Stephen R. Covey’s classic book, The 7 Habits of Highly Effective People, teaches readers to “Begin With the End in Mind,” and when it comes to developing an effective advertising distribution strategy to support your healthcare marketing plan, that same advice holds true. Understanding who your ideal audience is – the people most likely to become your patients – is a vital first step in ensuring your marketing strategy will be successful.
At InnerAction Media, we guide healthcare clients through our Brand Story process to better understand the motivators, behaviors and perceptions of their target audience. Once the right audience has been identified, we begin to develop engaging, story-centered content and marketing messages that position the patient as the “hero” in their story of health and wellness. By sharing your patient’s story, and not your own as the healthcare provider, you enable future patients to see themselves in their own journey towards health.