Inbound Marketing for Lawyers

Posted by Megan Fox

Aug 18, 2014 10:53:00 AM

What exactly is Inbound Marketing?  You have probably heard the phrase.  If you are a Lawyer, you may be wondering can Inbound work for me?  I hope to help answer that question now

Inbound Marketing in its simplest explanation is:  The easiest way to connect your potential clients with with your practice.  

Inbound Marketing is customer centric.  Meaning, the content created for clients is distributed when they are ready to listen.  Outbound Marketing is the traditional style of marketing and is focused around interruptive ads, and is distributed to people when companies are ready for their voice to be heard.  Most times, this approach does not work as well as it did say 10 years ago.  Customers do not want to be sold to, and want to come to a company at their own convenience when they are ready.

Read More

Why is Inbound Marketing Important For Law Firms and Lawyers?

Posted by Jim Matuga

Oct 4, 2013 4:51:00 PM

What Is Inbound Marketing?  Why Is Inbound Marketing Important For Lawyers and Law Firms? 

Read More

Does TV Advertising Work for Lawyers?

Posted by Jim Matuga

Sep 23, 2013 10:06:00 AM

Does TV Advertising Work for Lawyers?

The simple answer is, "yes!"   But the messaging,  production, station/channel and budget all play a role in the success and return on your investment. 

Read More