Orthopedic Inbound Marketing Case Study: Mountainstate Orthopedic Associates

Posted by Alicia Mayle

Jan 10, 2020 9:27:08 AM

Working within a niche healthcare space, such as orthopedics, is challenging due to a thin market of consumers needing orthopedic services. Since 2013, InnerAction Media (IAM) has worked with Mountainstate Orthopedic Associates (MOA), an orthopedic company located in Morgantown and Bridgeport, WV. We have the opportunity to develop and further promote its marketing strategy. Throughout the years, our team has evolved MOA’s marketing tactics to reflect the relevancy of their patients and locations. Continue below to read more for a brief case study on these marketing tactics.  

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Why is Content Optimization Important in Your Healthcare Content Strategy?

Posted by Meredith Garner

Jan 9, 2020 9:18:20 AM


The healthcare industry provides care to the general public. By marketing standards, that’s a broad audience to target with written content. Content optimization is a window of opportunity to get the most out of a compelling article or blog that you create. Through this strategy, you gain the chance to write with a focused purpose that serves your patient’s needs.  

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The Follow-Through Means Everything

Posted by Jim Matuga

Aug 7, 2019 10:21:06 AM

Last week in my mastermind group, the question of “What does it take to be a great networker?” came up.  When the facilitator turned to me for my answer, without hesitation, I said: “Follow-through.”

So, now I’d like to elaborate on what I mean by follow-through.

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InnerAction Media Becomes Gold Tiered Through HubSpot

Posted by Megan McLean

Nov 6, 2018 10:37:15 AM

InnerAction Media (IAM), West Virginia’s only HubSpot Certified Marketing Agency, recently became gold tiered!

Recognizing agency partners who have brought inbound messages to the greatest amount of clients and who have held excellent standards with their inbound marketing services is the purpose of the HubSpot Partner Tier program.

IAM President and owner, Jim Matuga, Strategic Content Coordinator and Office Manager, Megan Fox, and Social Media Manager, Alicia Mayle, each completed the certification.

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INBOUND18 Recap: My Top Inbound Marketing Takeaways

Posted by Jenna Britton

Sep 18, 2018 10:25:27 AM

The INBOUND18 Conference has come and gone. INBOUND is an opportunity for marketers to join together for a week to learn, collaborate and grow. Over 21,000 people attended this year’s conference! 

I had the privilege to attend INBOUND16 and was excited to return to Boston for jam packed marketing sessions, inspiring keynote speakers and not to mention, the amazing food trucks.

I’m thrilled to bring back insightful knowledge and tactics to West Virginia and put them to use to help our valued client/partners.

Learn my top takeaways from the sessions I attended, which include:

  • How obtaining Google Snippets can up your SEO game
  • Strategies for SEO in 2018
  • Conversion Rate Optimization
  • Visual Storytelling

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