Marketing: The Gift That Keeps On Giving
Every year at Christmas time I’m faced with the same predicament: trying to buy the perfect gift. The gift that screams “I care a decent amount about you and have a general understanding of your interests.” Or the gift that simultaneously yells “I have a limited budget for holiday shopping” while calmly whispering, “but your happiness is very important to me.”
The spirit of gift giving is in the air. We are officially immersed in the holiday season. Selecting the perfect gift can be difficult. This season, when you are thinking about the perfect gift for your business, choose the gift that keeps on giving; choose marketing.
One might ask, “Does marketing even make an impact?” Certainly, and here’s why.