Advertising Distribution Strategy For Your Healthcare Marketing Plan

Posted by Andy Walker

Jan 31, 2020 1:48:43 PM

Stephen R. Covey’s classic book, The 7 Habits of Highly Effective People, teaches readers to “Begin With the End in Mind,” and when it comes to developing an effective advertising distribution strategy to support your healthcare marketing plan, that same advice holds true. Understanding who your ideal audience is – the people most likely to become your patients – is a vital first step in ensuring your marketing strategy will be successful.

At InnerAction Media, we guide healthcare clients through our Brand Story process to better understand the motivators, behaviors and perceptions of their target audience. Once the right audience has been identified, we begin to develop engaging, story-centered content and marketing messages that position the patient as the “hero” in their story of health and wellness. By sharing your patient’s story, and not your own as the healthcare provider, you enable future patients to see themselves in their own journey towards health.

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New Partnership With WV News Changes Future Of Media In West Virginia

Posted by Jim Matuga

Jan 22, 2020 9:43:29 AM

A few weeks ago, Morgantown - based InnerAction Media (IAM) and Clarksburg-based WV News announced a new partnership arrangement. The two companies, headquartered in West Virginia, are now combining efforts to help companies in West Virginia as well as other states effectively market and advertise themselves to their targeted customer base.

The capabilities that will now be available to West Virginia companies through this new partnership is unprecedented in the Mountain State.

A few of the essential items of distinction and opportunities that are now available to your company is the ability to:

  • Develop a data-based marketing strategy (Marketing Blueprint)
  • Create compelling messaging with video, digital and traditional media formats
  • Deliver marketing messages via organic, native and paid media amplification – with more than 2 million page views per month through our proprietary distribution network
  • Measure your ROI with detailed marketing analytics and Google Certified team
  • Deploy marketing automation with the only HubSpot-certified agency in West Virginia

Now all with one company – InnerAction Media.

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Why is Project Management Important to a Healthcare Marketing Strategy?

Posted by Dylan Sheldon

Jan 7, 2020 1:22:59 PM

The year is 2020, and the healthcare industry is facing a myriad of changes. For healthcare professionals desiring to grow their practice or organization, one thing remains the same - marketing is not optional. Amid hospital system mergers and insurance reform, the question is not, “should we be marketing?” but, “how should we be marketing?” The strategies and goals of a healthcare marketing campaign must be brought up to speed if an organization wishes to see positive growth in the coming year. A straightforward way to ensure your marketing practices are up-to-date is to hire an agency to manage your marketing projects.  

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What Can a Marketing Strategy Plan Help You Do in 2020?

Posted by Jim Matuga

Jan 6, 2020 9:43:35 AM

The word “strategy” can be described as a plan of action designed to achieve a major goal or overall goal. When used in conjunction with the term “marketing,” the phrase can represent a radical shift in your business.

So, as we start into the new year – and new decade 2020, it begs the question for your business or organization: Do you have a well-thought-out and strategic marketing plan? Or do you simply get by, and are winging it every day?

I submit to you that having an intentional, thoughtful marketing plan will pay huge dividends if properly executed and monitored.

The good news is – it’s not too late to get started! That’s right – it’s not too late to start now.

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How to Develop Your 30-Second Pitch

Posted by Jim Matuga

Jul 10, 2019 3:45:54 PM

Every week for the past 18 months on my podcast Positively West Virginia, I ask business leaders from around the state to give me their 30 second elevator pitch – in other words – I ask them what it is they tell people they do in their company. 

Sometimes, the answer is simple and clear.  My guests nail it. Other times, it’s a struggle for them to clearly articulate their message.   That’s understandable.  It’s hard sometimes for a business leader to describe to people what it is they do.

What I’ve found, is that the more simply and clear your brand or marketing message is, the better people will be able to understand and connect with your company.

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