude of problems, including drawing in patients, having individuals within the community not wanting you to move in and ultimately, how to effectively reach the individuals who need you the most. 

As a marketing agency that has served many programs throughout the United States, we can tell you that addiction treatment marketing is NOT a one size fits all deal...

...AND it’s a long and arduous process. 

For the sake of this article, I’d like to focus on an intensive outpatient program (IOP) and men’s recovery community in Colorado. 

This IOP and men’s recovery community opened in July 2019 and was founded by two individuals who had a real passion for rural healthcare. The two founders and their team came to InnerAction Media (IAM). Together, we discussed their desire to develop a program that offered high-quality yet affordable treatment to their community.

Throughout the marketing process, IAM found a couple of obstacles that our client needed to overcome: the Colorado community believes that our client is part of a national franchise, the community had a “not in my backyard” (NIMBY) mentality and our clients found that they have a large volume of patient intake from healthcare referrals, rather than self-refers (stay tuned for why this is an issue for their content, folks). 

Learn how we worked to combat these issues with the influence of marketing. 

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Dermatology Practice Inbound Marketing Case Study

Posted by InnerAction Media

Jan 20, 2020 3:38:06 PM

Working within a niche industry as a dermatologist is challenging due to the common perception that skincare is a luxury. Since 2017, InnerAction Media (IAM) has worked with the Dermatology Center for Skin Health, PLLC, a dermatologic company located in Morgantown, West Virginia. Our team obtained the opportunity to provide new branding and help this dermatology practice increase new patient counts. 

Throughout the years, our team works to change the Dermatology Center for Skin Health, PLLC continuously marketing strategy, to always stay top-of-mind with their customers and potential customers. Continue below to read more about IAM’s Inbound Marketing process. 

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Google Algorithm, Keywords and Search Engine Optimization

Posted by InnerAction Media

Mar 8, 2018 2:21:25 PM

We get a lot of questions about keywords. Questions including if keywords are still relevant, why did Hubspot get rid of the keyword function tab and many more.

We’re here to answer these questions and to explain a few things.

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4 Marketing Lessons My Dog Can Teach You

Posted by InnerAction Media

Jul 13, 2016 11:47:05 AM

AUTHOR’S NOTE: So let me first say that the title of this article isn’t meant to be condescending or demeaning in any way. My dog is an exceptional marketer. Just check out his Facebook page.

Aside from being my best friend and sometimes roommate, Caboose Arbogast is the chief security officer here at InnerAction Media, and he does a great job. He is dedicated, vigilant and an excellent judge of character. But he’s more than that; he’s a great resource to bounce marketing ideas off of.

Caboose has had some poignant insights over the past few months about how marketing to people is a lot like working with dogs, and I’d like to share a few of them with you here. Ready? Here we go!

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Let the Seller Beware: Inbound Marketing in today's world

Posted by Jim Matuga

Oct 29, 2014 7:57:00 AM

One of the first business principles I learned as a young man was “Caveat Emptor - Latin for 'Let the Buyer Beware.'"

The phrase caveat emptor means that buyers often have less information about the good or service they are purchasing, while the seller has more information.  Defects in the goods or services may be hidden from the buyer, and only known to the seller. Thus, the buyer should beware. 

Today, I believe that has completely flipped.

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