In my article entitled “What Are the Benefits of Video Marketing for Lawyers,” we discovered the many reasons a law firm would want to pursue video production. So how do you start the process?

Search Engine Optimization (SEO) is a necessary process that can be frustrating, time-consuming and brings results that test your patience. When working on SEO for a law firm, this is no different. There are steps you can take, however, to help speed the process along.

Continue below to discover five tips our team at InnerAction Media utilities to help law firms with SEO. 

Why does your law firm need social media?

It’s simple - to build trust and develop healthy relationships between clients and referrals for your law firm. In this digital age, younger generations (your potential clients) are growing up with an ongoing active online presence. You, too, should stay up-to-date with the latest marketing trends - that includes social media.

When was the last time you saw a video advertisement?

The marketing tool that used to be chained to network television, trapped in a 30 second box, which could only be unlocked with a $50,000-marketing-budget shaped key, is now free. Free to roam the various platforms consumers are consuming. We now see video ads on our news articles, video ads on our Twitter feeds, and video ads on our video ads. Today, law firms are leveraging video marketing more than ever. But traditionally, calculating ROI for video has been very difficult. So, what are the benefits of video marketing for lawyers?

There are many ways a person selects an attorney. Here, we'll look at the most important ones: