Whether a company specializes in a long-term or one-off product, customer retention is a priority.

Perhaps you've invested millions of dollars and a lot of time to create a product. You don't want all that effort to get wasted. Customers are a valuable business asset that adds value in the form of repeat purchases or referrals. However, many brands often fail when it comes to devising ways to retain customers especially if they sell one-off products.

Many companies think that a customer call center is enough to increase retention. Often, people contact customer support when they want to inquire about a product. Just because customers feel satisfied with a product doesn't mean you've retained them. The marketing team isn't enough to keep loyal clients.

Here are a few marketing techniques to earn more profit and increase customer retention.

Marketing is the lifeblood of any business. It is crucial that you have the right marketing team and strategy to compete in the business world of today. Without it, you won't reach or convert your ideal customers. So how do you assemble your all-star dream team of marketers?

It starts with knowing what you want.

To many, social media marketing can be like walking into a black hole when it comes to researching what to do and what not to do.

We understand this. That’s why we’ve put together this comprehensive list of what to do and what not to do when it comes to marketing your business on social media.

On March 17^th, The New York Times and The Guardian dropped their bombshell reports detailing how Cambridge Analytica accessed the information of tens of millions Americans via Facebook. That was the day after Facebook said it was suspending Strategic Communication Laboratories and subsidiary Cambridge Analytica, a political data analytics firm.

Read on to learn more about this, as well as their small business initiative. 

Not having Facebook advertisements approved can be frustrating, especially when Facebook gives you a vague answer as to why it wasn’t approved.

Here are a few reasons that your social media advertisements aren’t being approved and steps to take to get them where you need them to be (served to your target audiences!)