When was the last time you saw a video advertisement?

The marketing tool that used to be chained to network television, trapped in a 30 second box, which could only be unlocked with a $50,000-marketing-budget shaped key, is now free. Free to roam the various platforms consumers are consuming. We now see video ads on our news articles, video ads on our Twitter feeds, and video ads on our video ads. Today, law firms are leveraging video marketing more than ever. But traditionally, calculating ROI for video has been very difficult. So, what are the benefits of video marketing for lawyers?

Whether you have a single attorney practice or a large firm, undoubtedly you are concerned about things such as new client acquisition, settlement increases and public reputation. Why not leverage a marketing tool like video to be successful in all three of these areas?

Video is quickly becoming an essential part of any successful marketing endeavor. And attorneys across the country are producing videos of all kinds in an attempt to aid their firms. But simply throwing a camera on a tripod and pressing record isn’t going to do the trick. There are three specific types of videos that law firms are using to greatly increase their client base, settlements and overall revenue.

People need legal services — whether a legal issue with an employer, car accident or divorce. People count on you to guide them through their legal issues, serving as their primary advocate, confidant and authoritative legal counsel. With so much at stake, your services are vital to your clients and their families. Even though your services are indispensable, you should still be marketing your services to differentiate your firm from the competition.