Three Steps To Developing A Strong Marketing Plan

Posted by Dylan Sheldon

Dec 29, 2021 12:29:12 PM

Anything worth doing - building a house, raising a family, starting a business - is worth planning. Imagine hiring a foreman to construct the building you hope to live, sleep, and host dinner parties in, only to learn he intends to “wing it.” Picture starting a business without the slightest notion of what you might sell or who you might sell to. Planning is essential to all things in a good life, including marketing. And today, you have taken the first step to build a strong marketing plan, by reading this article.

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Why Are Content Calendars Important For Social Media Management?

Posted by Bethany Friend

Oct 27, 2021 5:33:55 PM

What do cross-country road trips, weddings, and social media management have in common? Planning. 

It would be possible to improvise all three, but at what cost? Planning provides the opportunity to decide which direction you are headed in — especially when developing a social media management strategy. One of the best tools you can use to keep your social media content organized is a content calendar.

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Developing Customer Retention Through Marketing

Posted by Jennifer Livingston

May 22, 2018 3:27:21 PM

Whether a company specializes in a long-term or one-off product, customer retention is a priority.

Perhaps you've invested millions of dollars and a lot of time to create a product. You don't want all that effort to get wasted. Customers are a valuable business asset that adds value in the form of repeat purchases or referrals. However, many brands often fail when it comes to devising ways to retain customers especially if they sell one-off products.

Many companies think that a customer call center is enough to increase retention. Often, people contact customer support when they want to inquire about a product. Just because customers feel satisfied with a product doesn't mean you've retained them. The marketing team isn't enough to keep loyal clients.

Here are a few marketing techniques to earn more profit and increase customer retention.

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How to Create a Digital Marketing Team to Develop Your Strategy

Posted by Jennifer Livingston

May 1, 2018 10:00:00 AM

Marketing is the lifeblood of any business. It is crucial that you have the right marketing team and strategy to compete in the business world of today. Without it, you won't reach or convert your ideal customers. So how do you assemble your all-star dream team of marketers?

It starts with knowing what you want.

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Social Media Marketing Mistakes to Avoid

Posted by Alicia Mayle

Apr 24, 2018 12:10:18 PM

To many, social media marketing can be like walking into a black hole when it comes to researching what to do and what not to do.

We understand this. That’s why we’ve put together this comprehensive list of what to do and what not to do when it comes to marketing your business on social media.

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Dec 31, 1969 7:00:00 PM

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