Traditional Media: Is it the end?

Posted by Jim Matuga

Sep 29, 2014 9:14:00 AM

Last week while meeting with a potential new client in Ohio, the VP of Marketing (35 years in the business) said something that has resonated with me the past several days:

"One of our organization's Core Values is stewardship.  But the reality is I break that core value every day when I purchase newspaper advertising.  I hate it.  When I think about people pulling extra shifts, and all of the hard working people who make our organization great...  The fact is I'm taking that capital and our money and wasting it on newspaper advertising.  It makes me sick."

As a long-time media guy, I hear it every day.  Traditional media just does not perform like it used to.  It's not coming back folks.

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New Evidence: Inbound Marketing Works For Healthcare.

Posted by Jim Matuga

Feb 26, 2014 11:32:00 AM

Will inbound marketing work for a medical practice? Yes! We have solid evidence.

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How Does Inbound Marketing Work For A Medical Practice?

Posted by Jim Matuga

Jan 8, 2014 4:42:00 PM

THOUGHTS FROM THE RED COUCH - A blog by Jim Matuga, CEO, InnerAction Media

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