What exactly is Inbound Marketing? You have probably heard the phrase. If you are a Lawyer, you may be wondering can Inbound work for me? I hope to help answer that question now
Inbound Marketing in its simplest explanation is: The easiest way to connect your potential clients with with your practice.
Inbound Marketing is customer centric. Meaning, the content created for clients is distributed when they are ready to listen. Outbound Marketing is the traditional style of marketing and is focused around interruptive ads, and is distributed to people when companies are ready for their voice to be heard. Most times, this approach does not work as well as it did say 10 years ago. Customers do not want to be sold to, and want to come to a company at their own convenience when they are ready.