Anything worth doing - building a house, raising a family, starting a business - is worth planning. Imagine hiring a foreman to construct the building you hope to live, sleep, and host dinner parties in, only to learn he intends to “wing it.” Picture starting a business without the slightest notion of what you might sell or who you might sell to. Planning is essential to all things in a good life, including marketing. And today, you have taken the first step to build a strong marketing plan, by reading this article.

If you’ve ever spent any significant time in the world of marketing, you’ve probably been acquainted with the word “SEO.” SEO is an acronym standing for: Search Engine Optimization. This means exactly as it sounds. SEO is the constant pursuit of optimizing search engines to make your brand or site more visible when searched for on the web.

It’s been said that the social media revolution has changed the way we communicate––it might be better to say that it’s changed the way we market.

Long gone are the days of strict print ads, newspaper classifieds, and word-of-mouth promotion. These things will always have a special place in the art of transacting a product from the market to the consumer, but the next wave of advertising is online, and it’s time to get on board before it’s too late.

Living in a digital age, we have access to a wealth of information at our fingertips to help guide us like never before. Consider blogs, for example. Hubspot defines a blog post as an article, news piece, or guide published in the blog section of a website.

What do cross-country road trips, weddings, and social media management have in common? Planning. 

It would be possible to improvise all three, but at what cost? Planning provides the opportunity to decide which direction you are headed in — especially when developing a social media management strategy. One of the best tools you can use to keep your social media content organized is a content calendar.